Video production services are at the forefront of content creation in the digital age, impacting marketing, entertainment, education, and more. As technology evolves rapidly, staying up-to-date with the latest trends is essential for success. In 2024, several key trends are shaping the video production landscape, ensuring engaging and innovative content across various platforms. Video production is a critical component of modern communication, from social media and corporate messaging to film and television. In 2024, the industry is witnessing significant shifts that are changing the way vide ..read more

YouTube Analytics is a powerful tool that provides valuable insights into your channel’s performance and audience engagement. By understanding and leveraging these analytics, you can optimize your content strategy and drive better results on the platform. In this article, we will explore the importance of YouTube Analytics, how to get started with it, key metrics to monitor, and advanced features that can take your analysis to the next level. The Importance of YouTube Analytics YouTube Analytics plays a pivotal role in helping you understand and improve your channel’s performance. It offers a ..read more

In today’s modern era, almost everyone owns a cellphone equipped with a camera. These handy devices have revolutionized the way we capture and share our memories. But simply having a cellphone camera isn’t enough to guarantee breathtaking photos. To truly capture the essence of a moment, you need to know how to wield the power of your cellphone camera effectively. In this article, we will delve into the world of mobile photography and explore some tips and techniques to help you take great photos with your cellphone. Understanding Your Cellphone Camera Before diving into the technical details ..read more

A logo is more than just a visual representation of your business. It serves as the face of your brand, communicating your values, mission, and identity to customers and potential clients. Understanding the importance of a logo is crucial in building a strong brand image and establishing a lasting impression in the minds of your audience. Understanding the Importance of a Logo When it comes to branding, a logo plays a central role in shaping people’s perception of your business. It provides a visual anchor that helps customers recognize and remember your brand amidst the clutter of the market ..read more

YouTube has become an essential platform for businesses to showcase their products, connect with customers, and generate brand awareness. Setting up a YouTube channel for your business can be a powerful marketing tool that can help you reach a wider audience and boost your online presence. In this article, we will guide you through the process of setting up and optimizing your YouTube channel for maximum impact. Understanding the Importance of YouTube for Business In today’s digital landscape, video marketing has emerged as one of the most effective strategies for businesses to engage with the ..read more

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site.  Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won ..read more

July is independent retailer month, and we all know the pandemic has been incredibly hard on this segment of the economy. Many small businesses and family-run shops have closed in the last year. When you consider that $63 of every $100 spent  at a local store is recirculated back into the local community, you start to understand how the demise of these shops can impact a neighbourhood. By contrast, only $14 of that money remains in the area when the $100 goes to a large multinational retail location. The point is that independent retailers are important because they stimulate local econom ..read more

The glow up trend has been around for awhile now. The idea is to show off a mental, physical, and emotional transition for the better. This kind of personal promotion has gotten some negative attention for being based on appearance, but we think it can be a real positive when applied to a business. As we all know, a series of before and after pics can be truly satisfying. So if you’ve spent a lot of time, money, or effort—maybe all three!—making your business look better, why not show it off? As we officially move into step 2 of reopening in Ontario, celebrate your transformation to draw peopl ..read more

Making a corporate video can be intimidating. At least, that’s what we’ve heard from our clients. But we think you should be excited about your corporate video, not scared of it! As a professional production company, it’s our job to walk you through the process and take the fear out of video production. We also have a lot of ideas about how to make your video cut through the noise of so many other videos vying for viewer attention. Over time, we’ve learned a lot about what works in corporate video and we’re anxious to share our expertise. Drawing on more than 30 years of experience, here are s ..read more

Since early 2020, ecommerce has become a vital aspect of many Canadian businesses. Research shows that ecommerce businesses in Canada grew 20.7% in 2020. It’s what’s kept many consumer-based companies afloat during the pandemic. That connection between the shop and the customer has been the only opportunity to sell goods for a large part of the last 15 months. Some business owners already had online shopping and delivery options in place, making the transition easier. Others scrambled to source, set up, and run ecommerce platforms for stores with little or no online presence. Even as we begin ..read more