WhereNext’s Strategic Communications & CLA Director, Andrés Rueda Introducing Andrés Rueda, WhereNext’s Strategic Communications & CLA Director. Currently assigned to the USAID Colombia Destination Nature, Andrés has been instrumental in developing the communication and outreach plan for the project, managing communications activities, and working with the technical team to create key messages for both internal and external audiences. His focus is on fostering regenerative nature tourism, conserving biodiversity, and strengthening nature tourism value chains. He works closely with sta ..read more

When it comes to sharing important information with your audience, the traditional written report may not always cut it. While it's a reliable way to convey your message, it's not always the most engaging or visually appealing. That's why the Audubon Society turned to motion graphics video to elevate its impact and showcase its 2021 International Alliances business plan and strategy. The video was produced by WhereNext’s storytelling team and was developed in partnership with our sustainable consulting firm. It was based on Audubon's 2021 Executive Summary. Using a mix of motion graphics, text ..read more

With partners DAI, and Green Team Global, WhereNext awarded USAID Colombia's Destination Nature Activity Client: U.S. Agency for International Development (USAID) Duration: 2022-2027 Region: Latin America and the Caribbean Country: Colombia Service Lines: Sustainable Tourism Consulting, Creative and Production Services, Ongoing Digital Marketing / Branding (Story365) Bogota, Colombia | February 27, 2023 - WhereNext, a dynamic creative storytelling agency, production company, and sustainable tourism consulting firm, has proudly announced its appointment as the local implementing subcontractor f ..read more

We have an exciting announcement: our production, The Birders Show, will be the first-ever Colombian and South American team to compete at the Champions of the Flyway bird race in Eilat, Israel, on March 27! This event is also raising money to help save the Red-breasted Goose. Find out more in our press release below. Press Release - Bogotá, February 2023 Meet the first-ever Colombian team at the world’s biggest bird race Colombia will be present at Champions of the Flyway in Israel. The Birders Show, a Colombian YouTube series with the mission to make birding more accessible to people around ..read more

WhereNext’s Community Manager, Alejandro Rivera Introducing our Community Manager, Alejandro Rivera. Alejandro studied Journalism at Bogota’s Rosario University. His experience in social media, communications, and digital marketing includes periods working for El Tiempo, CityTV and Semana Magazine. For Semana, he worked on social media strategy for the Venezuelan Migration Project’s Inocencia Desplazada report in 2021. This report won the prestigious Simón Bolívar Prize. In his free time, Alejandro enjoys learning languages, meditation, and Arabic dance. Tell us about yourself. Hi there! I’m ..read more

WhereNext’s Head of Digital Marketing, Carolina Muñoz Bernal Introducing our Head of Digital Marketing, Carolina Muñoz Bernal. Carolina studied law at Colombia’s Externado University and had eight years experience in digital marketing through her work at creative agencies such as El Conserje, Productora Semana and Ogilvy & Mather. After starting out as a community manager and copywriter for political campaigns and NGOs, she has worked as a social media strategist for brands like Toyota, Coca-Cola and Alpina as well as consulting for Smirnoff, Philip Morris International and Roche. She was ..read more

Fernando Moreno, WhereNext Data Manager and Assistant Editor Introducing WhereNext’s Data Manager and Assistant Editor, Fernando Moreno. Fernando studied Multimedia Creation at Los Andes University in Bogotá, Color Grading and Creative Montage at Congo Film School, and Audio Production at the Fernando Sor Academy. His past work includes projects with NGOs including the International Organization for Migration and ForumSyd, and the European Union and USAID. He has also worked on video projects for a number of startups in Colombia. Fernando, like many of our team, is a passionate practitioner o ..read more

Discovering the culture of the Colombian Eastern Plains with Awake Travel and USAID - an example of low-volume, high-value community tourism in action When the outbreak of the COVID-19 pandemic caused tourism to come to a halt, industry leaders rapidly changed their pessimistic attitudes for more reflective and optimistic outlooks of the pandemic, presenting a unique opportunity to transform tourism and move towards a more inclusive and sustainable sector. After a decrease in carbon emissions and a return of wildlife to previously overcrowded attractions, a lot was said about the industry's c ..read more

Visiting these ancient Indigenous pictograms in San José del Guaviare is part of one of our tourism experiences with La Silla Vacía (photo: Chris Bell) WhereNext partnered with La Silla Vacía, a groundbreaking Colombian news website, to design and market a series of experiential travel experiences to off-the-beaten-track regions of Colombia.  The Client La Silla Vacía (“The Empty Chair”) was founded in 2009 by Colombian journalist Juanita León García. La Silla Vacía has provided a view into the inner workings of Colombia ever since and has become a must-read for anyone involved in the po ..read more

‘Express Your Nature’ - a sample of our artwork and branding for the Coastal Alabama Partership’s Mobile-Tensaw River Delta Regional Ecotourism Plan Our global creative agency worked with Beyond Green Travel to produce a complete marketing campaign for the Coastal Alabama Partnership in support of their Mobile-Tensaw River Delta Regional Ecotourism Plan.  The Client Relationship and Goal Beyond Green Travel contacted WhereNext to work on a marketing campaign and brand kit to help promote ecotourism in the Mobile-Tensaw River Delta of coastal Alabama as part of a project with the Coastal ..read more