Jake talks with Andrew Lazzaro, Campaign Architect for The Broadway League about “This is Broadway,” the ground-breaking campaign that brought theater lovers back to Broadway shows after being closed for eighteen months.  Broadway shut down due to COVID on March 12, 2020… a shutdown that lasted over a year.  With Broadway contributing over $14 billion to New York City’s economy in the year prior, this shutdown was a big problem – one that left over 90,000 people out of work. Broadway needed to make a comeback, but that wasn’t an easy proposition. In this episode, Andrew and Jake discuss h ..read more

This week’s episode looks a little different than usual. It’s a roundtable discussion about the metaverse from a recent thought-leadership event hosted by our friends at Zenith Media. The panel conversation is an insightful dive into the metaverse and how it will change the nature of brand-consumer engagement for marketers. The metaverse is considered by most to be a significant evolution of today’s internet. For marketers, the metaverse presents an opportunity to reimagine consumer engagement. There are already some clear signals to brands, agencies and media that it’s probably time to rethin ..read more

This week’s episode looks a little different than usual. It’s a roundtable discussion about the metaverse from a recent thought-leadership event hosted by our friends at Zenith Media. The panel conversation is an insightful dive into the metaverse and how it will change the nature of brand-consumer engagement for marketers. The metaverse is considered by most to be a significant evolution of today’s internet. For marketers, the metaverse presents an opportunity to reimagine consumer engagement. There are already some clear signals to brands, agencies and media that it’s probably time to rethin ..read more

Shelly Palmer, co-founder of Metacademy and professor of Advanced Media in Residence at the Newhouse School of Communications, joins the pod to talk with Jake about the potential impacts of Blockchain, NFTs and Smart Contracts in the field of Marketing. Generally, consumers may not like advertising, but they tend to like brands who care about the things they care about. Those experiences that engage, enrich and provide value, for sure. But also things like trust, privacy and community. What if consumers valued ad experiences like they do the content? Sought out certain brand experiences like t ..read more

Jake talks with Jeremy Lockhorn, VP, Head of Global Innovation at Ericsson Emodo about privacy and the loss of device IDs in advertising – how it’s affecting brands, agencies, and the companies that provide audiences, inventory and the infrastructure that makes our ad ecosystem work. Jake shares the results of Emodo’s recent “Voice of the Marketer” study on identity. The research is revealing and whether you’re at an agency, brand, publisher or vendor, we think the results can be quite useful. This episode was released around the one-year anniversary of Apple’s iOS 14.6. The version of the mob ..read more

Jake talks with Jessica Hogue, General Manager of Measurement and Industries at Innovid about CTV advertising. What it is today. Where it’s going. Where it can go. And, how advertising innovation can help CTV advertisers model, measure and achieve success in new, compelling ways. Pre-pandemic, CTV advertising was on the rise, but it really came into its own in the last two years. Everyone was stuck at home looking for ways to fill the time and advertisers needed new ways to connect with isolating consumers. CTV filled the bill and really took the spotlight. CTV advertising grew by 60% just las ..read more

Jake talks with Richie Taaffe, Business Marketing Manager at Three Ireland and Adrian Begley, Chair of the Arranmore Island Council. Ireland’s mobile service provider, Three, launched a marketing campaign called “The Connected Island” a couple of years ago. While the campaign was terrifically successful from a KPI standpoint, its impact on people is even greater. It’s a campaign that’s made waves across an entire island and its impact continues to ripple and move people all over the world today.  The story of Three and “The Connected Island” brings together a range of themes from this season a ..read more

Jake talks with Tom Emrich, 8th Wall. We’re entering a creative renaissance in the advertising industry. An era in which experiential creative and attention metrics are playing an increasingly essential role and new, measurable, experiential ad formats, like Augmented Reality, are taking off. There are several key advances that will define this new era including renewed focus on attention, and the growing importance of branded experiences, especially for younger Gen Z consumers. Tom Emrich has been in the augmented reality business for 13 years. He’s invested in AR, covered the space as a jour ..read more

Jake discusses the innovative thinking behind some of the most recognizable, most iconic packaged food brands with Jay Picconatto, Global Media and Commerce Lead at General Mills and Michael Stich, General Partner and CEO of Services at Court Avenue. When you think of innovative companies, you’d probably reel off a long list of companies before you’d name a packaged food company that’s been around for 150 years. General Mills’ longevity and durability are a testament to their think-forward culture and the innovation going on behind the scenes. General Mills brands are likely part of your child ..read more

Jake talks with Michael Stich, General Partner and CEO of the Services business at Court Avenue. There are periods in time when multiple forces converge in such a way that monumental change is bound to occur. This is one of those moments. Of course, we’ve seen huge changes over the last couple of years from the COVID pandemic – shifts in human behavior, commerce, employment, consumerism, on and on. And, at the same time, a number of new technologies and capabilities have emerged from being promising futures to becoming viable mainstream opportunities – things like 5G, AI and Augmented Reality ..read more