Imagine strolling into your favorite café, where the barista greets you by name and knows your usual order before you even place it. That personalized touch makes you feel valued and understood, fostering a sense of loyalty that keeps you coming back. Now, envision experiencing that same level of attentiveness and personalization on a website—a virtual space that knows your preferences and anticipates your needs before you even click a button. Whether in person or online, personalization has the remarkable ability to elevate experiences from ordinary to extraordinary. In today’s fast-paced, di ..read more

With impending interest rate cuts later this year and beyond, the time is now for financial institutions to optimize their tech stack. History has shown that when interest rates drop, it sets off a chain reaction in the market. Consumers rush to secure mortgages, explore refinancing options, and seek alternative financial products. When the time comes, those who are digitally prepared will capitalize on the influx of consumers seeking new mortgages and refinancing deals.  Credit unions, known for their member-centric approach, are uniquely positioned to capitalize on this shift. However ..read more

In an era defined by digital disruption and evolving consumer expectations, credit unions are presented with a remarkable opportunity to redefine member engagement and excel in a rapidly changing, digital world. Unlike most traditional banking institutions, credit unions boast a unique value proposition—a commitment to community-centric banking, personalized service, and member-driven initiatives. Yet, in an increasingly digital world, the challenge lies in translating these core values into seamless, digital experiences that resonate with today’s tech-savvy consumers.  Suncoast Credit Un ..read more

We are excited to officially announce the winners of the 2024 Omnies Awards. These awards celebrate marketing excellence in delivering personalized, customer experiences using data and AI. The winners were announced at our Engage conference, held today in San Francisco. With six distinct categories, the Omnies highlight those who have excelled in mastering the art of customer engagement. Whether through cross-channel orchestration or the effective use of AI, our winners and honorees have demonstrated genuine innovation, showcasing the impact of data-driven, AI strategies on customer journeys ..read more

Love is in the air, but is your relationship with your current Customer Data Platform (CDP) feeling a bit lackluster? This Valentine’s Day, it might be time for a breakup – with your CDP, that is! Imagine your relationship with your current CDP as a bad rom-com: it started off with high hopes, promising grand adventures in the world of customer data. You swooned over the possibilities, but reality hit harder than a poorly-timed breakup text. The sparks fizzled, the passion waned, and suddenly, you found yourself swiping left on your once-beloved CDP faster than you can say, “It’s not you, it’s ..read more

Customer data plays a pivotal role, yet it often remains inaccessible to marketers. When harnessed by savvy marketers, this goldmine of data becomes the driving force behind personalized, engaging customer experiences. Customer Data Platforms (CDPs) are designed to tackle this challenge head-on by seamlessly unifying and making customer data accessible for marketers. However, the complex and rapidly changing CDP market causes confusion in selecting and effectively managing a CDP. In a recent Expert Perspective webinar series (part 1 and part 2 now available on-demand), David Raab, Founder of t ..read more

In case you missed it, we recently made an exciting announcement, introducing a free tier of Blueshift! This new offering allows marketers to sign up completely free (no credit card required) and immediately begin ingesting and activating customer data in just 15 minutes. This is the industry’s first comprehensive self-serve CDP that can not only unify profiles but also deliver 1:1 engagement.  ..read more

I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built on AWS’s world-class infrastructure.  Achieving the AWS Advertising and Marketing Technology Competency differentiates Blueshift in the AWS Partner Network (APN) with demonstrated technical profic ..read more

At its core, marketing audience segmentation is about harnessing data to divide your audience into distinct subgroups with shared characteristics, enabling you to deliver tailored marketing strategies. In one of our previous blogs, we discussed various types of audience segmentation with examples of each. This blog delves deep into the concept of marketing audience segmentation, exploring advanced techniques, benefits, and implementation methods that can propel your marketing to the next level of sophistication and effectiveness.  In a survey conducted by the Association of National Adver ..read more

We are excited to announce that for the fourth year in a row, Blueshift has been named among the most innovative, fastest-growing tech companies in the Deloitte Technology Fast 500 list, ranked #63 in the Bay Area and #342 overall.  This recognition is a testament to our unwavering commitment to growth and innovation. The Deloitte Technology Fast 500 is a respected ranking that showcases the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, and it’s now in its 29th year.  Blueshift’s chief executive officer ..read more