When most people think of “branding,” they think of logos, fonts, flyers, or ad campaigns. But there is much more to branding than how your brand looks or how you market your business online. It encompasses everything that makes your brand what it is. When it comes to search engine optimization (SEO), branding applies to the content you create, the keywords you target, the backlinks you attract to your site, and more. In essence, it ..read more

If you are old enough to remember the days when websites used to have an ugly and static HTML structure, with no dynamic elements whatsoever, you can probably recall that a sitemap used to be an essential part of building a website. Back then, a sitemap was a clean HTML page that had to be created manually in an HTML editor, listing all the URLs to all the pages on the website. Many people think that this practice is history and that today the sitemap is no longer needed. In this article, we are going to show y ..read more

“What is SEO?”, “When do people retire in Canada?”, “How much does a pilot earn?”. Here are just a few questions that you can ask Google, whether by typing in your question in the search box, or using Google voice assistant. What do these general questions have in common? Google immediately shows you the answer. This answer is displayed as a featured snippet and offers excellent opportunities for SEO, because your website shows up just below the paid results, yet above websites that are in #1 position. In this ..read more

Depending on how competitive your market is, small business organizations recommend spending up to 20% of your company’s revenue on marketing. For companies big and small, this is a considerable amount of money. In a digital market, a Parxavenue SEM plan can save money while improving your company’s digital impact. Your company may already be using SEO or Search Engine Optimization to take advantage of the web searches of your potential customers. Taking that one step further, a Parxavenue SEM plan is all about strategizing ho ..read more

A third of the content viewed on the internet comes in the form of a video. Like a battery, videos are potential energy. An energy that is dying to be released by the simple click of a mouse. This is how Parxavenue video marketing benefits you and your clients. The senses of sight and sound come together to target the viewer’s emotions, the strongest sense of all. No wonder 64% of online shoppers claim to be more inclined to buy a product after viewing a promotional video. Parxavanue wants to give you that emotion induced pack ..read more

Do people really click on a search result when they know it’s an ad? Or is it like that luxury car commercial tacked onto a Youtube video? Do people just tune them out? Maybe earning more organic clicks through organic SEO services is the answer. But what’s the actual timeframe to get onto page #1 of Google Search for your targeted keywords? As a business leader, you need to put your marketing dollars where you’ll get the highest return on your investment. Let’s explore where the clicks go and which one is right for your busin ..read more

Are you looking for a way to transform your website to guarantee higher traffic? Your website is the digital business card you present to the world. Deciding on your site’s design means deciding what impression you want to give to your global audience. When it comes to web design, you can generally choose between static or dynamic design. While both can elevate your business in the eyes of local and global consumers, dynamic design can impact your company in the most profound ways. Read on to learn why the dynamic website desi ..read more

Are you looking for a solution to all of your digital marketing woes? Maybe you want to get more website views, and social media likes and re-posts. Perhaps you’re a startup looking for a cost-effective way of having a voice in the digital marketplace. These are only a few of the signs that indicate it’s time to look into Parxavenue SEO solutions. Search Engine Optimization (SEO) can help your website rank highly in search results and give your business the digital cutting edge it needs to succeed. What’s more, SEO solutions c ..read more

If you’re considering building a website for your company, your first question will likely be, “how much will it cost?” Though you might be looking for definitive answers, they’re hard to find. Realistically, the cost of a new website may range from several hundred to tens of thousands of dollars. Pricing typically depends on multiple factors, including:  The site’s complexity and size ..read more

Seventy-five percent of consumers determine how credible your business is based on the design of your website. Does that stat make you cringe or salivate? If your website is in top shape – crawlable by search engines and designed for users – you’re ahead of the pack. If not, there are plenty of ways to fix that. Because 94 percent of first impressions are driven by visuals, web design can often be a slam dunk or an airball – the range is really that dramatic. Luckily, there are plenty of web design best practi ..read more