65. How to make the complex simple in your marketing
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact Info@tourismmanagentacademy.com --- Send in a voice message: https://anchor.fm/tourismmarketing/message ..read more
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65. How to deal with inefficient complexity in your marketing
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact Info@tourismmanagentacademy.com --- Send in a voice message: https://anchor.fm/tourismmarketing/message ..read more
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64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. https://campfire.travel/ https://thetripschool.com/ --- Send in a voice message: https://anchor.fm/tourismmarketing/message ..read more
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62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.  We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.  TripSchool link: https://thetripschool.com  To get in contact with Mitch, email him at mitch@thetripschool.com To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com --- Send in ..read more
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63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups.  Link to TripSchool: https://thetripschool.com If you have a question for Erik, or would like to be featured on the show, contact him at info@tourismmanagementacademy.com --- Send in a voice message: https://anchor ..read more
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62. TripSchool Series (Part 1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.  We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.  TripSchool link: https://thetripschool.com  To get in contact with Mitch, email him at mitch@thetripschool.com To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com --- Send in ..read more
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61. Building a Storybrand - Clarifying your message so guests will listen
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com --- Send in a voice message: https://anchor.fm/tourismmarketing/message ..read more
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60. A new model for tour companies that is working during the pandemic
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com --- Send in a voice message: https://anchor.fm/tourismmarketing/message ..read more
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57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@tourismmanangementacademy.com --- Send in a voice message: https://anchor.fm/tourismmarketing/message ..read more
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58. These 3 questions will turn you into a leader
Tourism Marketing Mastery
by Erik Hatterscheidt
2y ago
In this episode we explore the 3 questions that led to my 50 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com --- Send in a voice message: https://anchor.fm/tourismmarketing/message ..read more
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