Sports photography is more than being at the right place and time. It’s a specialized genre, and mastering it requires precision, skill, and an artistic eye. If you want to improve your professional sports photography skills, this post has some expert tips ready for you—from fundamentals that will help you get that shot technically correct to soft skills that’ll let you connect with athletes to get that hero shot. Choose the kit right for you If there’s one photography niche where your kit matters, it’s sports. For a sharp shot of a football player in a poorly lit stadium, you’ll want a camera ..read more

The goal to automate photo editing is great, but there are some things technology just can’t replace. One of those? A human touch. Many times automation mitigates human error. But there are contexts where tech makes its own flaws. [form name="get-tips" text="Receive free ecommerce & product photography tips" ] This is the case when it comes to automated photo editing. Your photos are what your audience has to get an impression of your product, subject, brand, or whatever else you’re representing. If it’s a poor image, they’re going to think the brand is of the same quality. And that’s not ..read more

When working with photography, images go through all sorts of post-processing stages. Sometimes you convert the file type, especially when converting photos to illustrations and vice versa. Each file type has its own unique properties and uses. So when you’re dealing with raster graphics, it’s important to use the right photo editing software. Photoshop isn’t necessarily your go-to in this scenario. Below, learn what a raster graphic file is and check out a top raster graphics software list with the best programs to consider for your needs. What is a raster graphic file? A raster g ..read more

Product photography can be a hefty investment. It’s always good practice to look for ways to maximize this investment. One idea? Repurposing product photos for other uses. So how do you do that? Transparent background images. When you put products on a transparent background, you can use them across the web in a variety of contexts and channels. This Photoshop tutorial will show you how to create a transparent background in Photoshop for your product shots. Scroll down below the video for written tutorial. How to make a transparent background in Photoshop Remove the background Refine the ma ..read more

Path would be nothing without our people. To recognize our team’s unrelenting dedication to honing their craft and providing quality service to customers like you, we decided to host our first Talent Hunt at the end of 2023. We let everyone get in on the fun—our in-house folks, temp workers, and even our subcontracting team—to see who can make the best, the fastest, and the most accurate photo edits. And not only that, but how the rest of our organization can learn from them. It’s just another way we’ve found to continuously innovate and push ourselves to always do better. The contest The Tale ..read more

Creating product photos for ecommerce can become repetitive, especially when you need to fit stringent marketplace guidelines, such as Amazon. But if you have some creative freedom, why not add something special to make your shots stand out? Smoke and fog fog in photography can add dramatic and moody effects, bringing intrigue to product shots for things like jewelry, kitchenware, food, electronics, and footwear. You can even use fog and smoke to bring an atmospheric edge to shots of models advertising clothing, makeup, or anything else. Harnessing these elements may seem challenging at first ..read more

Ghost mannequins create a great effect when you want to show off both the front and interior of a garment—as if the clothing were placed on an invisible mannequin. By following the steps below and employing a little artistic skill, you can learn how to create your own invisible mannequin in Photoshop. This particular ghost mannequin application also allows you to set your image on any color background. How to create a ghost mannequin in Photoshop: the step-by-step tutorial For this ghost mannequin tutorial, we’ll use the following photos for our garment front and interior, and show you how to ..read more

Search engine optimization (SEO) is a complex beast: Google and other search platforms constantly roll out algorithm updates, so brands need to actively optimize their sites or risk falling behind. For ecommerce brands wanting to stand out in crowded product searches, an opportunity lies in focusing on visual search optimization. As image searches gain momentum, shoppers are looking beyond keywords to find products. Let’s take a look at how you can optimize your content for visual search and get your products in front of customers. What is visual search optimization? Visual search optimizatio ..read more

Wrinkled fabric can ruin a good product photo. While it’s always a good idea to iron or steam clothing and fabrics before your photo shoot, you’ll often still notice some unseemly wrinkles when you go to edit your photos. Luckily, there are a variety of retouching techniques you can use in Photoshop to smooth those wrinkles in your fabric and clothing photos. The process of smoothing wrinkles on fabric and clothing in Photoshop requires subtlety and skill to prevent your final photo from looking flat and overtouched. Therefore, you should always retouch wrinkles by hand rather than relying on ..read more

Every business uses some form of technology. And, believe it or not, more businesses use artificial intelligence (AI) than you probably realize. Many even use it in their photo editing processes, especially when it comes to tedious tasks like background removal. However, some things are best left to humans. So, we were curious, are AI background removal tools all they’re cracked up to be? Or do we still need human finesse and creativity in this part of the photo editing process? Let’s see how background removal by hand vs. AI background removal compare. Background removal by hand vs. AI backgr ..read more