Reading Time: 8 minutes In the realm of ecommerce and retail marketing, the terrain is ever-evolving, with technological advancements and consumer behavior changes shaping the landscape. Recently, we’ve seen remarkable strides in customer engagement and digital marketing strategies, led by influential leaders who are redefining the industry’s boundaries.  Our latest article delves into the careers of 10 remarkable marketers whose strategies have significantly impacted customer engagement and brand growth. Let’s dive into the stories of these trailblazers and the innovative solutions that ..read more

Reading Time: 14 minutes In our recent survey on cross-channel marketing, 34.7% of media and entertainment brands indicated that they used only basic demographic data – such as name, age, gender, and geographical location – to personalize their marketing efforts. As many media platforms are built on subscription-based models, this level of personalization often isn’t enough for you to retain customers as loyal paid subscribers. It’s too easy for consumers to jump from one platform to another with the amount of choices available. Thus, you need an omnichannel solution that takes actual customer ..read more

Reading Time: 3 minutes In today’s in-the-moment era where relevance and immediacy are crucial, customers expect real-time delivery of transactional messages such as order confirmations and payment reminders. To meet these expectations, businesses often send the same message across multiple channels. For example, when a consumer buys a pair of shoes from an E-commerce brand, they typically get an order confirmation through an SMS, an Email, and maybe over WhatsApp, or a similar channel. Though from the brand’s point of view, this ensures a foolproof delivery of transaction confirmation using m ..read more

Reading Time: 10 minutes The fierce competition among brands in various industries highlights a clear reality – customers are constantly presented with a multitude of choices. This is why the importance of creating memorable experiences to engage customers cannot be understated. To thrive in today’s market, brands must prioritize creating value and establishing meaningful connections with customers that go beyond mere product or service offerings. Personalization is a critical aspect of creating experiences that are relevant to customers. A lot of this is dependent on understanding your custom ..read more

Reading Time: 3 minutes It is the month of April. As the Northern Hemisphere ushers in Spring as nature awakes to new life , the Southern Hemisphere is bathed in the vibrant colors of Autumn . However, this year, the two different hemispheres of the globe were united by one similarity—hundreds of Marketers and Product Managers eagerly tapping their fingers in excitement with a broad grin. ‘Tis the season of MoEngage NEXT, after all! In the H1 edition of MoEngage NEXT 2024, MoEngage’s CEO, Raviteja Dodda, and CPO, Nalin Goel, unveiled new and powerful capabilities of MoEngage. Capabilities that ..read more

Reading Time: 7 minutes Imagine this: you’re scrolling through your favorite streaming platform, looking for something new to watch. Suddenly, a recommendation pops up that feels like it was made just for you. It’s as if the platform knows your taste in movies and TV shows better than you do.  That’s the power of personalization. In the exciting world of media and entertainment, connecting with your audience is the key to success. It’s about more than just marketing — it’s about creating an experience that resonates with customers and keeps them coming back for more.  Personalized ma ..read more

Reading Time: 10 minutes Consumers who purchase from Quick Service Restaurants (QSRs) don’t just want brands to address them by name, they want personally curated experiences that save them time and make it convenient for them to order meals from any location they want and at any time. But how can enterprise-level food and beverage companies deliver the depth of personalization needed to drive such engagement at scale? Marketing automation is a powerful tool that empowers QSRs to provide millions of customers with unique, tailored experiences that create deep, long-lasting relationships. Throu ..read more

Reading Time: 3 minutes As a seasoned QA professional, Prashant Hegde has had an eventful and inspiring journey. Throughout the past year, he has made significant strides in the field of software testing, leaving a lasting impact on the industry. This blog summarizes Prashant’s impressive achievements, highlighting his involvement in prestigious conferences, recognition as a Test Manager of the Year, and engaging presentations. Let’s delve into Prashant Hegde’s remarkable accomplishments in the world of QA. 1. EuroSTAR Conference 2023: Prashant Hegde Unleashes the Power of Bug Bashing Prashan ..read more

Reading Time: 2 minutes This affects WhatsApp Marketing messages sent to customers only in India If you are a brand using WhatsApp as a marketing channel to engage customers in India, WhatsApp’s recent deliverability rules update is something you need to know about.  Understanding the New WhatsApp Changes No. of messages that a customer receives and time-period of capping are subject to WhatsApp discretion WhatsApp has recently introduced a significant update called “Per-User Marketing Template Message Limits,” which affects the deliverability of a brand’s marketing messages on WhatsApp ..read more

Reading Time: 11 minutes Over the past two decades, banks have completely changed how they interact with customers and deliver value-added services. Today, customers can withdraw cash through ATMs, use online banking portals to view their account activity, manage transactions, and more. The entry of mobile banks has also made it much easier for customers to manage routine banking tasks. All of this enables customers to manage their finances anytime, from anywhere, when this was previously only possible at physical bank branches. As banks continue to embrace this omnichannel approach, deliverin ..read more