There’s more to the life of your ecommerce product shots than a one-time use for store listings. Your product photos are a valuable digital asset you can repurpose and enhance in many different ways. We recommend starting with background removal so you have a high-quality product cutout you can use. Generally, we remove the background using clipping paths or image masking: Clipping path: Used for a wide range of items with straight or smooth edges, like clothing, furniture, food, and household goods. Multi-clipping path: A more advanced technique for groups of products, items with holes li ..read more

Shooting photos and uploading them to your website is pretty straightforward. But taking your product photos to the next level is what’s going to help you stand out and drive more sales. In this article we’re going to give you ideas on how to edit your product shots so they’re optimized to produce the most sales. 1. Get rid of distractions and imperfections Effective product photos make it quick and easy for shoppers to see what you’re selling. Too many distractions take away from the product itself. Distractions can take many forms: maybe you have too many props, there might be background noi ..read more

Taking great pictures of clothing isn’t easy. Apparel on hangers looks lifeless, it can be difficult to style flat lay photos, and models are expensive. That’s where ghost mannequin product photos come into play. They create depth and visual appeal while eliminating the need to hire models. Not every apparel shot will work to create ghost mannequin photos, but with our tips, you can learn how to create seamless ones that catch consumers’ eyes for all the right reasons. [cta text="Let us look after your ghost mannequins, starting at just 99¢ per image" button="Learn more" link="https://pathedit ..read more

Changing the colors of items, products, and backgrounds is a great way to enhance your product photos. And sometimes it’s even necessary. You might need to perform a color change because you didn’t have the right variant available at the shoot. Or you might be going for a theme on social media, and a color change will help old assets fit your new visual aesthetic. These are just a couple of instances. We rounded up a bunch of other ways to use and scenarios in which color change edits may be appropriate. [cta text="Get completely natural color changes, done by pro designers for 99¢ per image ..read more

As an ecommerce marketer, you may never have thought twice about how a basic shadow photo editing technique can benefit your product photography in various ways. If an image looks bland and monotonous, post-production can always elevate the final result. But shadows can be effective at making your product pop and appear more appealing. Let’s step out of the dark and into the light and see a few ways you can use shadow edits to elevate your product images and drive more sales. [cta text="Step into the light and let us create shadows for you from 25¢ per image" button="Learn more" link="https ..read more

The Photoshop face swap is an image-editing technique that allows you to take the face of one person and put it onto another person’s body using Photoshop. The Photoshop face swap technique is especially useful for ecommerce brands that want to make the most of their product photography investments. There are many reasons you’d want to change a face in Photoshop, including: Adding variety to the models featured in your product photos (remember, consumers like to see people who look like them) Using a shot where everything but the model’s face was in the right position Making an unhappy o ..read more

Understanding the difference between the digital image file types and when to use them is essential in product photography. In this article, we’ll explore the most common file types and discover the impact they can make on your photos and overall project. The basics of digital image file formats It’s important to understand the basic image file formats for your product photos because different uses have different needs. Ecommerce channels have different standards and requirements, and some file formats are better than others when it comes to user experience and website performance. Here’s an o ..read more

Clipping paths are one of the most popular ways to prepare your product photos for white backgrounds and other digital uses. Not sure which other photo editing tricks can bring the needed drama and extra definition to your product images? Let’s explore your options with before / after examples so you can learn to spot the needed photo editing technique. 1. Background removal via image masking While clipping paths are ideal for removing backgrounds from items with straightforward edges, not every job is clean. In some cases, we have hair, fur, grass, and other fine details that don’t lend thems ..read more

Photoshop shortcuts are a great way to speed up your editing process when finalizing product images. But there are so many available, it’s impossible to remember them all—especially if photo editing isn’t a core function of your job. That’s why we created a handy guide to all the Photoshop shortcuts you need to know to execute pixel perfect product photo edits—along with a downloadable cheat sheet to pin to your desktop or print out for reference. A note on Mac vs. PC Key command shortcuts are usually a little different between Mac and PC (Windows) as each system has a slightly different keybo ..read more

In the early stages of your ecommerce business, you’re often hands-on with everything—marketing, customer service, even photo editing. But knowing how to delegate and outsource tasks is critical to sustainably growing your business. Outsourcing doesn’t need to be some forbidden word. Many of the most successful entrepreneurs outsource to help them focus on what they do best. In this article, we’re going to cover everything you need to know about how to outsource your ecommerce business tasks and which areas are best to hand off to a qualified third-party professional. What is ecommerce outsour ..read more