Good product managers are customer-obsessed. They build products and features that will solve their customers' problems. But Peter Yang from Reddit argues that great product managers focus on how products make customers feel. Dive into this episode with us as Peter teaches us all about the emotional wheel and how PMs can learn a thing or two from gaming. Want all the highlights quickly? We've got them for you here: https://roadmunk.com/guides/podcast-product-to-product-peter-yang-emotions-optimized/ See omnystudio.com/listener for privacy information ..read more

Is product sense a superpower? In this candid conversation, Webflow PM Frank Ramirez, details the tough transition he made into product management, the mistakes early PMs make, and much more. This episode may even help you discover your PM superpower!  Want all the highlights quickly? We've got them for you here: https://roadmunk.com/guides/podcast-product-to-product-frank-ramirez-webflow-pm-product-sense-roadmap/ See omnystudio.com/listener for privacy information ..read more

It's always a good idea to talk to your customers. But Hinge's Chief Product Officer, Michelle Parsons, thinks we're looking for the wrong things in our user interviews. In this episode of Product to Product, Latif and Michelle dissect how a good product sense might actually make you prioritize quantitative data over qualitative data. Michelle brings a wealth of experiences from her time at Netflix, Spotify, and Kayak. You might want to share this episode with your product friends. Want all the highlights quickly? We've got them for you here: https://roadmunk.com/guides/podcast-product-to-prod ..read more

Product sense is more than a gut feeling or intuition. Avrum Laurie, VP of Product at Wealthsimple, walks us through a scientific approach to employing product sense predictably and effectively.  In this episode of Product to Product, Avrum shares example after example of how he and his team think about product sense. Latif uncovers how Wealthsimple ships impactful products loved by Canadians from coast to coast. Pull out a notepad for this one, you'll want to take notes! Want all the highlights quickly? We've got them for you here: https://roadmunk.com/guides/podcast-product-to-product-a ..read more

Data is important but it's only one piece of the puzzle. Kristin Chen, the CEO of Top.gg, reminds us that data can only show us where a fire is but not what caused it.  In this episode of Product to Product, Kristin guides Latif through her most noteworthy product management experiences from Soundcloud, Pinterest, and Twitch. Now, as she leads Top.gg, you'll learn how she's deploying product sense as a startup CEO. Want all the highlights quickly? We've got them for you here: https://roadmunk.com/guides/podcast-product-to-product-kristin-chen-product-sense-startup-insights-from-ceo/ See o ..read more

Don't get too comfy once you've found product-market fit! Our guest today, Ramli John, warns companies that if they don't keep their thumb on the pulse of their customers they could lose their market. On this inaugural episode of Product to Product's season 8, Latif and Ramli dive into what product sense looks like in a number of contexts. Throughout this conversation you'll hear them cover a range of topics; from customer stories to product-led growth. Want all the highlights quickly? We've got them for you here: https://roadmunk.com/guides/podcast-product-to-product-ramli-john-balance-data-c ..read more

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.) For Abhi Bhatt,  Head of Product at Alexa Identity, who’s worked on innovative and category shaping products (like the first generation Motorola Razr phone and North’s AR smart glasses), early adopters and laggard customers give the most insightful feedback.  He says product teams need to work backwards when building something that hasn’t been done before. You’ll need to figure out the segmentation and what the customer base will look like. Also, find out what thes ..read more

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.)  Shopify Product Lead Sarah Pyo says it’s crucial for PMs to be close to user feedback; by joining customer calls, reviewing feedback channels and blocking out time with the customer success team. These sessions, called “bridge the gap” meetings at Shopify, remind PMs that empathy is the core of user-centric products. It’s easy to lose sight of this as you’re working with various stakeholders on day-to-day tasks, Sarah cautions. Sarah also says that, for product people ..read more

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)  Fire the customer if you need, says Asheesh Birla, Ripple’s SVP of Product, when talking about the importance of customer segmentation. Asheesh says if your company is going after the wrong customer and fixated on why they’re unhappy, it’s time to re-evaluate if they’re a fit for your product. Instead, the winning Venn diagram in his opinion is this: a customer segment whose pain points your product can easily solve. Also in this episode, find out how early in Asheesh’s career he volunteered to carry luggage ..read more

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)  Build a product that’s 10X better than your competition, said Jeetu Patel, Box’s Chief Product and Chief Strategy Officer, in the new episode of Roadmunk’s Product to Product podcast. Jeetu says in order to do this, a product company shouldn’t obsess about the competition, but should focus on their customers. He adds that if you’re just replicating another product, a user won’t see the value in switching their behaviour since it doesn’t solve their problems any differently. Also in this episode, find out how ..read more