Creating original, compelling website content is challenging for every hotel, and it may feel as times like an overwhelming task. Fortunately, we’ve got the experience and the expertise to help give your website a facelift! Your website is one of the first touchpoints for potential guests and can have a lot do with how you are perceived initially. Because of this, it’s crucial to pay attention to every element of your hotel’s website content. It can after all, have a huge impact on people’s decisions as to whether or not to book with you. Telling a story is as important as getting all the must ..read more

It’s no secret the hospitality industry is currently struggling with a staffing crisis – in fact, more than a third of hospitality professionals are not considering returning to their jobs. Pre-pandemic hospitality was the third-largest industry in the private sector, was estimated to contribute £133.5bn to national gross domestic product and employed over 3.2m people. Hospitality isn’t the only industry facing a mass exodus of staff – it seems the pandemic has encouraged a trend sweeping the globe called the ‘great resignation’. Based on a survey of 3,400 enterprise workers in the United Stat ..read more

With new kinds of guest expectations post-Covid, it’s important you take time to consider the entire guest experience. Who are they, and how can you make their experience better? Booking behaviour has changed, and people want to see their values reflected back in brands they engage with. As hoteliers, it’s important to truly understand this when you are looking at your book direct strategy and your guest communication. In order to have healthy direct bookings, you need to understand guests, and communicate well with them. Earlier this year, we had a really interesting chat with Will Howes from ..read more

Hotel cancellation rates have been steadily rising for years, in part fueled by a culture of ‘book now, pay later’ created by OTA giants. Covid did not create cancellation habits – it will perpetuate them, though. As a hotelier, it’s important for you to be aware of the patterns because it will help you to determine how to combat the issue. Back in 2019, D-Edge Hospitality Solutions reported that the global cancellation rate of hotel reservations reached 40% (with the direct website channel keeping the lowest cancellation rate). There are ways to combat cancellations – including having a solid ..read more

Implementing a revenue strategy comes with a unique set of challenges, on top of the existing challenges facing hotels at the moment due to the colossal impact of the pandemic. Hotels need to remember why they are optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value for each guest. In this article, we will cover difficulties often faced by revenue managers who are trying to implement robust revenue strategies. Difficulty tends to come from two directions: from the role and the hotel (internal), and from the market environment (external). Here is a l ..read more

According to Hubspot, “consumers don’t just like personalized marketing experiences. They expect them.” If you think about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example. It has become the norm, and an expected part of our experiences with brands. Another reason it’s a good time to revisit the concept of personalisation is because you need to win the trust of your customers like never before. Personalising their experience as much as you can using the right methods and technology will help to increase y ..read more

After a year of living through a pandemic, we have found ourselves immersed in the world of virtual meetings. Zoom alone now has around 265,400 customers with more than 10 employees, a number that’s grown 354%. Virtual meetings are very much here to stay, with many professionals feeling as though they’re one of the good things to have landed upon us during this time. We have found them to be very positive ourselves, particularly our client facing teams who would’ve met face to face with clients often before the pandemic. Although they’re of course looking forward to doing this again, they have ..read more

What does a post-Covid world look like? None of us know just yet, but it’s estimated that the international tourism economy will see a 60-80% decline, meaning technology and innovation will most likely be key factors in our slow yet steady collective recovery. New considerations will be needed across all of your hotel’s touchpoints in order to come up with ways of making guests feel more comfortable, and also to make their stays as easy and hassle free as they can be. Policies in place that make it possible for them to social distance, better in-room dining options, even in-room wellness ameni ..read more

As a hotelier, it’s part and parcel to account for a certain number of cancellations every year. OTAs like Booking.com have trained us as modern consumers to treat booking multiple hotels in advance the norm – book now, decide later. Their own cancellation rate in 2018 sat at a phenomenal 50%. Every year we analyse […] The post How can you reduce your cancellation rates in 2020? appeared first on Net Affinity Blog ..read more

With a new year comes a new opportunity to reboot, refresh, and take stock of what needs to be done in order to keep acing it at work. Nevermind new year, new you – don’t put pressure on yourself to be perfect. It’s more about being mindful as to what small, effective changes you can […] The post Revenue Managers – here’s what you need to do in January! appeared first on Net Affinity Blog ..read more