Creating product photos for ecommerce can become repetitive, especially when you need to fit stringent marketplace guidelines, such as Amazon. But if you have some creative freedom, why not add something special to make your shots stand out? Smoke and fog fog in photography can add dramatic and moody effects, bringing intrigue to product shots for things like jewelry, kitchenware, food, electronics, and footwear. You can even use fog and smoke to bring an atmospheric edge to shots of models advertising clothing, makeup, or anything else. Harnessing these elements may seem challenging at first ..read more

Ghost mannequins create a great effect when you want to show off both the front and interior of a garment—as if the clothing were placed on an invisible mannequin. By following the steps below and employing a little artistic skill, you can learn how to create your own invisible mannequin in Photoshop. This particular ghost mannequin application also allows you to set your image on any color background. How to create a ghost mannequin in Photoshop: the step-by-step tutorial For this ghost mannequin tutorial, we’ll use the following photos for our garment front and interior, and show you how to ..read more

Search engine optimization (SEO) is a complex beast: Google and other search platforms constantly roll out algorithm updates, so brands need to actively optimize their sites or risk falling behind. For ecommerce brands wanting to stand out in crowded product searches, an opportunity lies in focusing on visual search optimization. As image searches gain momentum, shoppers are looking beyond keywords to find products. Let’s take a look at how you can optimize your content for visual search and get your products in front of customers. What is visual search optimization? Visual search optimizatio ..read more

Wrinkled fabric can ruin a good product photo. While it’s always a good idea to iron or steam clothing and fabrics before your photo shoot, you’ll often still notice some unseemly wrinkles when you go to edit your photos. Luckily, there are a variety of retouching techniques you can use in Photoshop to smooth those wrinkles in your fabric and clothing photos. The process of smoothing wrinkles on fabric and clothing in Photoshop requires subtlety and skill to prevent your final photo from looking flat and overtouched. Therefore, you should always retouch wrinkles by hand rather than relying on ..read more

Every business uses some form of technology. And, believe it or not, more businesses use artificial intelligence (AI) than you probably realize. Many even use it in their photo editing processes, especially when it comes to tedious tasks like background removal. However, some things are best left to humans. So, we were curious, are AI background removal tools all they’re cracked up to be? Or do we still need human finesse and creativity in this part of the photo editing process? Let’s see how background removal by hand vs. AI background removal compare. Background removal by hand vs. AI backgr ..read more

A beautiful shot of a vibrant lipstick swatch or a close-up of an eyeshadow palette can entice shoppers to buy. But photographing makeup products comes with unique challenges. Unlike apparel, the products are small. Their shine, shimmer, and color saturation might translate poorly from in-person to on-screen. That’s where photo editing comes in. With some simple tweaks, you can enhance makeup product photos to showcase each item at its digital best. Whether you’re shooting products yourself or working with a photographer, we’ll walk through some editing techniques to make colors pop, fix refle ..read more

You’ve invested in product photos for your clothing line, so how do you edit them to make sure they drive sales? You don’t want what would be simple fixes to hurt your bottom line. Maybe it’s dull garment colors on the screen, even though the clothing looked great during the shoot. Or perhaps you’ve noticed a bunch of fabric wrinkles you didn’t see before. With the right approach to photo editing, you can enhance your apparel shots to look their best. Whether you edit the images yourself or outsource them to professional editors, we’ll show you what to look for so your clothing shots are ecomm ..read more

Realistic shadows around objects make product photographs look professional and believable. However, you may not have the ability to create photographs in the right settings, or with the correct lighting to achieve the shadows you need. With patience and finesse, you can add natural-looking drop shadows in Photoshop to your product photos. This photo editing process takes time, skill, and an understanding of how shadows work. To learn how to add a shadow in Photoshop to your product photos, watch the video below—and then scroll down to follow along via written tutorial. How shadows work Befor ..read more

While working for yourself comes with countless perks, there's one major downside: You're responsible for withholding and paying your own taxes. Preparing and filing freelance tax can be complicated for self-employed photographers. To help you navigate this process, we’ve compiled a tax guide for photographers to get you started. [form name="get-tips" text="Receive free ecommerce & product photography tips" ] How to file taxes as a freelance photographer Start with small business recordkeeping Before moving forward, set yourself up for success by keeping good records of everything — and w ..read more

When it comes to your ecommerce store or marketplace, you know you need great-looking product photos. And your customers will expect to see them when they shop online. But outsourcing photo editing services can be tricky since you may not always know what type of editing will be best for your products. In this guide, we’ll show you how to combine multiple photo editing services in one order. Not only will this give you ideas on how to enhance your product photos in post-production, but also help you save time and money by helping plan ahead which combination of photo editing services to order ..read more