Listen to this episode on SumoQuote originated as an internal tool for its roofing business and has transformed into a successful SaaS venture. It achieved an impressive and consistent 33% conversion rate from free trial to new customers. This episode features Brandon Healey, VP of Sales & Marketing at SumoQuote, discussing SumoQuote’s journey and its success in leveraging innovative tools and strategies, including Webflow, Customer.io, Close CRM, and Zapier, to drive growth. Main Takeaways: SumoQuote’s free trial model is the cornerstone of its customer acquisition strategy, bo ..read more

Listen to this episode on Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn’t a cure-all for marketing issues, it’s a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata, share strategies and what to watch out for in 2024. Andy Caron, President of Revenue Pulse Andy Caron has been an influential figure in ..read more

Listen to this episode on Nylas has sidelined Product Qualified Leads (PQLs) in their strategies. But what does this mean? In this episode, Mallory Lee, VP of Revenue Operations at Nylas, shares her insights on how Nylas challenges the traditional concept of Product Qualified Leads (PQLs). Mallory emphasizes the importance of users trying the product before making a purchase. Instead, it focuses on user engagement and identifying high-return users to drive enterprise-level adoption. A growth strategy that revolves around product usage. This approach is particularly relevant for devel ..read more

Listen to this episode on Mysa, a pioneer in the smart thermostat space, has established itself as a brand that not only delivers cutting-edge technology but also crafts experiences that resonate with customers at a personal level. In this episode, Daan Goossens, VP of Growth at Mysa, discusses a ‘less is more’ approach, sharing insights on striking the perfect balance between strategic marketing, consumer experience, and technical adoption. He shows us how his calculated approach to SMS strategy and discounting has significantly contributed to Mysa’s bottom line, increasing revenues b ..read more

Listen to this episode on Traditional paradigms in the rapidly changing landscape of B2B enterprises are being challenged by the emergence of a potent growth model – Product-Led Growth (PLG). So, what is PLG, and how can B2B companies harness its power to stay afloat, thrive, and drive customer-centricity in an increasingly competitive market? In this episode, Dan invites a lineup of product experts to explore the PLG paradigm in-depth, uncovering strategies and insights shared by industry leaders to illuminate its significance and unravel the enigma that is PLG. Aaron Bird, CEO of In ..read more

Listen to this episode on The right data analysis tools can significantly increase decision-making agility and accessibility for all business stakeholders. Centralizing sales channel data is crucial for a seamless omnichannel experience. By using reverse ETL activation, companies can revolutionize data utilization to enhance customer engagement proactively. Maxime Lagresle is the Head of Data at Veronica Beard, a contemporary fashion brand known for trailblazing in the direct-to-consumer (DTC) space. Maxime evolved from building the initial tools as the company’s first data hire to grow ..read more

Listen to this episode on Quontic has made a remarkable shift towards embracing qualitative insights, recognizing the importance of humanizing the brand. It’s not about abandoning data or experimentation; instead, it’s about finding a balance. Aaron Wollner, CMO of Quontic Bank, has a data analytics and marketing background. Aaron brings a unique perspective to the banking industry. He has worked in fintech and financial services, focusing on performance metrics and driving business impact through data-driven strategies. In this episode, Aaron talks about the significance of social pro ..read more

Listen to this episode on The B2B SaaS landscape is constantly shifting, and it’s crucial to have a comprehensive strategy in place. When everyone is cutting tech costs, you need a new way to appeal to buyers. One approach that has proven to be highly effective is multithreading, a method that involves engaging multiple stakeholders within an organization to drive sales and revenue. In this episode, Trinity Nguyen, VP of Marketing at UserGems, discusses how she successfully implemented a multithreading strategy and achieved impressive results. She’s overcome the challenges of inconsist ..read more

Listen to this episode on Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t want. In this episode, Jamie Bell, VP of Marketing at Workshop, shares the company’s journey to find product-market fit and their focus on early growth. Once essentially a company intranet builder, Workshop now focuses on being more than just an internal email solution. They position themselves as a broad internal marketing solution, actively listenin ..read more

Listen to this episode on Intent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Misalignment can spell disaster for marketing campaigns, and a bold and strategic approach is essential to stand out. Mark Kilens, CMO of Airmeet, recognizes the pivotal role of an aggressive and strategic approach in today’s tumultuous market. Leveraging a well-integrated marketing campaign and intent data, Airmeet is capitalizing on the open playing field and driving unprecedented revenue growth. He emphasizes the imp ..read more