Crowded markets mean both money to be made but also way more competition, which is why distribution channels and figuring out how to create moats for your product are so important. Today, Maggie talks with Amir Salihefendic, CEO and Co-Founder of Doist, to get his take on distribution models, moats, and different strategies companies have used to defend their position within a market (plus a bonus foray into disruption), from his long history as an entrepreneur. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Maggie on Twitter ..read more

You can't be a good product manager without collaboration. But collaborating - feedback, brainstorming, planning - can be hard no matter how much experience you have. In this episode, Maggie talks to Braden Kowitz, co-founder of Range, former design partner at GV, and author on the New York Times bestselling book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, about how to give and recieve feedback and how to collaborate both in person and remote in order to create more effective teams. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with you ..read more

So you got that promotion, you're managing a product manager, now what? There are all sorts of resources on how to be a product manager, but once you move into management it gets a lot less clear. In this episode, Maggie sits down with the Drift Product Leads: Daphne Funston, Dan Holley, and Matt Bilotti, to talk through the role, what they wish they knew when they started, and the biggest lessons learned so far. Like this episode? Be sure to leave a ️️️️️️⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod ..read more

Goals – how to set them, how to use them, why they matter – have been a theme on the Build podcast. But what happens when those carefully laid plans are upended by a global pandemic? Maggie caught Craig Daniel, VP of Product at Drift, between Zoom calls to get his perspective on how PMs should think about reacting to the current global environment. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod ..read more

Maggie is on a mission to learn how to set better goals. So on this episode of Build, she sits down with the expert in driving alignment across teams – Deidre Paknad. Deidre is the co-founder and CEO of WorkBoard (whose OKR software and expertise helps businesses like Cisco, Microsoft, Zuora, and Workday). Deidre and Maggie talk about why OKRs matter, how to use them, and how to get the doubters on board. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod and checkout Workboard at ..read more

So you've talked to customers, you've prototyped, you've figured out what will solve for your customer's problem. What's next? Kickoff. In this episode Maggie and Trevor Rundell (Director of Engineering at Drift) explain how to go from discovery to actually building by kicking off the work. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod ..read more

Interviewing for your first product job can seem impossible (and so can interviewing for your 5th PM job, to be honest). In a role where EQ and being able to influence stakeholders is just as or even more critical than data fluency and understanding business models, interviews can be challenging and unpredictable. So in this episode, Maggie sat down with Craig Daniel, VP of Product at Drift, to talk through what matters when hiring PMs, their favorite interview questions, and the best product interview they've ever seen. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the p ..read more

Yes, this whole episode is about slides. Here’s why you should care (and listen). Being able to communicate ideas, information, plans, product decisions effectively is absolutely critical to being a good PM. That communication often happens in the form of a presentation, so this is Maggie’s method for how to put together a fail-proof presentation every single time. Need to present a choice to your executive team? Have a conference talk coming up? Want to get people on board with your ideas? This system will help you do that faster and better. But making slides doesn't have to be such a pain if ..read more

You get product, engineering, and design into a room to go through your one pager. Then you develop a list of open questions as a team. But as a PM, what comes next? In this episode, Maggie is joined by Tim O'Brien, Director of Product Design at Drift, to talk about what happens after story time and what each team owns in the build process. Because let's get one thing straight. It's not the kind of thing where the design team goes off into a dark corner to come up with a prototype all on their own. It's a whole team effort. Want to know what Tim says is the number one reason why most design pr ..read more

It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story with your product. Copywriting and storytelling are key to product management. If you can't tell the story and motivate your team, they won't know where to go next. On this episode of Build, how to build that excitement and get everyone on the same page. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the ..read more