The 2024 Olympics in Paris is not just about athletic excellence; it's a celebration of body positivity, diversity, and the breaking down of traditional beauty standards. This year’s games have showcased a wide range of body types, proving that strength, endurance, and skill are not confined to one ideal form. From the powerful physiques of weightlifters to the lean, agile bodies of runners, the Olympics have become a beacon for body positivity, inspiring millions around the world. More ..read more

Tackling Boob Sweat: Effective Solutions and Tips Boob sweat is a common issue many women face, especially during the hot summer months or intense workouts. It's not just an inconvenience; it can lead to discomfort, skin irritation, and even infections if not managed properly. In this blog, we’ll explore effective solutions to combat boob sweat, helping you stay dry and comfortable all day long. Understanding Boob Sweat Before diving into solutions, it's essential to understand why boob sweat happens. The area under the breasts is prone to sweating due to skin-to-skin contact and limited airfl ..read more

Size inclusivity has become an increasingly important topic in the fashion industry in recent years. As society has become more diverse and body positivity movements have gained traction, consumers have begun to demand more options when it comes to clothing that fits their bodies. In 2023, size inclusivity continues to be a hot topic, with more and more brands embracing a wider range of sizes and styles. One of the key drivers of this shift has been the rise of social media. As consumers have gained more power to influence trends and demand change, they have used platforms like Instagram and T ..read more

By Luisa Colon Knowing how often—and maybe even whether—to wash certain things can be tricky. When it comes to washing your face, some experts say once a day is fine. Once a month is the magic number for cleaning out your washing machine (yes, washing machines need to be washed, too!). Fruits and vegetables? Yes, definitely wash before eating—except for pre-washed greens. Meat and poultry? Do not wash before cooking! Then there are the things we know we should be washing regularly, yet don't—like underwear. Yes, underwear. Recent research showed that one in f ..read more

March is a significant month for women all over the world as it is recognized as International Women's Month. This month-long celebration is an opportunity to acknowledge the contribution of women to society and reflect on the progress made towards gender equality. It is a time to celebrate the accomplishments of women and the strides made towards gender equity while recognizing the challenges that remain. The theme for International Women's Month 2023 is "Empower Women, Empower Humanity: Building Back Better after the COVID-19 Pandemic". The pandemic has had a disproportionate impact on women ..read more

Alex: That’s Elyse Kaye, CEO of Bloom Bras and Head of Product Innovation and Development at Aha Product Solutions.  The innovation behind Bloom Bras came from NASA, shipping and packaging experts, and a celebrity course it designer. The company was named BuzzFeed's Top Female-Led Companies to Watch in 2018 with features in Huffington Post, Thrive Global, NY Post, Women's Health, Elite Daily and dozens more. With Aha Product Solutions, Elyse helps get her clients’ products out on the shelf by assisting with messaging, design, functionality and pricing.  On today’s episode, Elyse ..read more

Weaning can be hard for new moms.  There is an emotional connection, a time suck (pun intended), can be painful and each child is different.  This is a judgment-free zone.   We want to talk about the transition of your breasts during the process.  Mother nature is a funny lady.  There is no "firm" answer.  For some, they go back to the original cup size (although not often the same shape).  For others, they remain larger.  And to quote one of our team members, they disappeared into deflated balloons.   So you have made the decision you are ..read more

The absolute number one question we get is how do I find out what my size is.  It is confusing even for those of us who are considered experts.  Your body is constantly fluctuating, there is no consistency across brands, your favorite bra may be old so the tag is no longer relevant and we all have different desired outcomes.  That being said, here is a list by traditional bra size of the Bloom Bra equivalent.  If you do not see your size, please reach out.  We have someone who will respond usually within 24 hours to help.  The reason each size encompasses so many ..read more

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s ..read more

Why Are Plus-Size Bras More Expensive? Bra shopping is already an uncomfortable experience but now we have to ask why larger sized bras are more expensive than their smaller bra size counterparts. The easiest way to answer that is they should not be.  In reality, it is not really that much more in material consumption assuming the designs are the same.  Labor is the exact same cost.  Marketing should not need to change.  Demand should technically even be higher for the larger sizes.  So why do brands consistently claim this as the reason they do not expand into wider ..read more