Listen up, fellow creatives! It's time to talk about the rise of AI in design. Yup, that's right - the robots are coming for our jobs... or are they? Let's take a closer look at the benefits and challenges of AI in design and see if we can't separate fact from fiction.    Benefits of AI in Design Increased efficiency: With AI-powered tools automating boring, repetitive tasks like resizing images and generating mockups, designers can spend more time on the fun stuff - like coming up with punny ad copy and sourcing that perfect cat photo. Enhanced creativity: AI-powered tools can hel ..read more

Things are getting weird on the internet again... A single JPEG that can be found online has been sold for $69 million dollars. How? Why? Who bought it? Again, why? Well, it was an NFT. Let us tell you more about it. If you’re into tech news, you’ve probably come across the exciting and deeply confusing world of NFTs, a new form of art (?) that’s been making headlines for the exorbitant amounts of money that it’s making, But, like… what is it? via GIPHY NFT stands for Non-fungible token, which means absolutely nothing to the average Jane and Joe, but to digital artists and entrepreneurs, it m ..read more

Marketers and advertisers are always looking to be ahead of the game and in constant search of the next big trend, but sometimes, we just have to look back to find exactly what we need.  Nostalgia Marketing is a type of emotional advertising that relies on the warm, fuzzy feeling we get when reliving our happiest memories. According to research from the University of Southampton, nostalgia “serves a positive function, improving mood and possibly mental health.” It’s also very effective when you want to captivate customers.  Nostalgia “serves a positive function, improving mood and ..read more

No one was ready for the life-changing chain of events that took our planet by storm during 2020, but we’re willing to bet that marketers were quicker to adapt to the new normal than most. Even before life as we knew it transformed overnight, marketers already lived on the “OK, this is how thighs are, what do we do now?” mindset, especially those who focus on the digital world.  We’re used to things changing fast and we’re always looking to learn skills that will help us thrive in new conditions. That’s why you’re here, isn’t it? So, even though we’re still not sure what 2021 has in stor ..read more

Here in the land of e-commerce, we find ourselves overwhelmed with choosing the “right” app or platform for our online store. Well, we’ve got news for you, it’s not that one platform is necessarily better than the others, it's more about which one is the right fit for your business, your demographic and most importantly your industry. We’ve narrowed down the pros and cons for Shopify and Woocommerce to give you, the client, a better understanding of what you’re getting into when choosing one or the other for your cannabis, hemp, cbd or cbg brand. We’re experts on both, so it really depends wha ..read more

  .GIF Cred: The Stalker Creatives  Last weekend, we visited and tried every and any product we could get our hands on at the USA CBD Expo which was held at the Miami Beach Convention Center. Btw, the event was an absolute success! It was a candy store/playground for us kids trapped in adult bodies. Energy drinks, protein bars and even CBD infused coffee opened our eyes to this growing market and ..read more

   DYK, Pinterest is the second most popular Social Media platform for influencing Buyers with 200 Million monthly users? The good thing is its not as saturated as other outlets such as Facebook, LinkedIn, Instagram, etc. Half of all US Millennials use Pinterest and almost half of New Users are Men which balances its actual primary audience of 68% Women. Pinterest is well recognize as the go to site for inspiration not only for the Creative & Craf ..read more

What's the reasoning behind the “10k Swipe Up” feature from Instagram?  (if you didn’t know, Instagram only allows accounts with a 10k+ following to use the Swipe Up feature).  Let us explain: So Instagram launches this incredible feature (that could benefit businesses world wide) where accounts can include links within their Stories to send followers directly to their website. The catch? The 10k follower mark.  Why the 10k mark Instagram? As a Digital and Social Media Agency, we have over 10 years experience in growing accounts on the platform and know that it takes time, consistency and grea ..read more