An average marketer focuses only on bringing in new customers. Legendary marketer focuses also on increasing the Customers’ Lifetime Value (LTV or CLV). Do you want to be an average marketer or be in the cream (top level) who focuses on increasing customer lifetime value? Before diving into the intricacies, let us know the basics first. What is Customer Lifetime Value (CLV/LTV)? Customer Lifetime Value is the total profit a customer provides throughout their journey with your business. It starts adding value with time and purchases of your customer. Higher the LTV, the better for the business ..read more

Setting up Conversions API for Clickfunnels properly is tedious, and most marketers using Clickfunnels know the pain. Some are not aware if their existing Clickfunnels integration with Meta Conversions API is the best way and if it is working efficiently. Plus, deduplication is an issue with Clickfunnels as some of the events are deleted by Meta considering them duplicates even when they are not. Note: Clickfunnels direct Conversions API integration does not have the option to check all the data that is sent to Meta’s server, leaving the marketers blindsided.  For better ad performan ..read more

“More than half of the small businesses do not have conversion tracking set up in their Google Ads account”, says a survey report. I wonder how much money is wasted on ads. Every penny is crucial for small businesses and they can save huge on their ad spend if they set up conversion tracking in Google Ads. Let us know what is conversion tracking, why it is the need of the hour and how it helps marketers reduce their ad spend. What is conversion tracking? Conversion tracking, as the word says, is tracking all the conversion events of the user across your website. The conversion event can b ..read more

March 2024, the deadline for Google consent mode v2, threw a wrench in the works of marketers, business owners, and advertisers. Most marketers do not understand the impact it causes. Some are unsure how to be prepared to navigate the data privacy waters.  Let us know everything about consent mode, consent mode v2 that talks about the flags ad_user_data & ad_personalization, and how to implement Google consent mode v2 to brace ourselves against the impact on ad performance.  We will also be busting some myths like – will it apply only to the citizens of the European Union, etc? W ..read more

Cost per lead (CPL) is the leading indicator guiding marketers. CPL makes it evident if the ads for the business are at the make-or-break stage. Marketers often focus on increasing everything – performance, leads, conversions, etc. But they try to reduce this metric – the cost per lead. And it has been a persistent challenge for marketers to do so.  It might sound like magic if I say that – with a few tweaks, you can reduce the cost per lead by at least 20%!  But it is possible beyond that in a legitimate way. So, let us delve in and understand how to reduce the cost per lead. What i ..read more

“Remarketing is a powerful marketing tool that complements your brand and drives conversions across your marketing funnel”,said Gerard LaFond, chief digital officer/executive vice president of The Hoffman Agency. It increases your brand’s visibility and helps you to connect with customers who have already shown interest in your product or service. It reminds them about the brand through personalized ads and increases the chance of conversion.  Let’s see how one of our Clients, Fateh Education, a study abroad consultant has used advanced retargeting on Meta to improve their LTO (Lead-to-Op ..read more

March 2024, the deadline for Google consent mode v2, threw a wrench in the works of marketers, business owners, and advertisers. Most marketers do not understand the impact it causes. Some are unsure how to be prepared to navigate the data privacy waters.  Let us know everything about consent mode, consent mode v2 that talks about the flags ad_user_data & ad_personalization, and how to implement Google consent mode v2 to brace ourselves against the impact on ad performance.  We will also be busting some myths like – will it apply only to the citizens of the European Union, etc? W ..read more

“Do Facebook ASC+ campaigns really work?” This question is haunting marketers who are skeptical about using Meta’s Advantage+ Shopping Campaigns (ASC+). They feel that ASC snatched their control over ad campaign optimization.  Below is a screenshot of a marketer’s perception on the ASC campaigns. There is also a perception that “ASC campaigns are mainly for retargeting” You must understand how Meta’s algorithms work for ASC to know If ASC campaigns really work or not,  If they are for retargeting alone, or even for prospecting Let us begin with the basic question… Why Did Meta L ..read more

Personalized behavioral targeting with high-quality user data helps improve the performance of ad campaigns, is a well-known fact. The entire digital world has been drastically hit by the data privacy updates making personalized behavioral targeting an uphill battle. Businesses were engulfed by turmoil due to these data privacy changes. Impact caused by data privacy updates Earlier, the marketers collected the user data using third-party cookies to provide personalized ad experience. But the recent data privacy laws (GDPR, CCPA, etc.) and updates such as iOS14.5+, and browsers deprecating thi ..read more

“Ad spend keeps increasing but I see no results. Especially very less conversions, high cost per purchase (CPP), and so on”, sobs Peter, a marketer who is running Meta’s latest Advantage+ Shopping Campaigns (ASC+). Like every marketer, Peter also wants to maximize his marketing performance. He focussed on one important metric, the conversion rate. He was successful in increasing his conversions by 4X times!  How did he improve his conversion rate?   What features of Advantage+ Shopping Campaigns did he leverage to get the impeccable result of 4X higher conversion?  Read on ..read more