In the wake of UnitedHealthcare CEO Brian Thompson’s murder, commercial insurers are advised to “shore up their customer service, refine their claims processes and restore public confidence.” The post Social Media Fury Targeting Insurers Should Spark Strategic Changes, Experts Say [Published in P&C Specialist] appeared first on Furia Rubel Communications, Inc ..read more

An incident response plan (IRP) is key to defending a law firm against cybercrime. IRPs are tailored to the specific needs of an organization, identifying potential threats and cataloging assets that could be targets. The post Reputation Management: Protecting law firm data and reputation: A guide to cybercrime mitigation, Part III [Published in Business of Law DIGEST] appeared first on Furia Rubel Communications, Inc ..read more

In recent years, the landscape for law firm leaders has dramatically changed, with increasing pressure to comment on political, social, and technological issues. The post Navigating the New Reality: A Strategic Guide for Law Firm Leaders to Handle Political and Social Issues appeared first on Furia Rubel Communications, Inc ..read more

As 2025 approaches, Chief Marketing Officers (CMOs) and leaders are witnessing a significant evolution in SEO strategies due to the transformative power of AI. The post Changing SEO Strategies for 2025: How AI is Shaping the Future of Search appeared first on Furia Rubel Communications, Inc ..read more

Cybercrime is on the rise, with law firms and clients facing unprecedented attacks on sensitive and confidential information. The post Crisis Communications: Protecting law firm data and reputation: A guide to cybercrime mitigation [Published in Business of Law DIGEST] appeared first on Furia Rubel Communications, Inc ..read more

In today's rapidly evolving technological landscape, Artificial Intelligence (AI) is no longer a distant concept but an integral part of our daily lives. But what does this mean for corporate business owners? How can AI, particularly in the form of generative AI, be utilized to drive business success? And what exactly is prompt engineering? The post Harnessing the Power of Gen AI in Business: Understanding Prompt Engineering appeared first on Furia Rubel Communications, Inc ..read more

While certain elements make marketing within the legal industry unique, such as the Rules of Professional Conduct and various state ethics guidance, law firms have quite a bit to learn from their counterparts in the B2B marketing space. The post Seeking market impact? Avoid the Pitfalls of Legal Exceptionalism appeared first on Furia Rubel Communications, Inc ..read more

In today's competitive legal market, delivering exceptional legal services and serving as a strategic business partner to in-house counsel is no longer considered a differentiator by clients, but table stakes. The post 5 Strategies Successful Law Firms Employ to Increase Market Share appeared first on Furia Rubel Communications, Inc ..read more

In order to implement generative AI effectively, law firms must have organizational agility, and a willingness to embrace the cultural shifts that come with new technology and processes. Furia Rubel CEO and general counsel Gina Rubel recently published an article highlighting the importance of embracing innovation in order to maintain a competitive advantage. The post Crisis Communications: Implementing generative AI: The culture shift – Part II [Published in Business of Law Digest] appeared first on Furia Rubel Communications, Inc ..read more

Gina Rubel, CEO & General Counsel of Furia Rubel, spoke with Delaware Valley University Assistant Professor Marion Callahan and her public relations students about PR as a career path and important tips for successful interactions with the media. Rubel’s book Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses is taught in Callahan’s course. The discussion highlights some of the key lessons Rubel has learned over her career as a PR strategist. The post Gina Furia Rubel Talks Everyday PR at Delaware Valley University [Gina Rubel Featured in Podcast Inter ..read more