In the latest episode of The Roofing SEO Podcast, Nolen Walker and Jason Landry of Roofing Webmasters dive deep into the evolving landscape of roofing website content and SEO strategies.  With the digital world constantly changing, especially after the Helpful Content Update in 2022, it's crucial for roofing companies to adapt their online presence to maintain and enhance their visibility on Google. Discover the significance of E-E-A-T (Experience, Expertise, Authority, and Trust) in your SEO efforts and learn why traditional approaches to content might be holding your website back.&nbs ..read more

Join Nolen and Jason from Roofing Webmasters as they delve into the critical aspects of SEO for roofing companies in 2024. In this insightful video, they discuss why your roofing website's SEO efforts might not be getting the attention you expect from Google and what you can do about it. Key Highlights: The Misconception of Self-SEO Efforts: The duo shares a story reflecting the common mistake of overestimating the impact of personal SEO efforts on a website, emphasizing that what matters to you might not matter to Google. The Pitfalls of Over-Blogging and Poor Content: They warn against th ..read more

Join Nolen and Jason from Roofing Webmasters as they delve deep into roofing marketing in their latest podcast, "Are You a 2% Roofing Marketer?". In this insightful discussion, they explain why 98% of roofers might be missing the mark in their marketing strategies and how you can strive to be in the top 2%. Discover Google's pivotal role in shaping online business presence and why user perception is more critical than ever. Plus, get an exclusive look at our proprietary software, DataPins, explicitly designed for contractors to enhance their digital footprint.  Whether you're a seasone ..read more

Join Nolen and Jason from Roofing Webmasters as they dive deep into the intriguing world of Google Maps rankings for roofers.  Ever wondered how your business's address can influence your visibility on Google Maps?  This video sheds light on the significance of the "red dot" or the geographical center in search results and how proximity plays a pivotal role in your business's online visibility.  As the digital landscape evolves, so do Google's algorithms. We take a trip down memory lane, reflecting on how search results have become more localized over time.  A word of c ..read more

Google keeps getting older, but the game remains the same. Roofing companies give up on digital marketing when they have a terrible experience. However, they sometimes don't point to that as the reason they quit. So next, they start buying expensive leads ($5,000 + per month) from "lead sources" for roofers. Suddenly, the budget is different from what you'd thought it be. Refusing to pay marketing companies because of previous experience ends up costing roofers more money. You might even villainize Google as an entity as part of the New World Order. But think about Google in this context: Goo ..read more

FOMO is fear of missing out. While FOMO has always been part of SEO because of constantly changing algorithms, 2023 has presented the highest dosage of FOMO in recent memory. The primary culprit for this trend is the onset of AI technology, particularly concerning the mass production of website content. Some roofing companies feel like they're missing out by NOT mass-producing AI-generated content for their website. But unfortunately, search engines have already penalized websites engaging in such mass production.  A few listeners have pushed back by citing Google's recent guidelines wh ..read more

Nolen and Jason of The Roofing SEO Podcast forecast bold SEO predictions for roofing companies in 2023. Q4 of 2022 was perhaps the most disruptive SEO era in recent memory with the emergence of Google's Helpful Content Update, Bing's adoption of ChatGPT, and other AI technology advances. So check out our predictions for 2023: Google Will Devalue Blog-Heavy Roofing Websites Google has already started devaluing roofing websites with thin content, including low-quality blog posts. We predict that Google will turn the knob even further. Many roofing companies publish hundreds of blog posts that b ..read more

Local roofing companies have been led to believe that reviews are the most crucial local SEO ranking factor. Sometimes it goes even further where some think it's the only local ranking factor. However, you will learn that you need more than reviews to allow your roofing business to rank in Google's Local Map 3-Pack results. Suppose you've done your work to garner customer reviews and still aren't ranking within the 3-Pack. In that case, your business needs other digital branded signaling required to rank. For example, is your business website attached to your Google Business Profile? And is t ..read more

Roofing SEO has changed. Roofers with a strong digital brand survive, and those without one fail. Of course, creating and maintaining that brand requires consistent digital marketing efforts. Roofers that stop marketing during the down season won't be branded for peak season. As more factors come into SEO, Google distinguishes good from lousy primarily by branded signals such as EEAT, experience, expertise, authority, and trustworthiness. You must send these signals with a branded website, reputation management, and quality content. Listen to the full podcast episode to understand how to dom ..read more

The Grover Theory requires you to distinguish which of three things is not like the other. For roofing companies, this applies to your online web presence in 2023. Search Google for your target keyword and analyze the top 3 websites and map listings compared to yours. Which of these things is not like the other? In most cases, it's your website. Getting a high-quality web presence does require professional services like those offered at Roofing Webmasters. We don't say this to sell a service, but to be honest. The only way roofing companies can compete with top-performing competitors is to hi ..read more