A Conversation with Edwar Jaramillo, WhereNext’s creative director.   Edwar in front of WhereNext’s office in Bogotá’s Quinta Camacho neighborhood.   In an advertising career spanning over two decades, Edwar Jaramillo cut his teeth at several Madison Avenue firms, helping their clients sell beauty creams, credit cards, and even toilet seats. In 2022, he led a government-funded campaign called “Colombia, the Most Welcoming Place on Earth,” which helped to boost investment and tourism in the South American country. The work was inspired by research in which visitors to Colombia stated ..read more

  Let the bad go. Follow the good. A hallucinogenic mushroom trip in India.      Written by Gregg Bleakney Documenting Indian Bicycle Culture My month-long road trip to document Indian bike culture went to hell on the twenty-first day. It was late April in Rajasthan—the beginning of the desert state’s summer swelter. At 3 PM, the temperature hit 118 degrees. I bagged my camera and retreated to the living room sofa of my guesthouse in Bundi town. Beneath the ceiling fan’s drubbing of scorched air, I broke out into a sweat that drenched my quick dry outfit and soaked into th ..read more

  Helping Cartagena position itself as an international destination for nautical tourism    Cartragna’s principal dock, known as Muelle La Bodeguita, has become an important city symbol and source of tourism revenue. WhereNext produced a comprehensive report that details the challenges faced by the nautical tourism sector and provided solutions that can be implemented by Cartagena’s municipal government in the short and long term to increase the city’s maritime appeal.   Written by Manuel Rueda Dozens of small islands lined with palm trees and powdered sand beaches rise fr ..read more

WhereNext will design and implement a strategy that highlights and positions the program’s sustainable development initiatives focusing on inclusion, innovation, and competitiveness. Client: Swiss State Secretariat for Economic Affairs (SECO) COLOMBIA + COMPETITIVA Duration: 1 year Country: Colombia Colombia + Competitiva (C+C) is a joint initiative of the Swiss State Secretariat for Economic Affairs and the Colombian Government, with Swisscontact — the Swiss Foundation for Technical Cooperation — acting as the local facilitator. The program promotes green and inclusive growth through public ..read more

WhereNext se hace cargo de evaluar, diseñar e implementar una estrategia para posicionar las labores del programa en la promoción del desarrollo sostenible con un enfoque de inclusión, innovación y competitividad. Cliente:  Secretaría de Estado para Asuntos Económicos Suiza (SECO) COLOMBIA + COMPETITIVA Duración: 1 año País: Colombia C+C es una iniciativa conjunta de la Secretaría de Estado para Asuntos Económicos suiza (SECO) y el Gobierno de Colombia, cuyo facilitador local es la Fundación Suiza de Cooperación para el Desarrollo Técnico – SWISSCONTACT. El objetivo del programa es promo ..read more

Meet our Community Manager Sofia's passion for communication, social media, travel, culture, and food fuels her creativity, enabling her to craft captivating campaigns for our clients. Additionally, she shares an unbreakable bond with her family and friends, while also being an animal and film enthusiast, which collectively adds to her instantly likable personality. Tell us about yourself I’m a 22 year old book, animal and film lover. I am a being born from a land of creativity, chaos and language called Bogotá. People call me Sofía or Sofí. I like anything related to communications, social me ..read more

WhereNext offers its expertise as a sustainable tourism consulting agency for nautical tourism development at Bodeguita Pier, Cartagena's Inner Bay. Client: CORPORACIÓN TURISMO CARTAGENA DE INDIAS Duration: 2023 - August - November Region: Cartagena, Bolívar Country: Colombia WhereNext, an integrated creative agency specializing in storytelling, audiovisual production, and sustainable tourism consulting, is pleased to announce its support for economic and sustainable tourism development organization Corpoturismo's Tourism Development Plan for the Nautical Segment in the Inner Bay - Bodeguita ..read more

Bogotá, 28 de septiembre de 2023 La serie documental ‘Finding Encanto’ ha sido galardonada con un Delfín en la decimocuarta edición de los Cannes Corporate Media & TV Awards. Tras un proceso de selección que tuvo en cuenta a más de 900 producciones de 45 países, ‘Finding Encanto’ recibió un Delfín en la categoría Films de turismo - Países. La ceremonia de premiación se llevó a cabo el día de hoy en la ciudad de Cannes, Francia.  Esta serie fue posible gracias al Ministerio de Comercio, Industria y Turismo, a ProColombia y al Havas Group Colombia. Nos sentimos muy honrados de haber si ..read more

See our work at the Paying for the Paris Agreement Hub. WhereNext brings its storytelling prowess to collaborate with the World Resources Institute (WRI) in producing a series of educational videos that demystify the crucial public policies required to finance climate action. Across the globe, governments increasingly recognize the urgency of addressing climate change as a shared global challenge. Consequently, most governments have made concrete climate commitments, demanding substantial investments for their realization. Yet, many key stakeholders remain unaware of the array of strategies a ..read more

WhereNext collaborates with director Eric Micotto to film an episode of car maker Infiniti’s 'The Makers' YouTube series in Mexico City. WhereNext provided logistics and a field production team in support of a two-day video shoot that featured Japanese cars with the mesmerizing architecture, history, and culture of Mexico City. The result: a standout episode for a globally recognized YouTube series. Join us while filming in Mexico City. The Mission and Challenge Wherenext and creative partner Erick Micotto mission was to artfully portray Mexico City's traditional, ancestral, and modern elegan ..read more