While this might be your first thought, ALOS is more than just another fancy hospitality acronym. It’s a key hotel metric to track if you want to optimise your distribution, reduce costs and increase revenue. In this article, you’ll find everything you need to know about ALOS, and how to use it to further improve your property’s results. Table of contents What is ALOS? ALOS abbreviates ‘average length of stay.’ It refers to the average number of nights guests stay at your property over a given time. For example, if your ALOS was 4.5 in Q3, 2022, each booking during that quarter was for 4.5 ..read more

As a hotel operator, staying on top of your finances is essential to the long-term profitability of your business. With the right financial information at your fingertips, you can make sound decisions for your hotel, fine-tune your business strategies, deal with any red flags before they become bigger problems and drive sustainable growth. There are various types of hotel financial statements, and each one is designed to provide insights into a specific aspect of your business. This guide walks through everything you need to know about financial statements for hotels: what they include, why th ..read more

As a hotel operator, you might have come across STR reports at one point or another. But what are they all about? Staying ahead of the competition is essential to the long-term growth of your hotel. Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. That said, understanding where you stand in relation to the competition is critical for analysing the strengths and weaknesses of your hotel business strategy and making adjustments accordingly. Which areas of your hotel are perfor ..read more

Few roles in the hotel industry have evolved as quickly as the revenue manager.Powered by technological advances, the rapid sharing of knowledge and online training, the discipline is synonymous with smart pricing decisions and expectations are always high in the highly competitive accommodation market. Whether you are new to the industry or catching up with the fast evolution, this blog will introduce you to the responsibilities of revenue managers and how they can succeed in 2022. Table of contents What is a revenue manager? A revenue manager is responsible for pricing hotel inventory (roo ..read more

EBITDAR is yet another way to track your hotel’s financial health. You might be more used to tracking metrics such as RevPAR, TrevPAR, or GOPPAR, but EBITDAR can really help you measure your performance against similar properties in the industry. Let’s dive deeper into what EBITDAR means. Table of contents What is EBITDAR? EBITDAR stands for earnings before interest, taxes, depreciation, amortisation, and restructuring or rent costs (EBITDAR). It’s useful for businesses such as hotels, restaurants or casinos that have unique or variable rent costs. EBITDAR exists alongside, but should not be ..read more

GOPPAR is a necessary performance indicator to track on a regular basis at your hotel if you want a good idea of your bottom line. Just like other metrics such as RevPAR or TrevPAR, GOPPAR allows you to look at key revenue insights and make smarter business decisions based on data. So let’s take a closer look at how GOPPAR applies to your hotel. Table of contents What is GOPPAR? GOPPAR stands for gross operating profit per available room. Hotel revenue managers commonly have key performance metrics around GOPPAR and often an entire revenue team can be involved in its analysis. GOPPAR is a po ..read more

While you might be more accustomed to tracking metrics like RevPAR, ADR, or TrevPAR at your hotel, RevPASH is also an incredibly important metric to measure if you have any kind of restaurant, theatre, or similar outlet in your property where guests gather and spend revenue. So, let’s explore what RevPASH means for your business. Table of contents What is RevPASH? RevPASH stands for revenue per available seat hour and applies if your hotel has a restaurant or other food and beverage outlets. RevPASH also occurs outside of the hospitality industry, such as at hairdressers where appointments o ..read more

TrevPAR is a key performance indicator to track on a regular basis at your hotel. Just like other metrics such as RevPAR and ADR, TrevPAR will give you key insights into how revenue is being earned at your property and what you can do to optimise it. So let’s take a closer look at the meaning of TrevPAR. Table of contents What is TrevPAR? TrevPAR stands for total revenue per available room. TrevPAR accounts for all the ways your hotel makes money and applies it back to how many rooms you have. For example, your hotel will take revenue from all sorts of places including your bar, restaurant ..read more

Average daily rate (ADR) remains an important metric to talk about within the hotel industry. Data is becoming ever more valuable as hoteliers look for ways to recover from economic setbacks, grow their business, and gain an edge over the competition; so ADR is often crucial. This blog will provide a comprehensive guide to ADR, including why it’s so important and how your hotel can improve it. Table of contents What is hotel ADR? ADR, which stands for average daily rate, is the average income per occupied room your hotel makes in a set period of time. It’s a key metric for you to measure and ..read more

As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions. Table of contents What is hotel revenue forecasting? Hotel revenue forecasting is a method that is used to help you determine your property’s future demand and revenue performance. By analysing past and present data, forecasting enables you to predict future outcomes and gives you the opportunity to correct past mistakes, maximise profit, and be prepared for disruptions or unforeseen events ..read more