Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!  We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 3:42 What is a Profit and Loss Dashboard? 4:38 Fixed vs. Marginal Costs 5:50 How To Format Your P&L Dashboard 9:07 How Often Should You Make Changes? 11:20 How To Use P&L for ..read more

Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure,  how to focus your optimization efforts, and more. We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 10:40 Elizabeth’s Observations With Account Size Differences 14:30 What Products Should I Be Optimizing? 19:05 Analyzing Outside Your Best Practices 21:08 Activities That Scale 27:46 Tackling Weak Spots 33:23 Analyzing Low Impac ..read more

Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns.  We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 2:03 How To Tackle Scaling 4:56 Exploring a New Area of Growth 6:07 Head vs. Tail Keywords 7:58 Search Query Performance Report 10:11 How to ..read more

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.  We’ll see you in The PPC Den! ? Highlights 0:00 What to expect in this episode 3:10 How we PPC-ers learned Amazon SEO 7:23 Keyword research for PPC & SEO 16:58 Which keywords to begin with? 23:59 W ..read more

Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate ?). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together.  We’ll see you in The PPC Den! Disclaimer: This episode originally went live in September 2021. The taco giveaway is closed. (Sorry!)  ..read more

One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework. We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 5:49 Why we think this episode is important 9:23 Why open communication on data is awesome 12:39 How did you learn to be an awes ..read more

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up. We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 7:25 Campaign Level Filters & action items 8:45 Ad Group Level Filters be ..read more

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly! We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 2:30 Small talk: Mike is a new dad! California is cold! 4:15 Amazon PPC ..read more

If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation. We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 2:42 BSR Case Study Update: 4 Products in t ..read more