In today's digital age, video content has become an indispensable tool for small and medium-sized businesses (SMBs) looking to connect with their audience on a deeper level. From product demonstrations to brand storytelling, video has the power to captivate, engage, and convert viewers into customers. However, diving into video production can seem daunting for businesses with limited resources and expertise. Fear not! In this article, we'll explore some essential tips to help SMBs harness the power of video and create compelling content that drives results. 1. Define Your Objectives Before pi ..read more

Welcome back to our “Meet Motion Source” series, where we give you a “behind-the-scenes” look at our team. This article features Katie Adams, who has been producing for us for almost two years! So while she isn’t quite a “new” addition to the team, she has become more prominent on productions, and it was time she got a proper introduction! Katie grew up in North Riverside, IL (coincidentally, just a few miles away from Motion Source!) With 3 older sisters and 1 younger brother, it was a full and fun house. She went on to study Broadcast Journalism at the University of Illinois, where she was a ..read more

Did you know that video marketing can drive your conversion rate high to over 80% and boost your ROI? With this compelling evidence, more businesses are adopting videos as their primary marketing tool. But how will your content stand out and convert your viewers into prospects? Whether you are looking to “up” your current production quality or even start producing video content for your business, you should consider hiring a professional video production company. Identifying the right partner for corporate video production may seem challenging, but this article outlines five tips for choosing ..read more

Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day.  Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining marketing tool for the current and future generations. While anyone can record a video and upload it today through their smartphone, the best videos bring tangible results. So, if you want to boost your brand online and make more sales ..read more

Video marketing/production has a language of its own. Some terms are straightforward, while others may have you scratching your head. It’s good to have a basic understanding of the jargon you may hear during the course of your next video project. We are following up on our “10 Need-to-Know Production Terms” blog with, you, guessed it, another 10 terms. Read on to expand you video vocabulary! 4K 4K, also known has Ultra High-Definition (UHD) refers to the resolution of the image of (almost) 4,000 pixels - the resolution size is 3840x2160. For reference, Full HD is 1920x1080, which most video f ..read more

Nearly 70% of people prefer video content over text when learning about a product or service. Unfortunately, about 64% of marketers see video as the most difficult content to create. But without business video content as part of your marketing strategy, you could miss opportunities. You don't have to work on your video production projects alone, though. Instead, consider working with a professional team. With our help, you can create stunning, professional product videos. On the fence? Here are eight benefits of product video production services to consider first. Reading this guide will help ..read more

If you are hoping to get your business on the map, video production might be the best choice for you. According to a study, 66% of video marketers get more quality leads per year. By increasing brand awareness through video, you too can gain those quality leads. Want to know more about commercial video production and how you can make it work for your company? We'll walk you through the process, ensuring you have a better understanding from start to finish. The Steps of Commercial Video Production If you are new to video production, you may not know how much detailed planning and thought goes i ..read more

Video production studios are valuable partners when it comes to creating video content. They can help you with everything from creative conceptualization to shooting and editing and more. But what should you expect when working with a professional production company? We'll break it down for you here. 1. They'll Get To Know You And Your Industry The video production studio you choose to work with will need to learn about you and your business before they even touch the camera. From what you do to who your target audience is and what you are aiming to achieve with video, it’s important for your ..read more

Now in its fourth year, the Community Builders Grant is a short-form film fund and production resources grant presented by Camera Ambassador. The mission is to empower filmmakers of varying levels of experience with the necessary tools to create, as well as cultivate community amongst our local Midwestern talent. Background on Camera Ambassador Founded in 2014 by Erica Duffy, Camera Ambassador is one of only three equipment rental houses nationwide owned and operated by a woman. Her vision was to create a vibrant community of artists by providing high-quality film equipment and top-notch servi ..read more

Does your company use video production as part of its marketing strategy? It should, as 85% of businesses today create some form of video content. With so many videos out there, companies need to find ways to make their content stand out and ensure that their message reaches consumers. To do this, more and more businesses turn to motion graphics. Motion graphics can combine several different elements, like digital illustrations, text, and animation to relay a memorable message. These graphics help your videos pop and leave a lasting impression on those who view them.  Read on to learn the ..read more