70. The ‘Holy Crap’ offer
Tourism Marketing Mastery
by Erik Hatterscheidt
1M ago
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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69. Never discount - Use the cheesecake strategy instead
Tourism Marketing Mastery
by Erik Hatterscheidt
1M ago
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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68. Pricing for profit in tourism
Tourism Marketing Mastery
by Erik Hatterscheidt
2M ago
Pricing strategies you should be considering going into 2024. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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67. 10 Big marketing mistakes that drag a team down
Tourism Marketing Mastery
by Erik Hatterscheidt
3M ago
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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66. 3 Years Gone - Why I left and why I’m back now
Tourism Marketing Mastery
by Erik Hatterscheidt
3M ago
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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65. How to make the complex simple in your marketing
Tourism Marketing Mastery
by Erik Hatterscheidt
10M ago
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact Info@tourismmanagentacademy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
Tourism Marketing Mastery
by Erik Hatterscheidt
10M ago
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.  We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.  TripSchool link: https://thetripschool.com  To get in contact with Mitch, email him at mitch@thetripschool.com To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com --- Send in ..read more
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61. Building a Storybrand - Clarifying your message so guests will listen
Tourism Marketing Mastery
by Erik Hatterscheidt
10M ago
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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60. A new model for tour companies that is working during the pandemic
Tourism Marketing Mastery
by Erik Hatterscheidt
10M ago
Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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59. The future of tourism marketing in 2021 - 3 major trends to help your business grow
Tourism Marketing Mastery
by Erik Hatterscheidt
10M ago
I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email info@tourismmanagementacademy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message ..read more
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