I know it may seem odd for the owner of a digital signage company to decry advertising, but I genuinely dislike ads. We actually have a ‘Responsible Digital Signage’ pledge that we live by. The purpose of this article is to discuss advertising, how it impacts our daily lives, and some of my personal opinions. This is by no means a comprehensive in-depth study. Bear with me through a little backstory. We are a young company that is working on growing our client base. Our service is not something that a business typically purchases immediately once they discover us. We have to be in front of the ..read more

If you’re like a lot of companies, you may have recognized the need for digital signage. You task your IT team or marketing team with procuring a solution. They head to Google and do some cursory browsing. They find a few software companies, some hardware, and some cloud platforms. They really can’t decide what to buy because they all scream the same thing ‘Cloud based! Easy to use! Works with any Android/Windows/Chrome/Mac device! App integrations!’ — at that point they’re left with deciding on price or some other irrelevant factor. Perhaps they decide to homebrew a solution using so ..read more

This article may come off as a sales pitch or a brochure but I feel this information is incredibly valuable to anyone interested in digital signage. One of the most common misconceptions I hear about digital signage — is that it is just for advertising. It evokes images of Times Square or Las Vegas, bright displays and advertisements begging you to pay attention. While yes, this is digital signage, it is only a small sub-section of the digital signage space. Digital signage has the ability to be so much more than that. Digital signage is using a digital display (monitor, television, large form ..read more

A ..read more