Gina Rubel, CEO & General Counsel of Furia Rubel, spoke with Delaware Valley University Assistant Professor Marion Callahan and her public relations students about PR as a career path and important tips for successful interactions with the media. Rubel’s book Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses is taught in Callahan’s course. The discussion highlights some of the key lessons Rubel has learned over her career as a PR strategist. The post Gina Furia Rubel Talks Everyday PR at Delaware Valley University [Gina Rubel Featured in Podcast Inter ..read more

In the bustling realm of marketing and public relations, the ability to assent to every request can seem like the golden standard for success. However, this relentless “yes” mantra isn’t always sustainable or strategic. The post “No” is a One-Word Sentence: How and When to Use It Effectively appeared first on Furia Rubel Communications, Inc ..read more

In an age where digital footprints are as extensive as physical ones, consumer data privacy has become a hot-button issue garnering attention from legislators nationwide and leaders around the globe. New Jersey is the latest state to step into the arena with the enactment of its own comprehensive Consumer Data Privacy Law. The post What You Need to Know about New Jersey’s New Consumer Data Privacy Law appeared first on Furia Rubel Communications, Inc ..read more

Whether you’re creating content on behalf of a company or advancing your individual brand as a thought leader, podcasting can be an effective way to reach the audience you need to meet your business goals. In 2023, the number of podcast listeners reached 464.7 million, and all signs point to this format remaining a major source of information, inspiration, and entertainment to millions of people for the foreseeable future. The post Using Podcast Stats to Reach Your Desired Audience appeared first on Furia Rubel Communications, Inc ..read more

This comprehensive checklist is a vital guide for navigating the unexpected challenges that arise when managing a company after the sudden loss of its founder. The post Checklist for Dealing with the Death of a Company Founder appeared first on Furia Rubel Communications, Inc ..read more

Budget planning is a critical process that shapes the financial trajectory and success of any organization. For small, medium, and large law firms alike, the budgeting process serves as a critical tool for planning, allocating, and controlling the financial resources of the firm and its various departments. The post Budgeting Beyond Numbers for 2024: Building the Business Case for Your Law Firm’s Marketing Budget appeared first on Furia Rubel Communications, Inc ..read more

In today's hurried, interconnected world, crises can strike businesses and organizations at any time. Whether it's a product recall, a social media backlash, a natural disaster, or a financial setback, a wide range of delicate issues can arise on any given day. And being prepared to handle a crisis is essential if businesses or organizations are to maintain the trust, reputation, and credibility they have worked so hard to build. The post A Blueprint for Effective Crisis Management: Crisis Communications Plan Example appeared first on Furia Rubel Communications, Inc ..read more

Law firms and small businesses rely on positive coverage to tell their stories, share expert opinions, and bolster their reputation as industry leaders. From traditional media and online news outlets to digital platforms and podcasts, articles and interviews build trust with prospective clients, enhance your firm's credibility, and help showcase your law firm’s success. It is imperative to understand how to navigate today’s media as an in-house law firm PR pro. The post How to Navigate Today’s Media as an In-House Law Firm PR Pro appeared first on Furia Rubel Communications, Inc ..read more

The ability to strategically allocate finances and resources to marketing efforts has become an indispensable skill for legal marketing professionals in law firms seeking to thrive in a competitive environment. With clients' needs evolving and the digital landscape continuously reshaping how legal services are sought, crafting an effective marketing budget is not simply a financial exercise; it must be a strategic imperative. The post Mastering Your 2024 Law Firm Marketing Budget: A 7-Step Guide appeared first on Furia Rubel Communications, Inc ..read more

Human nature is such that planning ahead, and in particular, planning for an unpleasant event, does not end up on the top of most people’s to-do lists. However, crisis planning can preserve reputation and revenue. Here's what to consider. The post Should You Hire a Crisis Communications Agency, or Go It Alone? appeared first on Furia Rubel Communications, Inc ..read more