EP282 - Navigating Ever Advancing Automation in PPC
MINDSWAN | PPCChat
by TheMarketingAnu
1w ago
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation? Q2 How would you describe your general attitude about PPC automation? Q3 Where do you use and/or plan to use automation the most in 2024? What has influenced your decisions about how and what to use? Q4 What are you stubborn about when it comes to automation in PPC? What is the reason for your stubbornness on that aspect? Thank you for listening ..read more
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EP281 - Telling Clients Hard Truths
MINDSWAN | PPCChat
by TheMarketingAnu
1w ago
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1  Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not? Q2 What are some examples of hard truths you have had to tell clients? And how was it received? Q3 What tips do you have for those who are either inexperienced with this or find it really uncomfortable? Q4  Is there anything you do proactively to help avoid getting into hard truth situations with clients? Q5  Have you ever had a cli ..read more
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EP280 - Reimagining PPC
MINDSWAN | PPCChat
by TheMarketingAnu
1w ago
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years? What are the services that you currently sell the most often and/or most easily? Has this changed or shifted over the last 3 years? Q3 Are there services that you are gearing up toward offering or have begun offering more recently? What prompted you to move in that direction? And how has the client reception been to them? Q4 What are your biggest worries or concerns about working in PPC over th ..read more
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EP279 - Vetting Potential Clients
MINDSWAN | PPCChat
by TheMarketingAnu
1M ago
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you have a process for vetting potential clients? Q2 Do you have specific questions you ask potential clients when talking about working together? If so, do you do it via intake form, discovery call, etc.? What do you always ask about? Q3 What are red flags to you when interacting with a potential client? Which are deal breakers? Q4 What are the signs of a good potential client to you? Q5 Is there anything you know now that you wish you knew then when it comes to vetting potential clien ..read more
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EP278 - Burnout & When You Just Don’t Enjoy PPC
MINDSWAN | PPCChat
by TheMarketingAnu
2M ago
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant? Q2 Have you ever felt burned out or had a period where you just were not enjoying PPC for a while? Did anything in particular lead up to the burnout or lack of enjoyment feelings? Q3 Is there a particular part of PPC that tends to make you feel more burnt out or dislike PPC work? What did/do you do to help alleviate the burnout or lack of enjoyment in your PPC work? What was most helpful for you ..read more
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EP277 - PPC Freelancing & Consulting
MINDSWAN | PPCChat
by TheMarketingAnu
2M ago
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in that type of set up? Q2 How did you make the decision to become a PPC freelancer or consultant? What went into your decision? Q3 What has been the most challenging aspect of being a PPC freelancer or consultant for you?How did you deal with the challenges? Do you wish you did it differently? Q4 What do you really like about being a PPC freelancer or consultant? Thank yo ..read more
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EP276 - PPC Testing in 2024
MINDSWAN | PPCChat
by TheMarketingAnu
2M ago
#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform? Q2 How are you approaching testing these days? Does it differ by platform? Q3 What do you test most frequently - keyword or audience targeting, ad copy, images, etc.? Q4 What are your biggest testing frustrations? Does it vary by platform? Q5  Are there things you want or plan to test in the first half of 2024? Thank you for listening! Please help grow the podcast - and rate/review on Spot ..read more
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EP275 - What's On Our Mind This Week?
MINDSWAN | PPCChat
by TheMarketingAnu
2M ago
#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind in PPC this week? Performance Max - strategies and will it be the one campaign to rule them all thread. Discuss. Getting the support you need from Google Ads and other platforms. Discuss. What are clients or stakeholders asking you about the most right now? Where do you all think we are in the pendulum swing between companies wanting to outsource PPC (agencies & freelancers) to companies wanting to pay salaries (go in-house) instead? --- Send in a voice message ..read more
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EP274 - Ginny Marvin Q&A
MINDSWAN | PPCChat
by TheMarketingAnu
3M ago
Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support? Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS. I’d love to utilize this, but in Lead Gen it’s not always practical to assign a value to the conversion action - especially when something like a form fill or phon ..read more
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EP273 - PPC holiday Wishlist
MINDSWAN | PPCChat
by TheMarketingAnu
3M ago
#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon ) Q1 What is on your holiday wish list for PPC platforms? Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q3 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message ..read more
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