What Amazon PPC Updates Do You Need for 2024?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
1w ago
Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes. We’ll see you in The PPC Den! ? Highlights ​​ 00:00 - Welcome 1:47 - Small talk: A Journey Through Wine, Poetry, and Art 4:00 - Updating Sponsored Brand Pictures 6:31 - Ama ..read more
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How to Launch Your First Sponsored Products Campaign on Amazon?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
2w ago
Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising. We’ll see you in The PPC Den! ? Highlights ​​ 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad group name 13:51 - Add the products you're advertising 16:35 - Targeting: automatic or manual? 24:50 - Negative ke ..read more
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How Can I Be The Most Efficient With My N-Gram Analysis?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
3w ago
Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode. We’ll see you in The PPC Den! ? Highlights 00:00 - Intro 2:00 - What is N-Gram Analytics 4:21 - What to Do 5:56 - The Big Issue 8:11 - Start with Trend Searching 9:35 - N-Gram Analysis Steps 12:19 - Where to Find the Ad Badger Spreadsheet 12:57 - How to Effectively Use N-Gram Analysis 13:17 - What are the Benefits 15:48 - The Best Tool for Analytics ? Resources & Links How Do I ..read more
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How Can I Improve My Conversion Rate For My Amazon PPC Campaign?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
1M ago
Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision. We’ll see you in The PPC Den! ? Highlights ​​ 0:00 Intro 3:24 Small talk 5:28 Hot Amazon topic 7:25 Search Query Performance Report 9:30 What data insights does the report offer? 11:47 Advertising Performance vs. Search Query Performance 13:15 Strategy for ..read more
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How Can I Build Tasks To Help My Amazon PPC Campaign?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
1M ago
Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.  We’ll see you in The PPC Den! ? Highlights ​​ 0:00  Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 Search Term Analysis 17:40 Dayparting 18:11 Market Analysis 20:40 Testing 23:10 Overview ? Resources & Links Ad Badg ..read more
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What Do I Do With Wasted Ad Spend?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
1M ago
Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.  We’ll see you in The PPC Den! ? Highlights ​​ 0:00 An Overview 2:16 ACOS Power Ratio 4:15 Breaking Down The Columns 8:08 Problem Solving The Power Ratio 13:33 Spreadsheet Tips 14:19 The Deep Dive ? Resources & Links The ACOS Power Ratio For Amazon PPC How Do I Implement N-Gram Analysis On Amazon PPC ..read more
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How Can I Elevate My Copywriting In My Amazon PPC Campaign?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
2M ago
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.  We’ll see you in The PPC Den! ? Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process? 24:06 Thinking About Goals 26:22 How Can I Elevate My Copywriting? 32:35 First Steps 47:15 Where You ..read more
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Are We Still In The Golden Age of Amazon PPC?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
2M ago
Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.  We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 6:42 The Difference 5 Years Makes  8:45 Current Amazon Stats 21:02 New Shopping Experiences 23:33 Are CPCs Still Good?  31:03 First Audience Question 35:52 Past Looks To Future 38:00 How Have Thi ..read more
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How Can I Elevate My Copywriting In My Amazon PPC Campaign? [The PPC Den Podcast]
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
2M ago
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.  We’ll see you in The PPC Den! ? Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process? 24:06 Thinking About Goals 26:22 How Can I Elevate My Copywriting? 32:35 First Steps 47:15 Where You ..read more
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How Can I Become An Advanced Amazon Marketer?
The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
2M ago
Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising,  the flow of account analyzing, the importance of note taking, and more.  We’ll see you in The PPC Den! ? Highlights ​​ 0:00 What to expect in this episode 2:18 The Importance of Note Taking 10:20 The Shift From Mechanical To Creative 18:26 How Do I Start Creating My Own Strategies?  23:50 The Learning ..read more
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