"Misleading and Dishonest" - Is It WRONG for a Personal Trainer To Use The Words "DPT" in their Marketing?
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
1w ago
In this one I tackle a post made by a DPT - Doctor or Physical Therapy - questioning the ethics of a Personal Trainer operating in a nearby gym who is using the term "DPT" (standing for 'Dynamic Personal Training'), in their marketing.    Do you think it's right? ... Do you think it's an issue for the profession?... Should it be something that is exclusive to PTs?  And, does it really make all that much difference if someone else uses it? Well, this PT (and many others) think it's "degrading" - and more.    Tune in to find out MY thoughts on the post that racked up a L ..read more
Visit website
Secrets, Lessons, Shortcuts, and Pitfalls From Five Of The Most Successful Private Practice Owners At Our Las Vegas Events
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
3w ago
In this one, you can get the biggest lessons, shortcuts, and pitfalls, from five of the most successful private practice owners who attended our Las Vegas mastermind event. For this session, we welcomed five “PT turned successful entrepreneurs” to the stage to share their journey from growing from small clinics and solo practitioners to business owners that have multiple locations, a variety of cash-pay services, and managing big teams. Looking to grow your private practice in 2024, and finally earn the money and have the success you feel like you deserve? Start by grabbing one of Pa ..read more
Visit website
Key Lessons On The Road To A More Successful Private Practice - Learn From FOUR Of The Best Private Practice Owners In The UK
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
1M ago
In this one, you can learn from 4 of the most successful private practice owners in the UK who shared their best strategies and biggest lessons which have led to record-breaking achievements from the stage at February’s PPM LIVE Dublin event.   For the packed room on Day 2 of PPM LIVE Dublin, this was an incredible session that inspired many with new ideas and mindset shifts, as well as helping clinic owners identify what mistakes they were making themselves in their private practice.   Paul also shared his thoughts when he joined the success panel on stage, and discussed what he bel ..read more
Visit website
"Cash Pay Scale" - The 9 Most Important Marketing Elements to Consider (Plus, Las Vegas, "Cash Pay Scale 24" Event Announcement)
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
2M ago
In this one I cover 9 of the most important aspects if you're trying to scale a CASH Pay clinic, OR move from insurance to cash. One of the most interesting of the 9 is how well you can differentiate yourself from cheaper or insurance providers your patients are considering. Most people think it's about "better service" or being "better" at the clinical skills side of things. Easy to think that way, but it's definitely NOT that simple. If you want them to pay more they to hear more than "we're better".  I reveal what does make the difference, and more, on the podcast. Turn me up ..read more
Visit website
7 Places you're PROBABLY losing money in your physio practice (PLUS, announcing the next DUBLIN event, Feb 22-23)
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
3M ago
In this one I share with you SEVEN different ways you are probably/possibly losing money in your physio business. At this time of the year it's easy to think about all the places you want to make money - but what about where you are LOSING it? Isn't that more important? Let's fix the LEAKS before you add anything new (it's also a LOT easier to do so). In this one I also talk to about some upcoming LIVE (in person) events: The first is happening in Dublin, Feb 22-23 (where we will cover all the things in this podcast in much more detail). Go here for details on that event: www.ppmlivedubli ..read more
Visit website
"Red Light Spells Higher Profits for PT Clinics" with Todd Wickstrom
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
4M ago
In this one, Todd Wickstrom of Red Light Systems joins us to talk about how private practice owners looking to generate additional revenue to your clinic can use Red Light Therapy as a versatile, proven, and in-demand technology that patients love! Red Light Systems, is one of our trusted, and highly recommended PPM Live sponsors, and their tech can help you attract patients who are willing to spend BIG on natural and safe treatments that fix their problems.  Whether that’s acute or chronic pain relief, improved sports performance, injury recovery, healthy weight loss, and much more ..read more
Visit website
We’re coming to Dublin Dec 13-14th (Plus, if employees can ask for more money, why is it wrong for business owners to want to EARN more?)
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
5M ago
In this one I catch up on the last few weeks since PPM LIVE, reviewing some of the best things to happen at the event, as well as share the exciting news that we’re coming to Dublin for a 2-day Marketing event on Dec 13-14th. Plus, don’t miss the EPIC rant in this one where I call out the sheer HIPOCRISY of some physio’s who are OK with going on STRIKE (in the UK) to get a pay rise, but are quick to criticize and judge business owners like you and I for learning how to market and sell (and give out selves an EARNED payrise). Tune in and enjoy the show. Details on Dublin are here: www.ppml ..read more
Visit website
PPM LIVE 23 is here - get excited!
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
6M ago
This one is for everyone who is coming to PPM LIVE... it's the official warm up to the SOLD OUT event that is bringing together 250 clinic owners from around the world. Here's how to get the best from it and what you can expect when you all get here... GROOVY.  If you want to attend PPM LIVE from your own office or home, access the virtual pass here: www.ppmlive23.com ..read more
Visit website
How A Successful Clinic Owner From Scotland Grew To A Team of Ten Staff In Under Three Years (As Well As Making It Easier For Practices Owners in America To Make More Money)
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
6M ago
In this one I speak to the amazing Steve Mclean, a physio clinic owner from Scotland. Steve's build an incredibly successful clinic and in this episode we talk about life now that he's ALMOST out of patient care and managing ten staff, lessons he's learned about dealing with RISK, and the new project he's involved with that is making it easier for clinic owners to make more money, become more efficient and scale with ease.    For full details on the new project mentioned during the show that Steve is involved with, go to: www.spryPT.com ..read more
Visit website
All of the best excuses/reasons why people say they can’t come to PPM LIVE… is yours on here?
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
by The Paul Gough
6M ago
In this one I answer questions from people interested in coming to PPM LIVE, as well as fend off a whole load of excuses as to why people who WANT TO COME, say they CAN'T! Is your excuse on here?    FYI, this is a very lighthearted look at how many excuses or reasons, although seemingly valid, really do nothing but get in the way of making a big decision that leads to a lot of PROGRESS.    Tip: this one might be worth listening to if nothing else but to learn how to handle ANY objection your clients give you about working with you.    Book your seats here: www.ppm ..read more
Visit website

Follow The Paul Gough Audio Experience: Business Lessons for Physical Therapists on FeedSpot

Continue with Google
Continue with Apple
OR