Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Pimp my Type — Oliver’s website Figma, Dropbox, Miro — brands with expressive typography TypeTogether, Blaze T ..read more

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes InVision — Scott’s previous place of work Threadbird Cotton Bureau Fathom Analytics Follow Scott on Twitter and LinkedIn Check out Scott’s website Leading From Afar Thanks for listening! If you found the episode u ..read more

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Strategic Content Design — a book by Erica Jorgensen Amazon, Microsoft, Chewy — Erica’s places of work Judy Blume — one of Erica’s favorite authors 11 Key Content Design Considerations UserTestin ..read more

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Collie — Sofia’s new product, a tool for engineering teams EnjoyHQ — Sofia’s previous company Know Your Customers’ “Jobs to Be Done” Uncovering Customer Insights with Aggelos Mouzakitis C ..read more

How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Changemakers — a book by Maria Giudice and Christopher Ireland SCARF Model — a brain-based model developed by David Rock Episode 260: Managing the Design ..read more

Today we have another episode of Better Done Than Perfect. Listen in as we talk toKarrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Typeform, Smartsheet — Karrie’s previous employers S6E7: Uncovering Customer Insights with Aggelos Mouzakitis Wynter — a research platform Warby Parker — an example of a consistent brand ..read more

When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Hearth Display — Nathalie’s company Amazon Echo Duolingo, The Browser Company — great products designed for ..read more

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes DemandMaven — Asia’s company Hacking Growth — a book by Sean Ellis and Morgan Brown Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz North Star KPI Van Westendorp Price Sensitivity Survey How Superhuman Built an Engine to Find Product-Market Fit P ..read more

What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Wayfarer Design Studio Creative Market, YouWorkForThem — mockup websites Follow Wayfarer Desig ..read more

What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Campsite — Brian’s product Episode 228: Design Advisory with Brian Lovin Follow Brian on Twitter Tr ..read more