Today, I'm sharing 4 common Facebook Ad mistakes that many advertisers make during the holidays. Sometimes, these mistakes can be very costly in time or money! Website: https://philgrahamdigital.com ..read more

In this episode, I share how I would aim to get the most out of a lower budget ad spend and how I would specifically leverage and spend $25 per day on Facebook and Instagram Ads here in 2024. Website: https://philgrahamdigital.com ..read more

Just like elite athletes have certain things in common, so can high-performing Facebook and Instagram Ads and today, I want to share my favorite elements that have been a part of some of our successful high-performing Facebook Ads. Website: https://philgrahamdigital.com ..read more

Ready to elevate your Holiday Facebook Ad game? In this episode, we go over a powerful strategy to craft high-impact campaigns that can start nurturing your audience early for better potential payoffs in the peak November and December sales season. Learn how to optimize your budget, leverage video ads, and master staggered retargeting—which can sometimes help turn cold prospects into high potential warm buyers during the holidays. Plus, we talk about the importance of making data-driven decisions with your Ads.  Website: https://philgrahamdigital.com ..read more

Get ready to crush Facebook and Instagram Ads this holiday season! In Part 1 of this 3-part series, I dive into the latest consumer and ad trends shaping the 2024 holiday landscape. Discover key insights that could potentially give you a huge edge this holiday season whether you are an e-commerce business, local business, service, digital, or a creator. Website: https://philgrahamdigital.com ..read more

Headlines matter, and in this episode, I'm sharing my top 5 tips for scroll-stopping headlines for your Facebook and Instagram Ads. Great headlines can help your ad's effectiveness, differentiate you, and help get your ads noticed so you stand out from the crowd! Website: https://philgrahamdigital.com ..read more

In this episode, we focus on the power of emotional triggers in Facebook and Instagram ads and explore how emotions like fear of missing out, nostalgia, curiosity, happiness, and inspiration can sometimes significantly impact your ad performance. I also provide practical examples and five specific copywriting techniques to help you harness these emotional triggers in your ads. Website: https://philgrahamdigital.com ..read more

Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and insights to help you navigate the complex world of audience targeting. Tune in to learn how to leverage both broad and segmented audiences with the goal of making your ads more relevant and effective.  Website: https://philgrahamdigital.com ..read more

In this episode, I share 5 reasons why advertisers should go ALL IN on Facebook and Instagram Ads in 2024. Website: https://philgrahamdigital.com ..read more

In today's episode, discover five essential traits and skills that can set many top advertisers apart. Learn the importance of understanding your audience, harnessing data, unleashing creativity, adapting effectively, and staying persistent. Tune in to elevate your advertising game!  Website: https://philgrahamdigital.com ..read more