In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event. Day one began with a powerful 6-mile hike to a vortex, a high ..read more

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale. Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively? Sometimes, the solution s ..read more

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategie ..read more

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa. In this episo ..read more

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry.    I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience.  Together, we explore the evolving landsc ..read more

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.    As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers.    In today’s episode, I’m sharing a full debrief from the ev ..read more

We know the bread and butter of the spa industry are great before + after photos.   So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.   Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.   In this episode, we discuss:  A full explanation of PDO AfterGlo™  The science + benefits it bri ..read more

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3.    That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership.    I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo.    If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager.    However…   ..read more

Are you ready for another source of revenue stream for your spa in 2024?    We live in a world that prioritizes ease and convenience.   The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.    Put on your headphones because today we’re covering all things to know about ecommerce in 2024.    Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenu ..read more

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year.    Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.   For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device.    If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her sc ..read more