TV And Streaming Video Advertising Ever wanted to see your business name in lights? The dream of having your own commercial, whether on streaming or on TV, is actually more within reach than you may be thinking. TV and streaming ads are a great way to get new customers, and creating your own commercial is part of our wheelhouse. We’re here to give you our secrets to TV and streaming ads so you can get exactly where your customers are. Keep reading to learn more about TV and streaming video advertising and how you can get started today! Why Should I Add TV and Streaming Ads to My Marketing Str ..read more

Producing Business Videos That Generate Revenue When taking your content strategy to the next level, producing business videos has to be part of the conversation. Getting your feet wet by posting fun and/or informative videos to your social media or YouTube page is a great start, but did you know there are things you can do to make your business videos drive actual sales? Keep reading to learn more about producing business videos that generate revenue and start having your videos do work for you. Producing Corporate Videos That Generate Revenue: Pick Your Goal Producing a great business video ..read more

The Best Strategic Advantage: Corporate Video Production Your digital marketing strategy is solid: great SEO, active social media, healthy ads, and an effective email newsletter among it. That doesn’t mean it is time to become complacent. If you are looking for the next best strategic advantage, look no further than corporate video production. We will break it down: why you should get started (even if you think your business doesn’t need videos), and our best tips on creating the perfect corporate video production. Why Should I Do Corporate Video Production? Corporate video production can give ..read more

4 Ways to Repurpose Content 4 Ways to Repurpose Content As you know, 2019 has been the year of mindful content more than ever. People want snackable, valuable, engaging content and it can be hard to constantly come up with new and cool ideas. If you’re finding yourself struggling to find things to post about and talk about, the good news is that you don’t have to look too far. You’ve already made it! There are many ways to repurpose content in new ways, and we’ve gathered 4 of our favorites below. Repurpose Content by Turning it Visual If you’ve got some really great written content, chances ..read more

Where to Find Your Target Audience Figuring out who your target audience is will be the most important part of your marketing strategy. Understanding their behaviors, likes, dislikes and more are all very important things that help shape your ongoing efforts. Once you have established all these things, like through an empathy mapping session, it’s time to go out and find your target audience. While target audiences vary greatly from business to business, by and large, there are 4 places where most of them are – and it’s up to you to go and get them! Facebook There are many great things about F ..read more

Ways to Make Your Facebook Ads Perform Better Today So, you’re running Facebook ads, but they need a little bit of love. Your competitors are getting crazy conversions, but yours don’t seem to be getting the same kind of action. Don’t feel the need to completely scrap the whole thing and throw in the towel yet – there is hope! Luckily, there are four easy things you can do – today – to have your Facebook ads perform better. Step Up Your Facebook Ads Visuals You have less than a second to capture your audience’s attention. That’s it – not even one entire second. Make sure that the visual for yo ..read more

You Still Have Time to Ramp Up Your Summer Marketing It’s the middle of the summer, and you might be starting to realize that things are shifting. This is the time of year where kids are off school, people are cashing in their vacation time and they may not be as engaged in their normal advertising habits or routines. What usually works all year long might not be as effective in the summer, but you might also be thinking it’s too late to change up your strategy. Don’t worry, there are still many things you can do for your summer marketing in July! 4 Tips for Great Summer Marketing Have Bright ..read more

How To Create Effective SEO Videos By now, you know that video production is one of the most important pieces of digital marketing. This is because YouTube is the 2nd largest search engine in the world, behind its parent, Google. Video has a tremendous impact on a company’s SEO performance, and once you get a good hang of SEO videos, it will produce some of the best ROI in marketing. How, exactly, do you get the hang of it, though? It can be tough when you’re just getting started with video to know exactly how to make it perform well, so we decided to provide you with some of our tried-and-tru ..read more

Video Production for SEO You may or may not have heard: video is on the rise. They will help your SEO greatly, and it is time you started making them. Videos allow the extra opportunity to plug in keywords for your business and gain backlinks which will ultimately boost your website higher up in search. Not to mention, great video production gives you an added opportunity to spread brand awareness and go viral! The Facts: Effectiveness of Video Video already makes up 64 percent of all internet traffic, according to Cisco’s 2014 Visual Networking Index YouTube is the second-largest search engin ..read more

It’s nearing the end of the year, AKA the all-too-familiar time when businesses take a look at their budgets for next year and figure out how to spend them. If you are looking to shake things up with your marketing next year, here are some tips for what to spend – or not spend – your marketing budget dollars on in 2019. Ramp up your ad budget These days, you have to pay to play. It’s as simple as that. If you don’t have an ad budget, you are leaving money on the table. It’s the simplest way to grow your online presence and boost your conversions. Digital marketing includes many forms of advert ..read more