When you're publishing a post on Instagram, it's important to follow a few key steps that will help your post get more reach and engagement!  Following a simple checklist can make a different in your Instagram marketing efforts and can even save you time!  In this episode, we'll break down the seven steps to publishing a powerful Instagram post and how you can easily follow these steps every single day to help grow your account ..read more

Your business website is everything, even as an influencer you need a website because that is your HQ! Building an effective website can be a bit of a chore, but you have to start from the beginning... that would be your site hosting.  In this episode of the podcast, learn about a few of the different options you have when it comes to hosting your website and which I would recommend after using a few of them myself first-hand ..read more

Why are captions important?  Your image (or video) that you publish on Instagram catches your followers attention, the caption is what helps them take the next step.  In this episode of the podcast, learn exactly what to include in the caption and how you can effectively move your audience to action through what you write below your image. You'll also learn how long your caption should be, what kind of hashtags you should use directly in a caption, and how to properly tag or @ mention someone else.  Listen to this episode and start creating better and higher quality content for your Instagram ..read more

Running out of ideas for what to post on Instagram?  You may be tempted to repost some of your past content that you published on your account -- but is that ok to do as a business?  In this episode I'll answer this question, talk about the basic rules to follow when it comes to reposting your own old content, and also how to repost past posts properly (since Instagram doesn't have an easy "share" or "retweet" button like other platforms ..read more

When you publish new posts on your Instagram account you then proceed to add hashtags either to the caption or comment in hopes that someone somewhere in the world will see it and be inspired to check out your account and follow you.  But the real question is: how do hashtags actually work? When you add them to your post, how exactly do they help you gain more exposure and (hopefully) get your target audience to your account?  This episode of the Passion In Business Podcast will lay out, step by step, how hashtags work and also what it might mean if they aren't working -- even if you do add th ..read more

As business owners, we aren't clocking in and out like we would at a full or part time job... because we aren't working full or part time positions.  Being an entrepreneur is an "ALL TIME" title and demands a lot of time and energy from the other areas of our lives (for example: family, religion, personal care, etc).  And somehow we still love what we do! With such busy schedules, it can be incredibly difficult to find time to add in tasks like Instagram marketing and building a following on a new platform we aren't used to.  In this episode of the Passion In Business Podcast, I want to talk a ..read more

This is the time of year where we like to stop and think about how our life is going, where we have come, and where we are headed.  Sometimes it's an exciting and hopeful time to go through -- but let's be honest, other times it can be a nice big kick in the butt.  Both are ok!  Sometimes we just have to take some time to reflect on where we are and who we want to be. To me the point of a new year isn't about setting knew goals, it's about working towards a better version of ourselves and then setting a plan in motion to make that happen! Happy New Year, friend ..read more

HAPPY NEW YEAR FRIEND! Every year I tend to take a short break from podcasting, generally around the holidays and the month of December.  I don't always plan for this to happen!  Somehow every year personal stuff comes up around this time, on top of the normal holiday craziness, so I always end up deciding to take a short break from creating content. I definitely don't like taking breaks because I love to record podcasts and connect with people in my audience!  Sometimes we just need a break and have to prioritize other areas of our lives so that we can get right back at the grind afterwards ..read more

The IG Impact Academy is full of Instagram Strategy Trainings that are recorded live within the members only Facebook group!  These training replays are then saved and created into quick courses that members can go through in the members library with bonus download bundles and step by step instructions on how to use them.  Thinking about becoming a member?  Learn more about the strategy trainings by listening to this podcast episode ..read more