The National Association of REALTORS® (NAR) appointed a new chief marketing and communications officer: Suzanne Bouhia will assume the Chief Marketing and Communications Officer role starting December 11, 2023. She will lead the Marketing and Communications Group, overseeing the association's vision, strategy, and long-term communications, branding, and marketing management approach. In this capacity, Bouhia will join NAR's Senior Vice President team, which supports the association's CEO and drives strategic priorities to further NAR's mission. It is my privilege to help shape NAR's perspecti ..read more

In today's dynamic real estate market, where buyers and sellers are increasingly connected through multiple channels, omnichannel marketing has become an indispensable strategy for success. Omnichannel marketing involves creating a seamless user experience across all touchpoints, ensuring that potential clients receive consistent messaging and branding throughout their journey. Here’s what you should know about this marketing technique and how to capitalize on it for better success as a real estate professional. The Significance of Omnichannel Marketing Omnichannel marketing offers several co ..read more

Synergy Global Housing (Synergy) and Primestone Partners, a New York-based advisory and housing solutions firm, have announced their agreement for Synergy to acquire Primestone Housing Solutions for an undisclosed amount. Synergy offers corporate clients high-quality properties with flexible solutions designed to allow them to live and work comfortably and in style. Primestone Housing Solutions organizes long-term housing for business clients. It is one of three businesses run by the parent company, Primestone Partners. With this acquisition, Synergy will increase its revenues by exp ..read more

JPAR®, a leading real estate brand, announced today the opening of its latest franchise office, JPAR Southern Charm, located in Florence, Alabama. The office will be expertly managed and led by Dawn Lewis, a dedicated JPAR agent who has relocated from Nashville, Tennessee, to her hometown in Alabama to establish this new brokerage. Lewis brings a wealth of experience and a deep passion for real estate. She is excited to leverage JPAR's unmatched support, state-of-the-art tools, and cutting-edge technology to create a thriving and supportive environment for agents. With a strong focus on educa ..read more

reAlpha Tech Corp (Nasdaq: AIRE) has announced its acquisition of Naamche, with plans to leverage their combined expertise to develop advanced AI solutions for the real estate industry and various digital platforms. This strategic move will enhance reAlpha's technology stack with data science, custom AI/ML technologies, and cross-platform development capabilities. reAlpha, a real estate technology company, has entered into definitive agreements to acquire Naamche, Inc., a technology company focused on developing AI-powered solutions for large industries, including real estate. Naamch ..read more

The real estate industry is constantly evolving, and so are the marketing techniques used to reach potential buyers and sellers. As technology advances and consumer preferences shift, real estate agents and brokers must adapt their strategies to stay ahead of the curve. Here's a glimpse into the latest developments in real estate marketing techniques that are shaping the industry in 2023 and beyond. 1. Embracing Virtual Reality (VR) and Augmented Reality (AR) VR and AR are transforming the way potential buyers experience properties. VR technology allows users to step inside a property virtual ..read more

Alexandria Real Estate Equities, Inc. (NYSE: ARE) has elected Sheila K. McGrath as an independent director to its board of directors. McGrath will also serve as a Life Science, Agtech & Advanced Technologies Committee member. The board has confirmed her status as an independent director in line with New York Stock Exchange listing standards and Securities and Exchange Commission rules. McGrath's term will run until the company's 2024 annual stockholder meeting. Sheila K. McGrath, a highly respected and experienced veteran in the REIT industry, has over 25 years of experience as a leading s ..read more

Thinking of taking the plunge into farmland ownership? Well, before you start planting dreams, let's talk about the existing elements of farmland that should be on your radar. From dormant plants to drainage dreams, we're diving into the down-to-earth details to ensure your farmland purchase is a budding success. Unearth the Foundation of Your Farm The soil beneath your feet is the canvas on which your farming dreams will flourish. Before sealing the deal, get to know the soil composition. According to the Old Farmer's Almanac, pruning while a plant is dormant makes it easier for the plant to ..read more

Century 21 Real Estate LLC., a global industry leader and the most recognized name in real estate*, is proud to welcome a new affiliate, Central Illinois-based brokerage, Green Acres Real Estate, as the company is set to host the grand opening of its third office.  Located at 210 S. East Street in Bloomington, IL, the company, now known as CENTURY 21 Quest, and its affiliated agents are excited to welcome local residents into its newest location on December 12th at 4 p.m.  Since the company first opened its original office in 2013, it has been led by managing broker Jessica “JJ” Dev ..read more

Securing a home is a significant milestone, and finding the right mortgage is a crucial step in this journey. In the realm of mortgage marketing, maintaining a professional tone is key to building trust with potential homeowners. Imagine stepping into the shoes of an expert guide, offering valuable insights from a third-person perspective. This not only imparts a sense of reliability but also establishes a connection with the audience, making the complex world of mortgages more accessible. In the pursuit of simplifying ideas, the use of straightforward language becomes a powerful tool for any ..read more