Destination Marketing Podcast
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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest
Destination Marketing Podcast
4d ago
In this episode, Richard Hunt, Executive Director of the Electronic Payments Coalition, joins Adam to discuss the potential effects of the Durbin bill on credit card rewards and the tourism industry. Richard highlights his background in politics and banking and the mission of his coalition to maintain a secure and efficient payment system in The United States. He raises concerns about the bill's impact on credit access, rewards, fraud rates, and the lack of evidence for consumer savings. They explore the bill's implications for destination marketing funding and small businesses, urging listene ..read more
Destination Marketing Podcast
6d ago
In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to enhance destination marketing strategies.
“Leading up to ChatGP has been because machines can help make themselves smarter, but now when we have humans using smarter machines to make both the human and the machine smarter, suddenly we’re off to the ..read more
Destination Marketing Podcast
1w ago
Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing throughout the industry, such as the impact of inflation and changes in traveler mindsets.
“But I think the biggest learning from this one, which you saw some of it in 2017, but you saw a lot of it this year, is that the community took an event that lit ..read more
Destination Marketing Podcast
2w ago
Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned media content has a bright future in destination marketing. You’ll also be able to listen to the trailer in the episode and watch the trailer at https://travelingthespectrumshow.com/.
"We’re changing a lot of lives, for sure, but we’re also, in my op ..read more
Destination Marketing Podcast
3w ago
In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences for the traveler.
“My other thing with destination development is you have to really work within the structure and the capabilities of your partner. You may want them to do something but if they’re not ready, you have to work at their pace. You can ..read more
Destination Marketing Podcast
1M ago
In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success.
“We communicated to our local stakeholders and invested the time to teach all of our organizations how this brand is not only a tangible document but a tangible vision for growth.” -Brandon Pendergast
Visit Helena
If you’re enjoying the show, please leave us a rati ..read more
Destination Marketing Podcast
1M ago
In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood's podcast and why creating meaningful content is critical for destinations.
Ask A Concierge
The Creators Podcast
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The Destination Marketing Podcast is a part of th ..read more
Destination Marketing Podcast
1M ago
In this episode, Adam talks with Tom Farrell, Founder and CEO of The Workshop, an Emmy-nominated team that focuses on producing unscripted television content. They talk about some of the projects that Tom has worked on, including an upcoming project for Visit Myrtle Beach: Traveling the Spectrum. Listen to learn why Tom is so passionate about telling stories and how your destination can do something similar.
"I always use that question why not right now? Why not do it right now? You can talk about it and kick it down the road for years. What you have to do is roll up your sleeves, decide that ..read more
Destination Marketing Podcast
1M ago
On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative.
“If I learned anything, it was from the people that told their stories. They all made a change by doing something radical and doing something that was outside of the box. That’s what we have to do to make things happen.” -Rachel O’Neill Cusey
If you’re enjo ..read more
Destination Marketing Podcast
1M ago
This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event.
Choose ChicagoVisit Cincy
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are ..read more