So you’re about to create your first branded video and embark on your video marketing journey, hoping to make your business’s message resonate with audiences. But there’s one major decision you need to take first. Is your company video going to be a live-action production or an animated one? To help you make your decision, we’ve compared animated and live-action video styles. We’ll break down the pros and cons of each and show you when to use them to convey your message more effectively. Table of Content Live-Action Videos Pros of Live Action VideosAdd a human touch Show how produ ..read more

Hey there! If you’re reading this blog, it’s safe to assume that you’re looking for the perfect video production company to develop your own explainer video. However, with a myriad of extremely talented video production agencies out there, all with their own unique services and experience, picking the right fit can be daunting. Furthermore, as a busy marketer you don’t want to be exhausting all your time on just finalizing an explainer video production company to work with, right? Well, that’s why I’ve created this curated list of the 11 best explainer video production companies to h ..read more

You’ve toiled day and night, perfecting every frame of your company’s explainer video until you have a visually engaging 90-second masterpiece in your hands. An explainer video that you know your target audience won’t be able to take their eyes off, boosting brand awareness, converting prospects to customers, and growing your brand into a global force. But, how do you effectively promote your explainer video so that it gets the attention and outcome it deserves?  You need to push your explainer video to the right audiences, promote it to the right groups and help it gain traction in t ..read more

I’m going to start this article with a fact you’re most likely aware of. The attention span of human beings currently stands at 8 seconds, lesser than that of a goldfish. With videos becoming increasingly popular in marketing strategies, there are two major challenges that every business faces. You not only need to try and retain your viewer’s video attention span, but also effectively prompt them to take a desired action by the end of the video. Brands from all over the world use different types of videos to engage with their audiences better. But there’s one type of video content that ..read more

When it comes to video marketing, you are generally showered with a plethora of options that you could use to post advertisements for your business. With visual content consumption at an all-time high, platforms like Instagram are stepping up to cater to this audience. There are currently more than 2 million advertisers on the platform. 60% of users say they discovered new products on Instagram, and there has been an 80% increase in time spent watching videos on Instagram. Huge numbers right? With the increase of usage of video content, Instagram has been constantly evolving and comin ..read more

You already know that making an effective explainer video is not a one-step process. While every stage is equally important for a good explainer video’s conception, the best explainer videos all have one thing in common – A great video concept! The fact remains that whether you’re a small-time startup or a multinational video production company, you cannot start making an explainer video without a solid explainer video concept.  You could have the best camera crew, an expert animator or the best music. But if you don’t have a concept that kills, none of it matters. Why? Because a good vi ..read more

While they say a picture is worth a thousand words, you could say a video is worth a thousand pictures. Keeping this fact in mind, plenty of brands and companies have made Instagram video marketing an active part of their marketing campaign. So why stay outdated? Let’s ride with the times. If you’ve come here to read this blog, you’re probably someone who’s new to Instagram wanting to explore its features and figure out how it works. Or maybe you’re somewhat familiar with the app and looking to optimize your posting process. Whatever the case, I’m your friend and I assure you tha ..read more

You’ve got a product that’s brilliant and versatile – a solution your customers will love as soon as they start using it. Maybe you want to show your prospects just how efficient and user-friendly it is. Or you’re trying to help existing users get the best out of the product. Whatever the case, you’ve decided that a product walkthrough is required. Which is why you’re creating a product demo video. But you don’t want to create a demo video that’s slow, boring and academic. You want to create a demonstration that’s engaging and eye-opening. You need the perfect mix of music, animati ..read more

Explainer videos are one of the most effective forms of video marketing for brands. They let you communicate your product or service and its benefits in a short and engaging way.  And in a world where marketing strategies are taken over by video, explainer videos are a necessity. With the vast scope that explainer videos offer, it can become hectic coming up with a concept or idea for your own product or service. Trust me, I’ve been there too. That’s why I’ve taken the time to help you out and create this curated list of the 15 Best Explainer Videos. And it’s not just a hi-bye look at ..read more

Your brand new product is ready for the world and you’re looking to create the perfect explainer video it deserves. Now, you probably already know that a successful explainer video starts with a great explainer video script. Whether you’re making your own video or hiring a video production agency to do so, having a clear understanding of the scriptwriting process is a must. But as easy as it sounds, writing an explainer video script can be challenging. As luck would have it, I’ve created this step-by-step guide to elaborate on how to write a killer explainer video script for your busi ..read more