Ushering In Dynamic Personalization in 2021 was first published on the Pegasus website - helping hotels win more direct bookings. Travel is roaring back and occupancy rates are surging for hotels across the country. Memorial Day Weekend was a “blockbuster” according to Hilton CEO Christopher Nassetta, with nationwide occupancy for Hilton properties hitting 93%. Hilton is now projecting this summer’s booking volume to exceed 2019 levels, and many vacation destinations are already experiencing sell-out pressure through Labor Day and beyond. Travel professionals who have watched with cautious opt ..read more

Pegasus Research: How your conversion rate is affected by parity performance was first published on the Pegasus website - helping hotels win more direct bookings. One of the challenges with case studies is that it’s very hard to determine whether the results that one organization is able to achieve can be replicated for your organization. On the contrary, when we analyze e-commerce performance across multiple organizations, we have an opportunity to generate more robust data that is more likely to be broadly applicable. In the hotel industry, that means gathering data from large and small prop ..read more

The Volatile Travel Landscape Makes Agile Technology More Important Than Ever was first published on the Pegasus website - helping hotels win more direct bookings. More than a year after the fact, it’s still stunning to look back at the performance figures across the travel industry from April 2020. Numbers cratered in every category. Overall RevPAR for US hotels fell to $17.93—a 79.9% YoY decrease from 2019. Business and operations teams were stripped down during that month, with more than 70% of hotel employees laid off. Airlines saw a 96% decrease in passengers. Search volumes for travel on ..read more

Fixing the Fragmented Direct Funnel was first published on the Pegasus website - helping hotels win more direct bookings. Traveler habits are changing post-pandemic, and the direct channel is retaking center stage in the relationship between hotel and guest. With travel business continuing to pick up pace through the summer and financial analysts projecting an economic boom beginning in Q4 that could last until 2023, hoteliers must act now to get their ecosystems configured and take advantage of the coming surge in business. Disjointed technology stacks and siloed data have long been well-know ..read more

Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’ was first published on the Pegasus website - helping hotels win more direct bookings. More than any time in the last decade, travel consumer purchasing habits are up for grabs. In New York City, the sidewalk cafes are bustling, the parks are full of picnics, and the city’s attractions are coming back to life. The city is blooming again, cautiously but happily. And tourists are coming back to town. The same is true across the United States.  While hoteliers are optimistic that the industry is starting its ..read more

Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’ was first published on the Pegasus website - helping hotels win more direct bookings. More than any time in the last decade, travel consumer purchasing habits are up for grabs. In New York City, the sidewalk cafes are bustling, the parks are full of picnics, and the city’s attractions are coming back to life. The city is blooming again, cautiously but happily. And tourists are coming back to town. The same is true across the United States.  While hoteliers are optimistic that the industry is starting its ..read more

Crisis planning for hotels: Best practices in communication, revenue management, and marketing was first published on the Pegasus website - helping hotels win more direct bookings. Experts say that COVID-19 could be the biggest shock to tourism since 9/11. The coronavirus outbreak has not only impacted travel in affected regions; it’s caused the cancellation of the world’s biggest exhibitions, including our own ITB Berlin. More widely, we’re seeing travel restrictions to certain regions and a huge downturn in tourism, especially in Europe and Asia. The biggest downtown by far is happening in ..read more

Hiring the optimal mix of vendors: why a diversified strategy isn’t best was first published on the Pegasus website - helping hotels win more direct bookings. The hotel industry is now overwhelmed by specialist tech vendors. Working with multiple vendors has become part of the industry landscape — they can each help a hotel overcome technological deficiencies and meet the needs of their tech-obsessed traveler. In theory, this kind of diversified strategy might make sense: different vendors will hold one another accountable while all working towards a common goal. In reality, hiring too many s ..read more

What can hotels learn from airline booking and distribution? was first published on the Pegasus website - helping hotels win more direct bookings. When it comes to distribution and bookings, hotels can learn a lot from the airline industry. In recent years, major airlines and low-cost carriers alike have sought new ways to drive bookings and ancillary revenue, without relying so heavily on the major distribution systems. Instead of focusing purely on flights, some airlines are also investing in the entire travel journey. Rather than merely getting passengers from A to B, they’re selling a hos ..read more

[Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020 was first published on the Pegasus website - helping hotels win more direct bookings. Overwhelmed by big data coming from various sources, today’s hoteliers face the challenge of uncovering meaningful insights to craft the best strategy for the coming year. To help hoteliers create a cross-channel, data-driven strategy with ease, Travel Tripper hosted a webinar that boiled down this complex process into three simple steps: Firstly, understand where you are in the process by learning how to measure your channel mix to optimiz ..read more