There's no denying that the hype surrounding AI is real. It seems like the buzz around various applications of artificial intelligence (be it ChatGPT, AI-powered search, or AI-generated art) is only growing stronger by the day. And it's no surprise that AI is becoming an increasingly important tool in the world of luxury marketing as well. In this podcast episode, we look into how you can leverage the currently available AI tools and capabilities to amplify and enhance your digital marketing efforts, as well as avoid potential risks and pitfalls that come with the territory, such as plagiarism ..read more

In this episode we delve into the advanced topic of experiments and speed of deployment in digital marketing. As a disclaimer, these two tactics are more suited for luxury travel and hospitality businesses that already have their brand, luxury buyer personas, positioning, content, ads, marketing funnels, and analytics figured out and in order. That being said, experimentation and speed are essential if you want to have a competitive advantage over other luxury brands in your space, and if you want to reduce reliance on your affiliate partners,  OTAs, organic traffic, PR and other "free" c ..read more

Both design and content play a crucial role in building a strong brand image and attracting affluent travelers to your travel or hospitality services and products.  Especially when it comes to luxury travel, the perception of exceptional quality,  exclusivity, status, certain aesthetics, and values is everything. And so it is crucial for companies that want to excel and be successful in this travel segment to get both the design and content right.  Tune in to this episode if you want to learn more about these two important elements of a successful luxury marketing strategy, an ..read more

When talking about growth marketing, people have usually different ideas. Most likely they are thinking about "hacks" on a social media or search platform, or a hot new digital channel that they tap into before it becomes saturated.  But sustainable growth has a lot to do with continuous optimization of existing tactics and the smart use of scalable online advertising to drive predictable revenue into your pipeline.  In this episode we break down the fundamental mechanics of growth marketing in luxury travel and hospitality.  Support the show ..read more

A lot of executives and managers cut corners when it comes to their digital marketing strategy. Using a templated (what worked before, tried and true) approach they often fail to view luxury marketing as a holistic endeavor that requires looking at aspects of the challenge of attracting affluent travelers and converting them into customers.  The digital world is evolving constantly at break-neck speed, and while you don't need to strive for perfection a certain amount of must-have considerations should always be part of your annual strategy or even of individual campaigns if they have a ..read more

It is time for another book review. And this one is a masterpiece. If you want to know why we loved reading this fantastic primer on the superyacht industry tune in and listen to the episode. Support the show (https://www.jadewolfmarketing.com ..read more

 Why should you measure yourself when running luxury marketing campaigns? Where did those luxury hotel direct bookings or superyacht charter leads come from? Did they lead to additional sales or word of mouth referrals? How big should your next campaign budget be? Let's answer some of these questions in this week's episode.  Support the show (https://www.jadewolfmarketing.com ..read more

 Designing websites is hard. Designing a website that delivers a great experience to high-net-worth-individuals and promotes your services and products in a non-aggressive but sophisticated way is especially hard. If you want to have a checklist of important web design elements that you need to have on your luxury travel website tune in!  Support the show (https://www.jadewolfmarketing.com ..read more

We attended ITB Berlin 2021 and give you the most relevant bits of information when it comes to travel trends, the state of the market, luxury demand, search marketing and the pros and cons of attending in general if you're active in luxury travel. Support the show (https://www.jadewolfmarketing.com ..read more

In this episode we deep dive into digital luxury plans and why they are so essential for every luxury company in aviation, yachting, hospitality or travel. A lot of people skip points or leave out important elements when it comes to marketing plans and end up regretting it later. Listen to this episode if you want to make sure that you are ticking all the boxes.  Support the show (https://www.jadewolfmarketing.com ..read more