Reading Time: 3 minutes It is the month of April. As the Northern Hemisphere ushers in Spring as nature awakes to new life , the Southern Hemisphere is bathed in the vibrant colors of Autumn . However, this year, the two different hemispheres of the globe were united by one similarity—hundreds of Marketers and Product Managers eagerly tapping their fingers in excitement with a broad grin. ‘Tis the season of MoEngage NEXT, after all! In the H1 edition of MoEngage NEXT 2024, MoEngage’s CEO, Raviteja Dodda, and CPO, Nalin Goel, unveiled new and powerful capabilities of MoEngage. Capabilities that ..read more

Reading Time: 7 minutes Imagine this: you’re scrolling through your favorite streaming platform, looking for something new to watch. Suddenly, a recommendation pops up that feels like it was made just for you. It’s as if the platform knows your taste in movies and TV shows better than you do.  That’s the power of personalization. In the exciting world of media and entertainment, connecting with your audience is the key to success. It’s about more than just marketing — it’s about creating an experience that resonates with customers and keeps them coming back for more.  Personalized ma ..read more

Reading Time: 10 minutes Consumers who purchase from Quick Service Restaurants (QSRs) don’t just want brands to address them by name, they want personally curated experiences that save them time and make it convenient for them to order meals from any location they want and at any time. But how can enterprise-level food and beverage companies deliver the depth of personalization needed to drive such engagement at scale? Marketing automation is a powerful tool that empowers QSRs to provide millions of customers with unique, tailored experiences that create deep, long-lasting relationships. Throu ..read more

Reading Time: 3 minutes As a seasoned QA professional, Prashant Hegde has had an eventful and inspiring journey. Throughout the past year, he has made significant strides in the field of software testing, leaving a lasting impact on the industry. This blog summarizes Prashant’s impressive achievements, highlighting his involvement in prestigious conferences, recognition as a Test Manager of the Year, and engaging presentations. Let’s delve into Prashant Hegde’s remarkable accomplishments in the world of QA. 1. EuroSTAR Conference 2023: Prashant Hegde Unleashes the Power of Bug Bashing Prashan ..read more

Reading Time: 2 minutes This affects WhatsApp Marketing messages sent to customers only in India If you are a brand using WhatsApp as a marketing channel to engage customers in India, WhatsApp’s recent deliverability rules update is something you need to know about.  Understanding the New WhatsApp Changes No. of messages that a customer receives and time-period of capping are subject to WhatsApp discretion WhatsApp has recently introduced a significant update called “Per-User Marketing Template Message Limits,” which affects the deliverability of a brand’s marketing messages on WhatsApp ..read more

Reading Time: 11 minutes Over the past two decades, banks have completely changed how they interact with customers and deliver value-added services. Today, customers can withdraw cash through ATMs, use online banking portals to view their account activity, manage transactions, and more. The entry of mobile banks has also made it much easier for customers to manage routine banking tasks. All of this enables customers to manage their finances anytime, from anywhere, when this was previously only possible at physical bank branches. As banks continue to embrace this omnichannel approach, deliverin ..read more

Reading Time: 10 minutes The dynamic Media & Entertainment industry is a playground for consumers looking to immerse themselves in experiences beyond the realm of everyday life. However, with the endless potential for scrolling and limited attention spans plaguing today’s society, brands must find innovative ways to stand out and not only keep up with the latest trends but also be trend amplifiers themselves. But how can these businesses anticipate consumer preferences and deliver cross-channel experiences that resonate with their target audience? Our comprehensive survey of 730 marketers ..read more

Reading Time: 9 minutes Omnichannel B2C enterprise marketing is no easy feat. The more customers you have, the more channels and variables come into play, making it extremely challenging to effectively execute an omnichannel strategy that meets each customer’s unique needs. According to our State of Cross-Channel Marketing 2024 report, most B2C marketers use at least five marketing channels to engage their customers. As you can imagine, this can become difficult to manage, especially as you grow. Fortunately, there are ways to optimize your omnichannel marketing strategy, even when scaling for ..read more

Reading Time: 3 minutes In the present day, push notifications are utilized by mobile marketers for various purposes, such as onboarding new users, increasing sales, enhancing customer engagement, promoting digital growth, and improving customer lifetime value. Consequently, it is extremely important to utilize push notifications as both a communication and engagement platform. Therefore, it is imperative that customers and prospects receive push notifications with the highest deliverability. Why do Some of Your Push Notifications Go Undelivered? As high as 40%-70% of your push notifications m ..read more

Reading Time: 8 minutes The Financial Services industry stands at a unique intersection of tradition and innovation.  Our comprehensive survey of 730 marketers, including 147 respondents from this space, reveals intriguing insights into how this industry navigates cross-channel marketing in today’s digital-first landscape.  What stands out is not just their reliance on trusted channels like email and social media, but also their strategic approach to personalization and the challenges they face with legacy systems. Surprisingly, they emphasize personalizing the customer journey at va ..read more