Episode 159: How can you better position your organization for funding?
The Smart Communications Podcast
by Big Duck
1d ago
Farra Trompeter, co-director, is joined by Sheleia Phillips, founder and principal consultant of SMP Nonprofit Consulting, to talk about how to better position your organization to secure funding. Hear examples of nonprofits that have better positioned themselves to receive funding and find out what the shift looked like that led to their success ..read more
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Episode 157: How can you raise awareness and build trust?
The Smart Communications Podcast
by Big Duck
1M ago
Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission ..read more
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Episode 156: How can we have courageous conversations?
The Smart Communications Podcast
by Big Duck
1M ago
Farra Trompeter, co-director, is joined by Nneka Allen, Camila Pereira, and Nicole Salmon, co-editors of Collecting Courage: Joy, Pain, Freedom, Love, a collection of lived experiences written by 15 accomplished Black North American fundraisers in the United States and Canada, to discuss how nonprofit staff can push for more honest, kind, clear, and direct conversations with their colleagues ..read more
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Episode 155: What are the latest nonprofit communications trends?
The Smart Communications Podcast
by Big Duck
2M ago
Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams ..read more
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Episode 154: How can you deliver the right message to the right audience?
The Smart Communications Podcast
by Big Duck
2M ago
What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more ..read more
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Episode 153: How should you approach audience research?
The Smart Communications Podcast
by Big Duck
3M ago
Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA ..read more
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Episode 152: How do you get messaging to take hold within your organization?
The Smart Communications Podcast
by Big Duck
3M ago
Join Farra Trompeter, co-director, and Jennifer R. Hudson, president of Think Beyond Public Relations, as they discuss how nonprofit staff can create messaging that gets people to engage with that organization's mission. Together they discuss important frameworks on developing messages that bring in perspectives of all stakeholders and offer tips about training others and operationalizing core values ..read more
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Episode 151: Why and how are nonprofits diversifying their donors?
The Smart Communications Podcast
by Big Duck
4M ago
Farra Trompeter, co-director, and Fumilayo Brown, founder and CEO of Layo Philanthropic Partners chat about redefining philanthropy for people of color and how nonprofits can effectively use communications to attract and engage their donors ..read more
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Episode 150: The highs and lows of the naming journey
The Smart Communications Podcast
by Big Duck
4M ago
Farra Trompeter and Liz Ricca, co-directors, explore the emotional nuances of changing a nonprofit's name and break down six highs and lows of the journey ..read more
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Episode 149: How can you bring accessibility and inclusion into your communications?
The Smart Communications Podcast
by Big Duck
5M ago
Farra Trompeter is joined by Kerry Thompson, senior advisor for inclusion and accessibility at the Disability Rights Fund and the Disability Rights Advocacy Fund, to discuss the significance of incorporating accessibility and inclusion in your nonprofit communications and sheds light on how she is designing DRF's internal processes, policies, and practices to serve as an example for other organizations ..read more
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