Have you ever walked into a store and found that every single aspect of the retail environment appealed to you, from the color scheme and background music to the products themselves?  This wasn’t a coincidence. That customer experience was engineered to delight you — because you shared characteristics with that company’s buyer persona.  Similarly, recruitment marketers in HR can develop candidate personas, fictional characters that represent your ideal candidates for each role. These are composites of the diverse, dynamic set of applicants you’d like to attract.  Why You Need to Create Candida ..read more

Guest Blog by Ariaa Reeds. It is no secret that we live in the digital age. Technology has made its impact across all dimensions of our lives, and this includes the workplace. Human resources, too, has seen the effect, and processes and practices of the HR industry are evolving as a result of numerous innovations in the field. A number of trends have been seen in the HR industry, and HR executives must stay on top and understand their implications on the workplace and the workforce. This would help to improve the effectiveness, efficiency, and productivity of everything the organization and it ..read more

Candidates expect a fair and transparent recruitment process. In 2020, don’t beat-around-the-bush about job specifics, compensation and hiring timelines. Here are three ways to establish hiring transparency and build trust with candidates in the new year. 1. Craft specific, truthful job descriptions  Write job descriptions that honestly reflect the positions you’re looking to fill.  Use clear, concise language and use enough detail to give candidates a clear idea of on-the-job responsibilities. Don’t try to hide or misconstrue any aspects of the role. Be transparent about pay, benefits and oth ..read more

The oldest millennials turn 39 in the new year. Millennials may have changed the workplace, but things continue to evolve as Generation Z eases into adulthood. Generation Z includes anyone born after 1997, according to the Pew Research Center. In 2020, the oldest Gen Zers will be 23. Done with internships and college exams, they’re now seeking entry-level employment. Recruiters need to adapt to this new demographic as they enter the workforce.  Make Job Applications Quick Research from the Center for Generational Kinetics (CGK) has shown that nearly two-thirds of Gen Zers agreed that job appli ..read more

The year 2020 is no longer some far-off future — it’s our high-tech present. Similarly, virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) are no longer mysterious, rarified technologies. They’re seeping into the HR sector bit by bit, offering improvements to the recruiting and employee retention processes along the way. In 2017, nearly 85% of companies believed AI would help them “obtain or sustain a competitive advantage,” according to the MIT Sloan Management Review — but a much smaller percentage actually have a strategy in place. Here are a few ways to work VR a ..read more

Guest blog by Wendy Dessler. When we think of trends, we may think of clothing and hairstyles, but trends can happen anywhere at any time. In fact, trends are also incredibly prevalent in business. New technologies or ideologies come around and can really shake up the business world. These trends often aim to make things easier or more affordable for companies, or help them to offer better products and services to customers. While trends occur in nearly part of business, one area where we are beginning to see a number of trends develop is in HR. But just what trends are going to shape HR in 20 ..read more

The unemployment lows we’ve seen throughout 2019 are expected to continue into the new year. In 2020, recruiters will have to work harder than ever. With fewer qualified applicants coming your way, you may find yourself scrambling to impress top talent, not the other way around.  To get ahead in 2020’s candidate-driven market, you’ll have to take a flexible approach — in more ways than one.  1. Attract Top Talent with Job Flexibility In many industries, jobs can survive — and even thrive — when employees are permitted to work remotely or on flexible schedules.  The 2019 LinkedIn Global Talent ..read more

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? It’s a major red flag… maybe even a dealbreaker.   Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP).  Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously Industry statistics reveal that candidates weigh employer brands heavily when deciding where to work.  A 2018 reputation management study found that nearly 70% of can ..read more

Guest blog by Augusta Henning. We know that it’s difficult to hire right now. Indeed, the U.S. unemployment rate has hit a 50-year low; meaning more people are in work and not necessarily looking for new jobs. While this is great news for your retention efforts, if you’re hoping to attract new employees to your company, then you’re up against a series of challenges. For this reason, it’s important to focus on maximizing your job postings and understanding what might be putting candidates off from your jobs. We outline four key areas to focus on below. 1. Your Job Adverts Don’t Make Sense It al ..read more

JazzHR is thrilled to announce that we’ve been named a leader in the Applicant Tracking Systems Category by G2 Crowd in their Fall 2019 Grid®Report. These awards are selected based on rankings of customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact). Being listed in the “Leader” quadrant indicates high ratings for JazzHR by G2 Crowd users and Market Presence scores. Here’s what some of our customers are saying about JazzHR on G2: “No Better ATS Value for SMBs – If you currently don’t use an ATS or have hodgepodge’d one togeth ..read more