FMCG Gurus' consumer insights highlight that 67% of global consumers acknowledge the connection... The post Skin Health Optimization in 2024 appeared first on FMCG Gurus ..read more

Consumers are actively prioritizing their health and focusing on prevention rather than treatment... The post Trend 8 – For Today, Better Tomorrow appeared first on FMCG Gurus ..read more

Women remain proactive in prioritizing their well-being, emphasizing prevention over cure and... The post Women’s Health Trends and Embracing Holistic Wellness appeared first on FMCG Gurus ..read more

Consumers understand that poor digestive health not only brings about discomfort and affects their... The post Digestive Health, Emotional Wellness, and a Drop in Demand appeared first on FMCG Gurus ..read more

Consumers tend to be less proactive in enhancing their mobility health Generally, consumers are known for taking a proactive approach to their health. Although some of the urgency in maximizing well-being seen during the pandemic has diminished. However, when it comes to mobility health, consumers tend to be more reactive. Only 45% express interest in products addressing mobility health even without symptoms, and just 41% actively seek out such products. Despite recognizing the connection between good mobility and overall health and the availability of beneficial ingredients like protein and c ..read more

Consumers are Displaying Differing Attitudes to their Health A common question within the industry is about the lasting effects of the pandemic and its impact on consumer behavior regarding wellness. As individuals reevaluated their diets and lifestyles with a new sense of urgency, it sparked discussions about whether the pandemic fundamentally altered consumer behavior. There has been a significant focus on proactive health in recent years. This has included people seeking to minimize their susceptibility to disease. However, the reality is that the pandemic’s influence on attitudes and behav ..read more

Introduction Consumers in today’s society are balancing a variety of concerns, ranging from health and sustainability to ethics and social justice. Consequently, they are increasingly turning towards food and beverage brands that actively address these issues. With a heightened awareness surrounding environmental impact, fair trade, and animal welfare, consumers now expect brands to mirror their values and advocate for social responsibility. This demand transcends beyond product offerings; consumers are seeking brands that authentically prioritize making a positive impact in the world. The Inf ..read more

Introduction Consumers are turning to a simplified approach, favoring natural ingredients and products. Many are now choosing a more straightforward path to wellness, focusing on the intake of fresh fruits and vegetables. Research suggests that a significant portion of global consumers have started cooking more from scratch, and a majority of those who have adjusted their diets in the past two years have increased their consumption of fresh foods. By embracing this “back-to-basics” mindset, consumers are aiming to improve their health through unprocessed foods packed with nutrients. The prefer ..read more

Introduction Many consumers are prioritising their happiness by seeking products that enhance their well-being, provide enjoyable experiences, and evoke emotions of comfort and escapism.  This blog explores our fourth top trend, Strive for Happiness. There is a growing trend of self-care in the food and drink industry. This is focused on promoting products and lifestyles that prioritise and support consumers’ physical, mental, and emotional well-being. In addition, our findings explore how consumers are turning to products that promote balance. This can be through moderating and avoiding ..read more

Consumers Often Skip Meals but Want More Structured Eating Habits Meal-time fragmentation is a growing trend on a global scale. Consumers are frequently skipping meals, particularly earlier in the day. For instance, FMCG Gurus’ consumer insights reveal that 47% of global consumers say they skip breakfast at least sometimes. This behaviour is often attributed to a lack of time or hunger. This indicates a shift away from traditional structured meal times to more informal eating patterns throughout the day. When meals are skipped, it is common for consumers to opt for snacks to avoid hunger. Howe ..read more