In a world where technology and innovation continually dazzle us with their feats, there’s something undeniably captivating about understanding the process behind the products we use daily. Enter the realm of “How It’s Made” videos, where the curtain is pulled back, and the intricate dance of creation is revealed. These videos offer more than just ..read more

A corporate origin story weaves a narrative that builds an everlasting emotional connection with customers, employees and stakeholders. The most compelling stories prioritize the ‘why’ over the ‘what.’ It is a story of struggle before success and quirky beginnings before massive growth, adding a human element to an otherwise impersonal space. But how do you ..read more

Explainer videos have emerged as a storytelling superhero. But what exactly are explainer videos and why should you pay attention to them? A good explainer video is a concise, compelling narrative that is easily understood, regardless of the complexity of the topic. These approachable videos strive to educate and entertain at the same time. Explainer ..read more

In today’s digital age, where the average consumer is bombarded with a constant stream of advertising, there is one kind of promotional content that stands out for its authenticity and resonance — User-Generated Content (UGC). For corporate communications teams, harnessing UGC can be a game-changer, creating a direct line to their audience that’s genuine, engaging ..read more

There’s something incredibly refreshing about seeing real people, with their quirks and genuine smiles, on screen. It’s like a breath of fresh air in a world where everything seems to be airbrushed to perfection. That’s the beauty of authentic video storytelling. Here’s what I think makes for truly compelling, human-centered video content: 1. Real People ..read more

Corporate video production is your brand’s story, told visually. It is the most powerful and persuasive tool available in your brand marketing repertoire. Great corporate videos seamlessly weave business objectives together with masterful storytelling. These visual stories build an emotional connection with their audience, and that connection drives meaningful action within a professional context. Corporate ..read more

2024 video trends you need to watch ..read more

Choosing the right video production company is crucial for the success of your project. Whether it’s for marketing, training or product release purposes, the quality of the video will significantly impact your audience’s engagement. Here’s a simple 8-step guide to help you make the best choice. 1. Define Your Goals and Objectives Before you start ..read more

The Importance of Social Media Video Advertisements Start Strong In this fast-paced digital era, social media has become integral to our lives. We scroll through our feed, double-tap on stunning visuals, and read intriguing captions. But amidst the sea of content, one form of advertisement has taken the social media world by storm: video advertisements ..read more

84% of customers state they have been convinced to buy a product or service simply by watching a video. As a company, this statistic should make you want a product video ASAP. The modern era has changed how products are marketed, with the majority of businesses now moving away from traditional methods of advertisement and moving ..read more