The world of the 21st century is dominated by the media production. The number of media in today’s digital space is ever increasing. People across the globe are consuming content through media more than ever. With the growth of technology and development of communication designs, communication platforms and data centres, media consumption has increased by leaps and bound. Photos, videos, music, podcasts, and live streaming are all very common modes of media consumption.  Moreover, today businesses and organisations are also looking up to the various modes of media for promoting their bran ..read more

Video production started in1832, when Joseph Plateau, created the first moving images in his invention called the phenakistoscope (“spindle viewer”). This was followed in 1870, John Wesley Hyatt, who developed and patented celluloid for its use as a base in photographic film. In 1879 came another invention called the zoopraxiscope (pronounced ZOH-uh-PRACKS-uh-scohp ). This was invented by British photographer Eadweard Muybridge. It worked by showing a sequence of still photographs in rapid succession, creating the illusion of motion. The same illusion continues today. Today’s film production s ..read more

Many digital marketers, corporate comms specialists, and communicators of all kinds have convinced themselves that digital video content is the enormous, terrifying monster in E-Commerce. With over a billion online social media viewers watching over 500 million hours of digital video per day, social media platforms provide limitless opportunities for digital marketing teams. However, with over 90% of all internet marketers using digital video content to promote their wares, digital video production has gotten saturated.   To stand out from the crowd, you must improve the quality of y ..read more

OpenShot Compatible with Mac, Windows, and Linux. OpenShot is one of the most straightforward open-source, free video editing software solutions within the market. It provides unlimited layers, video transitions with period previews, and countless choices for video effects, animation, and keyframes. Moreover, it’s straightforward to cut and slice any video using this tool. VSDC Available on Windows. It is an intelligent video editing software solution that supports the majority of video formats and codecs. VSDC has free and paid versions. The free version is sweet enough for nearly all of your ..read more

A short film means a short motion picture that has a running time of 40 minutes or less. It is a rapidly growing subject that carries both presentation and feature film. Shooting Short films involve low budgeting, and if you are one of them who wants to create something short, attractive and message-full content in filming, you should start by creating short films. The short film gives a practical experience and brings confidence every time you make it. It also improves your creativity, directing skills, and stress management. You need to arrange proper equipment, pre-production, a good idea ..read more

Whenever we think of doing something new, the first thing that comes to our mind is the cost. We always want to get more facilities at a lower price. When it comes to video production, the concept remains the same; we want to get more videos at a lesser price. Isn’t it? But this strategy is not always valid.  While looking at the video’s price package, you might have the question that why do videos cost so much?  Always stick to the principle: Quality over Quantity  Let us start with a quick assumption game: Suppose two video production companies, A and B.  Company A is cha ..read more

A video is a great marketing tool for your business as well as it makes a good impression on the viewers. It has become the fastest-growing medium of advertisement in online marketing. It is highly effective in the market if you produce videos correctly and of good quality. If you want to release videos like product tutorials, corporate commercials, etc., you need to showcase your brand to engage viewers. To make your videos effective, a good video production company plays an important role.  A video production company makes your video according to your requirement and wish. Whatever ide ..read more

A video production company is a team of creative and experienced professionals who produce videos and films of good quality for broadcast or marketing purposes. What Does A Video Production Company Do? A video production company does the process, from creating the initial video concept to delivering the final video draft. The entire process and stages contain script writing, creative consultation, casting, scheduling, providing crew and the kit, editing, music composition, sound management, and technical management to ensure the video or the film is produced. The crew is the most important set ..read more

As we all know that in today’s world a visual impacts our mind more than any theory, same in the world of marketing. Whenever a product is launched, many strategies are adopted to make it popular and to explain how to use it and other factors which are important for its use. These measures are taken not just to make the product familiar to society but also to explain other precautionary details related to it to avoid any tragedy. Sometimes it is often seen as the consumers do not exactly understand the usage of the product so it is better to provide a video explanation. It is noticed these day ..read more

What is Product Videography? Product videography refers to the procedure that goes into making a product video which effectively exemplifies the advantages of using a product. The product explainer video has a huge impact on forming a customer base and boosting sales. These videos are supposed to answer the inquired questions raised by the viewers and help them to have a better understanding of the product. While some videos can concentrate on the features, certain explainer videos can put forward the main characteristics that the audience needs to know. These videos increase the rates of con ..read more