Let’s face it, chasing weak leads that don’t close can be exhausting. If you’re a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. With limited time and product to sell, you want to ensure your efforts are focused on generating the most qualified leads and prospective customers possible. That’s where relationship marketing comes in. By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value ..read more

Does Creativity Even Matter in B2B Hospitality Marketing? Creativity separates top-performing brands from average brands in the hospitality industry. B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales. On the InnSync Show, Cory Falter recently chatted with creative director Michael Duffy about the importance of creativity in digital marketing and how it can help hospitality brands stand out in a highly competitive market. What to Know about Creativity in Digital Marketing “Spray & Pray” No Longer Works At ..read more

Can you walk the walk in hospitality? Hotels rely on vendors to provide them with services, goods, and materials needed for their daily operations. Becoming a vendor or supplier for hotels can be a great way to get your business or product into the hospitality industry, making it easier to reach out to new customers and increase sales. Still, most importantly, your product or service could really help fuel the industry by saving them time, money, and resources. Cory Falter recently invited Jill Dee Rigsby, CEO and Andy Haynes, Vice President of Strategic Growth of Ideal Hospitality Partners, o ..read more

It all comes down to delivering the right message at the right time. When it comes to sales prospecting, not all methods are created equal. While we have fully embraced inbound marketing techniques to support sales teams, many instances require outbound tactics. When consulting with our clients on their integrated marketing campaigns, we’d be remiss if we didn’t mention outbound prospecting when discussing the modern-day sales funnel. (In fact, we have a whole series on social selling we like to share with our clients). Point being, inbound should be at the core of any integrated marketing str ..read more

Profitability is a sexy word for anyone in business. When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. After all, retaining existing customers is less costly than acquiring new ones. But market research isn’t just about understanding your target market; it also provides valuable insights that can help you fine-tune your product or service offering, marketing strategy, and business model. “The problem many companies have is ‘any customer is a good customer policy,'” says Tom Herman, CEO ..read more

How do you know if your marketing strategy drives the most revenue possible? From wasteful media campaigns to underperforming landing pages, there’s a lot to consider. As a hospitality business, it’s important to understand your digital marketing ecosystem and how it all translates to the bottom line. By conducting a digital marketing assessment, you can gain valuable insights into your guests’ journey, your competition, and what digital marketing channels will work best for your business. Additionally, you’ll uncover how you can find the heart and soul of your brand. Keep reading to learn mor ..read more

It is no secret that social media has drastically changed how hotels are marketing their properties. In the past, it was typical for the hospitality industry to use traditional channels like television, print, and radio to promote their products or services. These days relationship building in marketing is essential.  While these channels are still used today, they are not nearly as effective as they once were. Thanks to social media, hoteliers not only have direct communication with their customers, customers now have more access to one another to share their experiences. As a result, th ..read more

Uncovering misconceptions and unlocking opportunities. Sales representatives are the lifeblood of hotels. They are responsible for bringing in new business and keeping existing customers satisfied. The hotel sales process can be complex, but it doesn’t have to be mysterious. The InnSync Show’s Cory Falter recently chatted with Tammy Gillis, sales performance expert from Gillis Consulting and Training, Inc., and we’re demystifying the hotel sales process so you can close more business deals and grow the bottom line. Understand the Strengths of Your Hotel Sales Team The most important considera ..read more

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to effectively move the needle.  We’re here to debunk some myths (and reveal some truths) about B2B hospitality marketing and high in a recent conversation between Cory Falter, principal here at Lure Agency, and Susan Berry, president (aka “Queen Bee”) of Hive Marketing, on the InnSync Show. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing? Business-to-business (B2B) hospitality m ..read more

Imagine crafting content so compelling that it easily convinces your prospects to become buyers. That’s the power of conversion copywriting. Conversion copywriting is the art and science of writing persuasive content that helps convince your readers to take a desired action; this could be anything from subscribing to a newsletter to making a purchase. While it may seem daunting, crafting effective conversion copy doesn’t have to be complicated. In fact, by following a few simple tips, you can start writing copy that boosts conversions and helps drive results for your business. Here are some id ..read more