Digital Transformation
Two Shape » Data Driven Marketing
by twoshape
4y ago
Harness cutting edge technology. Transform your business. Capture new growth. Mobility. Customer empowerment. Right time, right message communications. They have radically changed the business landscape. To quickly turn these advances into competitive advantages, you need to harness new and innovative technologies. Digital innovation and transformation will define the future of your business. See how you can transform your business. Digital and business transformation is changing the way we live, work and interact. Th ..read more
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Resource Maturity: Stage 5 of business growth
Two Shape » Data Driven Marketing
by twoshape
4y ago
Businesses at this stage are experiencing the successful consequences of the previous stage. There is financial gain brought on by rapid growth and expansion of internal operations to respond to the scaling-up of the business’s product or service offering. At the point of resource maturity, companies want to consolidate and control these financial gains while still keeping that original spirit of entrepreneurial potential alive. The business is expanding, however, and will need tools that respond to its level of growth, including more extensive and professionally administered budgets ..read more
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State of the Union: Insights on current market trends in Asia-Pacific
Two Shape » Data Driven Marketing
by twoshape
4y ago
The following overview dives into the state of the union for current market trends in the Asia Pacific region. Currently, Australian small- and medium-sized firms make up 95.9% and 3.8% of total businesses commenced in Australia alone. Source: Australian Small Business and Key Statistics and Analysis In Australia, business and economic growth as compared to the rest of the APAC region is below average. Source: CPA Australia Asia-Pacific Small Business Survey 2017 As will be seen, businesses in other regions are undertaking key activities and specific strategies — drivers of growth ..read more
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Forward Looking: Predictive Analytics
Two Shape » Data Driven Marketing
by twoshape
4y ago
As a business owner or decision maker, to stay ahead, it is essential that you have tools and insights to help you make informed decisions on what your business or client market may or may not do. This practice will help optimise your business’s outcomes and ensure strong, long-term growth. Predictive analytics is taking relevant historical data and using a series of advanced machine learning techniques, statistical and modelling techniques to help predict unknown outcomes or future events. Ultimately, the question predictive analytics strives to answer is; What is likely to happen? Let’s buil ..read more
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Backwards Looking: Descriptive & Diagnostic Analytics
Two Shape » Data Driven Marketing
by twoshape
4y ago
Innovation in this fast moving world is arguably one of the most important factors that will enable a company’s long term success. But many times, while leaders are looking forward to forge new territory and bring to life their customer value, they often get caught up in hypothesising and making assumption based decisions. These decisions, however big or small, will ultimately effect the direction of the business. Incorporating a strong use of data analytics as part of your decision making and innovation DNA will help you execute with a greater level of accuracy, while continuing to learn abou ..read more
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The State of Professional Services Marketing – An Insights Piece
Two Shape » Data Driven Marketing
by twoshape
4y ago
From September to November, 2018, Two Shape surveyed leading businesses in the professional services sector with the aim to uncover their prevailing marketing practices and challenges. We coupled the findings with a literature review of best growth marketing practices and emerging trends from around the world. From the insights mined, we develop a growth marketing model designed to help professional services providers distinguish themselves from the competition. As we found, growth marketing for professional services businesses continues to prove challenging. Above all, this effort is to ensur ..read more
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Data & insights in 2019. The top things to consider when building your data analytics capabilities.
Two Shape » Data Driven Marketing
by twoshape
4y ago
Preamble: This is an extract from the presentation: “The top things to consider when building your data & insights capabilities in 2019”. You can find the presentation version on slideshare. Introduction Where is the future of business heading? Experts believe it will evolve around smart people, data analytics, insights, data-driven decision making, storytelling, and automation. While all of these in isolation may not make sense, the sum is greater than the parts. What ties it together? A data & insights strategy. Following are some of the top things to consider when building your data ..read more
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5 things fast growing companies are doing
Two Shape » Data Driven Marketing
by twoshape
4y ago
So what distinguishes sales organisations as fast-growing companies from their lagging peers? In a wide-ranging survey of more than 1,000 companies, five meaningful differences in growth marketing and their growth strategy emerged. 1. Commitment to the future First off, sales leaders, managers and decision-makers within growth-oriented companies can anticipate changes that can shift operations and revenues in the right direction. This is because they’ve put in place the systems and processes to make forecasting and predictive analytics a part of the company’s operations. Focuses on in ..read more
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The Personhood of Business
Two Shape » Data Driven Marketing
by twoshape
4y ago
Like the individuals who run them, businesses eventually grow to be a reflection of their owners and a unique specimen unto themselves. It takes firm, directed and focused planning that is deliberate, strategic and consistent in its choices and actions to get a business through to these stages. Where it arrives will be a blend of intentional action and organic response, all within the context of a well-defined growth marketing strategy. What it all comes down to, then, is the recognition of where a business is, where it intends to grow and what strategies it will take to get there. T ..read more
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What the best companies are focusing on with regards to growth
Two Shape » Data Driven Marketing
by twoshape
4y ago
It’s always useful to understand what the ‘greats’ are doing — because no one either wants to or needs to reinvent the wheel. Businesses with a growth-focus run on a growth marketing strategy have two major agendas to which they must cater: The current market and the internal stage of business they’re currently in. With the bevy of ‘hacks’ and the mindset of ‘quick fixes’ swirling around the possible paths businesses can take for growth, there has to be dependable and data-driven strategies cutting through the noise. These strategies are fundamental in guiding successful business from ..read more
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