Destination Marketing Podcast
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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest
Destination Marketing Podcast
4d ago
In this episode, Adam takes the show on the road to the Destinations International Annual Convention in Tampa, Florida. He sits down with Wayne Stewart, former account manager at Relic and current director of marketing and communications at Visit Casper, Wyoming. They talk about Wayne’s career path and the opportunities that ultimately led him to become a part of Destinations International’s 30 under 30 class of 2024. Wayne also shares what it’s like to become a leader in the destination marketing space at such a young age.
“A large majority of us all have imposter syndrome in our posit ..read more
Destination Marketing Podcast
1w ago
In this episode, Adam’s business partner Colby Remund joins the show to unveil a major announcement. Listen to hear what the announcement is and how it could play a pivotal role in shaping the future of the tourism industry. They also discuss the history of Relic and how they got to where they are today.
“The industry needs that digital town square, that hub, that place where we can all congregate. Our true focus is just hoping desperately that we can keep valuable content constantly in the face of everybody that's using the site.” -Colby Remund
Check out Tourism IQ here!
If you’re en ..read more
Destination Marketing Podcast
2w ago
In this episode, Lesly Veve joins Adam to discuss his background, skills, and aspirations in the destination marketing industry. Lesly shares his passion for changing the narrative about tourism in Haiti and his desire to positively impact Haiti’s tourism economy. He and Adam dive into some of the skills that Lesly has to offer the destination marketing workforce and why any destination organization would be lucky to have him as a part of their team.
“How can we change some of that narrative and show a different Haiti or at least the parts of Haiti where things aren't, you know, the crazy stu ..read more
Destination Marketing Podcast
3w ago
In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of aligning this new marketing strategy with hoteliers' goals and the importance of fostering community pride.
“When you're hosting, you want to show them the best that where you live has to offer. That fact alone is something that is so intertw ..read more
Destination Marketing Podcast
1M ago
In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights from his experience in the RV and outdoor industries, emphasizing the importance of inviting everyone, regardless of age, race or gender, to enjoy the outdoors. The podcast aims to establish a community of outdoor lovers and encourage meaningful dis ..read more
Destination Marketing Podcast
1M ago
In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer.
“Saudi Arabia is opening their gates and their hands to everyone in the world. Please come and see Saudi. It’s very beautiful. Saudi Arabia has lots of cultures. We have history here. We have lots of great stories to tell.” -Abdullah Aldhavyan
Connect with Abdullah on LinkedIn
If ..read more
Destination Marketing Podcast
1M ago
In this episode, Adam sits down with Nephi, Relic’s AI and innovation expert, to talk about an exciting announcement. Over the past several months, Relic has been beta-testing a new AI product that allows destinations to create their own AI chat bot, based on information found on their website. Nephi talks about the process of creating the product and some of the challenges he’s found along the way. They also discuss how AI is changing the digital landscape as we know it and why it’s critical for DMOs to jump on board before it’s too late.
“The funny thing about AI is you get out of it ..read more
Destination Marketing Podcast
1M ago
In this episode, Shelley Zumwalt, Executive Director at The Oklahoma Tourism and Recreation Department, joins Adam to discuss the economic impact of tourism on the state level. Shelly highlights tourism's role in attracting businesses and creating jobs, especially in rural areas. She addresses Oklahoma's perception challenges and the need for effective marketing to showcase the state's unique attractions.
“When we're talking about Oklahoma, we're not just talking about marketing tourism. We’re talking about business development. When we have businesses that come in and look at Oklahoma ..read more
Destination Marketing Podcast
1M ago
Greg Star, a cofounder of Carvertise, joins Adam on this episode to talk about his journey with cancer over the past year and what he has learned as he has recovered. Greg shares valuable lessons about what it means to live a life you are proud of and how he overcame his fear of death. Adam and Greg also talk about how Carvertise continued to grow during this time thanks to an incredible team and insurmountable support from industry friends.
“I learned a lot about business from cancer. I would say the big thing about business is you just always have to remain even keel. When something good ha ..read more
Destination Marketing Podcast
1M ago
In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have stepped away from traditional marketing methods to create an unparalleled guest experience. Listen to learn why it’s crucial to understand the life cycle of your consumer and how you can build a pipeline of new customers using owned media.
“One of the t ..read more