Did last September’s Helpful Content Update from Google feel not so helpful for your website? I’ve heard from many people who saw a drop in their organic search results and site traffic after the update. The good news is that there are easy ways to improve your site if it is affected by the helpful content update. In this article, I’ll explain the HCU, why it was put in place, HCU best practices, and how to write content that ranks on Google now and in the long run. How The Helpful Content Update Works What Does This Update Mean For My Website? If your site is filled with generic, sp ..read more

Make sure you set aside time to network and build your marketing community! Have you set your 2024 professional development goals? Here are this month’s marketing and advertising events, conferences and networking meetings round-up to help you. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with you some of the best events from Australia and around the globe so you can still keep learning, improving your skills and networking! Want to plan your own marketing networking, learning, and events calendar? Please visit o ..read more

In the ever-evolving landscape of business, small enterprises in Australia are crafting their unique journeys toward success. Unlike the buzz and haste of quick fixes, they’re embracing a more organic and sustainable approach to growth. This isn’t a world of shortcuts or artificial spikes; it’s a realm where businesses understand that building a strong, enduring foundation is the key. So, let’s dive into the art of nurturing organic growth, a path that requires patience, strategic thinking, and a deep connection with customers. These businesses prioritize quality, customer satisfaction, and th ..read more

We’re now in the second quarter of 2024! Make sure you set aside time to network and build your marketing community! Have you set your 2024 professional development goals? Here are this month’s marketing and advertising events, conferences and networking meetings round-up to help you. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with you some of the best events from Australia and around the globe so you can still keep learning, improving your skills and networking! Want to plan your own marketing networking, lear ..read more

If you have a  content agency, you’re well aware of how artificial intelligence and marketing automation can change the outlook of any business. Using advanced platforms can not only help you create high-quality content but can also assist with content strategy and related processes. Nowadays, it’s hard to imagine any digital marketing process without these awesome tools. Marketers and business owners use them for all sorts of stuff, from inbound marketing to email marketing, social media, and other forms of demand generation. In this particular guide, we want to talk about the impact of ..read more

It’s already the end of the first quarter of 2024! Make sure you set aside time to network and build your marketing community! Have you set your 2024 professional development goals? Here are this month’s marketing and advertising events, conferences and networking meetings round-up to help you. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with you some of the best events from Australia and around the globe so you can still keep learning, improving your skills and networking! Want to plan your own marketing networ ..read more

As the owner and Principal of a family law firm in Perth, I’ve used all different kinds of marketing channels to grow my business. From SEO to paid advertising, investing in different social media channels to print materials, we’ve done it all. But one of the most successful and impactful areas for us as a service-based business has been the work put into our Google Business profile and the growth of our Google reviews. We’re very proud of our current 4.9-star rating and of having over 140 reviews and counting. It’s been much discussed online just how much the number of reviews and your overal ..read more

It’s a new year! Make sure you set aside time to network and build your marketing community! Have you set your 2024 professional development goals? Here are February’s monthly marketing and advertising events, conferences and networking meetings round-up to help you. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with you some of the best events from Australia and around the globe so you can still keep learning, improving your skills and networking! Want to plan your own marketing networking, learning, and events c ..read more

It’s a new year! Make sure you set aside time to network and build your marketing community! Have you set your 2024 professional development goals? Here are February’s monthly marketing and advertising events, conferences and networking meetings round-up to help you. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with you some of the best events from Australia and around the globe so you can still keep learning, improving your skills and networking! Want to plan your own marketing networking, learning, and events c ..read more

Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, SEO marketing strategies, startup marketing, and that’s just a couple of our articles! In case you missed them, we’ve wrapped up the top ten popular Marketing.com.au articles we had in 2023: 1.  &n ..read more