Episode 170: How can you conduct marketing and fundraising ethically?
The Smart Communications Podcast
by Big Duck
17h ago
Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising co ..read more
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Episode 169: How can you plan an inclusive and welcoming project?
The Smart Communications Podcast
by Big Duck
2w ago
Integrating inclusive practices into your projects leads to better outcomes. Farra Trompeter, co-director, is joined by account managers Josh Kelley, and Brenda Perez to discuss how to create stronger and welcoming projects from the outset. They share insights on ways to keep engagement and offer strategies for measuring success through an inclusive perspective ..read more
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Episode 168: How can framing inform your strategy?
The Smart Communications Podcast
by Big Duck
1M ago
Farra Trompeter, co-director, is joined by Dr. Nat Kendall-Taylor, CEO, and Carinne Wheedan, director of communications, at the FrameWorks Institute, to discuss how framing can inform a nonprofit’s communications strategy. They share practical ways that organizations can effectively apply framing to their messaging or campaigns and provide general tips for those in the mission-driven sector ..read more
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Episode 167: How do you activate change in a network?
The Smart Communications Podcast
by Big Duck
1M ago
Join Farra Trompeter, co-director, and Stacy Van Gorp, PhD, partner-owner at See What I Mean Consulting, as they discuss how change comes about in a network, how good communications is essential to creating change, and activation moments, tools, and activities related to communications that you can integrate into your everyday work ..read more
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Episode 166: How did DEI go wrong and what can we do now?
The Smart Communications Podcast
by Big Duck
2M ago
DEI work is about building bridges across differences. Join Farra Trompeter, co-director, and Minal Bopaiah, founder of Brevity + Wit, as they discuss the state of DEI four years after the murder of George Floyd and share tips for how organizations can build a strong internal culture that advances DEI efforts on an ongoing basis ..read more
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Episode 164: How can you design and facilitate incredible workshops?
The Smart Communications Podcast
by Big Duck
3M ago
Join Ally Dommu, Director of Service Development, and Dr. Myriam Hadnes, facilitator, and founder of Workshops Work, as they discuss the power and importance of facilitation. Discover steps facilitators can take to harness benefits and create respectful and inclusive spaces ..read more
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Episode 163: When and how should you share branding work in development?
The Smart Communications Podcast
by Big Duck
3M ago
Farra Trompeter, co-director, is joined by Sarita Joseph, director of accounts, to discuss sharing nonprofit branding concepts and what questions to ask before inviting others to view and provide feedback on branding work in progress. Get tips on what to avoid and what to emphasize ..read more
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Episode 161: How can you challenge the power and practices of philanthropy?
The Smart Communications Podcast
by Big Duck
4M ago
Farra Trompeter, co-director, talks with Lisa Pilar Cowan, vice president of the Robert Sterling Clark Foundation, about the concepts of trust-based philanthropy, new ways some funders are working with nonprofits for more authentic relationships, and the connection between the community's role and the donor's role in guiding an organization ..read more
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Episode 160: Why does your website need a content strategy?
The Smart Communications Podcast
by Big Duck
5M ago
Farra Trompeter, co-director, is joined by Natalie Yelton, content strategist at Kanopi Studios, to delve into content strategy and how to create an engaging nonprofit website. They share key performance indicators to use while writing new content for your site and insights on how to lead with accessibility ..read more
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Episode 159: How can you better position your organization for funding?
The Smart Communications Podcast
by Big Duck
5M ago
Farra Trompeter, co-director, is joined by Sheleia Phillips, founder and principal consultant of SMP Nonprofit Consulting, to talk about how to better position your organization to secure funding. Hear examples of nonprofits that have better positioned themselves to receive funding and find out what the shift looked like that led to their success ..read more
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