With all of the uncertainty that COVID-19 has brought us, it is now, more than ever, important to find ways to stay ahead of your competition. Despite 2020 being tumultuous for most of us, online businesses have continuously been booming. This means there’s more competition today than ever in our digital landscape—and it’s also fiercer than ever before. Additionally, researchers found that we can no longer rely on shallow demographic characteristics to predict consumer behaviour. This means it’s time for you to dig deeper and put in more effort to understand your customers and the market you’r ..read more

The Covid-19 pandemic has shown that consumers are more conscious about how they spend their money. Though many businesses suffered, those with high brand trust actually did well. Just look at Amazon, at a time when consumers opted to save more rather than spend online, the giant e-commerce company reported increased revenues, profits, and brand value. In complete contrast, Africa’s two biggest e-commerce companies Jumia and Konga reported losses. Amazon is the most valuable brand on Brand Z 100 top companies with the highest consumer trust. They built this trust after collecting years of data ..read more

Why are so little entrepreneurs conducting market research for startups before spending a lot of money on different ideas? A vast amount of startups fail in the first year due to not conducting any market research before they invest a lot of money in their idea and business. Commonly known as The ResearchGeek, my aim is to make market research for startups, businesses and also marketers easy to understand. Translating the market research geek-speak into easy to understand nerd free takeaways. This article is going to help you create a winning research formula for your business and answers the ..read more

In most things in life, you can’t flourish without taking a few risks.  Advertising is no exception.  A well-done ad campaign can lead a business to great success; a bad one can alienate customers and put the enterprise on the road to ruin.  Whether you are wanting to make the right decision fast or to create a rich data driven content strategy. The reputation of your brand on the line, it’s important to get your message right the first time, and that’s where advertising testing comes in. So what is ad testing?  Simply put, it’s the process of trialing an advertisement with ..read more

Market research versus user research is often not talked about, because to the naked eye, it doesn’t fit into our work streams as market researchers. On personal reflection I haven’t actually talked too much about user research in my ResearchGeek blog until now.   User research is a key element of the UX armoury to understand how individuals act and use product features.   Lets not forget something, user and customer experience are very different things.   User research allows you to dig quicker and deeper into user needs and problems. It gives us a valuable perspective from con ..read more

Companies and individuals need tools such as Glow to cope with increasing pressure to be fast. Whilst being fast can be beneficial for many, they still need to make the correct and right decisions. Every business has different stages of change and in the climate we are currently living in, its even more important to have tools at our disposal that enables everyone to make decisions quickly and effectively. This is why companies need to have the tools to make their own decision whilst still staying in touch with consumers and their own customer base. To help shape the industry which is moving m ..read more

There are so many different types of market research so even for a market researcher like myself it can be tricky to know which to use and when. With different types of market research available, you could argue that we now have too much data but I hope this article shares some of the differences between each type of market research and help you identify which is right for you. I am going to outline the different types, their purpose in market research and also when to use them. Before you even start thinking about the type of market research you want to conduct, you firstly need to think abou ..read more

The Net Promoter Score is one of many different metrics for measuring customer satisfaction and loyalty. The metric doesn’t just measure how satisfied a customer is with a company, it’s designed to gauge their willingness to recommend it to others. Even with technology advancements, the NPS question is still real and you can find out in my latest article whether those advancements are good or bad “Is The Market Research Industry Like Choosing Between McDonald’s & Harrods?” If you are looking to run a really quick survey which might include the NPS question, you can find some tips here from ..read more

A content strategy and creation can be one of those items on a list of many other things you have to think about as a business. Sometimes, content and marketing can lose focus and get dropped down the list of other important things. In this article I’m going to be discussing my own content strategy in the market research industry and how I have developed my researchgeek blog into a powerful tool that enables me to be myself and gain influence There is so much content being created in a day, its actually mind-blowing. I try to create 1 piece of valuable content each week like my latest which di ..read more

CLICK HERE TO LISTEN TO HOW YOU MONETIZE YOUR PERSONAL DATA USING UBDI. A PODCAST INCLUDING CO-FOUNDERS OF THE COMPANY! Can you remember the Cambridge Analytica Facebook scandal that highlighted millions of Britons who had their personal data sold on, and there are plenty of other examples where this has happened as well. Think about your mobile phone or any device that you have like a Fitbit for example, it knows who you are, when you wake up, which route you take in the morning and all sorts. I have a normal routine in the morning where I go to the normal coffee shop for an extra hot capp ..read more