Imagine this, you're shingling on a Roof as an employee of a 1 crew Roofing Company... and you fall off to find out you have broken your back and your shoulder. What would you do?  If you're Caleb Oberg you walk it off, take a job as a Production Manager and proceed to learn everything there is to know about running a roofing company. From Sales and Marketing to Xactimate and Quickbooks, and everything in between!  In this Episode, Caleb Oberg shares lessons and reflections on his come up with Oberg Roofing, and you will learn the following:  How to Implement the Catch-All to k ..read more

Ever wonder How long it will be until we have a Billion Dollar Residential Roofing Company?  This is something that has been on my mind for some time now.  If you want to do the math on how to get there it is pretty simple. 10 markets, 5000 customers per market, and $20,000 average ticket. There is a good chance that SIRC, Apple Roofing, Monarch Roofing, Roofing.com, Roofers LLC, Modern Roofer and many others are on their way there. But what does that look like? As we have been working on the RoofingBusinessPartner.com website rebrand, I basically shut down a team of 4 people and s ..read more

In this episode I explain how I use FREE 2019 techniques to ACTUALLY achieve 1st page ranks ON GOOGLE.. Why NOBODY DOES IT... (it’s a grind) + how you can do it for NEARLY FREE. Google ranks sites way differently than it did 5 years ago. Most agencies doing SEO for roofers treat it like a “value add-on” rather than a strategic power play. ? this is just ONE of the points I’ll be making on stage at RoofConference.com ! --- Send in a voice message: https://podcasters.spotify.com/pod/show/RoofingBusiness/message ..read more

I saw a “Roofer Lead Gen” guru in the Private click funnels group talking smack about roofers. THAT I WONT STAND FOR! Plus I’m having past students Beta Test my new FB Ad course. Some aren’t taking action yet and so I read you the email I sent them.... my opinion on the Guru of 3 months that says roofers are stupid... and what you need to do BEFORE ANYTHING ELSE... to be successful in advertising your roofing company in a new way! --- Send in a voice message: https://podcasters.spotify.com/pod/show/RoofingBusiness/message ..read more

The success of your Facebook Ads is all in how you Qualify and Manage the people doing it! In this episode I teach you How to Hire, what to Pay, and the keys to Manage a FB Ad Agency! • Learn FROM me what’s real, what’s not, and how to tell the difference. • MASSIVE 2 HOUR episode! Listen to it in chapters on Anchor • ⚓️ CHAPTER LIST: • Not Everything is as it Seems! • Construction is Usually 5 years Behind • How to Spot a Liar ? • Knobs and Dials vs. Strategy and Content • DO NOT PAY PER LEAD!! • (GAME) How much would you pay for this lead? • A Hole in One doesn’t make you a Golf Pro! • So ho ..read more

In today’s episode, you’ll hear my interview with Randy Brothers from Elite Roofing. Randy is the author of the bestselling book Start it, Build it, Grow it: The Contractor’s Guide to Success. He also started The Roofing Academy, a coaching course that roofers can use to help them start, build, and grow their roofing businesses from almost any financial level. Listen to today’s interview to hear Randy’s story and why he’s working to improve the roofing industry for everyone. During the interview, we’ll discuss why Randy thinks the roofing business is such an attractive industry, where Randy’s ..read more

  Of all the tools that can help a roofer improve their business, the video tool is the biggest change maker. That’s especially true when it comes to improving sales numbers. But it’s not enough just to have the right video tool. You also need to know how to use it. What types of videos are most useful? What styles or scripts should you be using to motivate and inform your customers? Listen to the episode to learn more about the video tricks you should be using and why they work.  Highlights of today’s episode include: Best tools for roofers Why the video tool has been the biggest c ..read more

When looking for a great place to market your roofing business. Don’t worry as much about if YOU use the platform. Think about LinkedIn as a gathering place of above average income earners who value social and value and respect 21st century businesses. Be THE roofing company that embraces this technology and WIN! The fact that CPM’s are underpriced and they JUST released the video view objective is your trigger to get into the platform. This was Facebook for me 6 years ago! --- Send in a voice message: https://podcasters.spotify.com/pod/show/RoofingBusiness/message ..read more

Introducing Anchor Episodes. So many of the episodes I create take a week or two worth of studying and hard work, scripting recording and producing. This is a way for me to produce content quicker and easier with smaller easy to use and immediate impact for tips that you can use to improve your roofing business today! You can also send voice messages on anchor to quickly ask me questions in the middle of an episode as soon as you have it while you’re listening to it ...it’s super cool. In this episode I discussed something that just happened while I was helping one of my clients with their CRM ..read more

Sometimes you can learn a lot from a similar business’s marketing strategy, even if that business isn’t in your industry. In today’s episode, you’ll hear my interview with Steve Loiselle, Owner and Founder of Lightning Media Inc. Steve had the same mentor that I did for learning about Facebook ads, and he uses that information on behalf of his clients. In today’s episode, we’ll do a deep dive into Steve’s campaign for a snow removal service. Listen to the episode to hear how Steve got his client’s business noticed, how he launched a Facebook Messenger ad campaign, and how he employed bots to k ..read more