Since COVID, our society has shifted to a remote work mentality. Downtown offices are empty, commercial space has flooded the market and the typical job for a college grad has a remote work component.  Gen Z and young millennial workers have embraced this, saying this evolution is not only needed - it is liberating.  Why spend your entire day chained to a desk when you could enjoy working from coffee houses, home offices or wherever? 8 hour days are exhausting when some workers are able to break up their workload over a more manageable time. It seems to be a win-win for everyone ..read more

Join Thomas Scott, CEO of Home Run Franchises and Brand Journalists as he holds a coaching session with Richard Gould, founder of Richard's Painting Franchise. Richard's just celebrated a milestone of opening its 15th location after 3 years of franchising! Richard is not a typical franchisor - like a lot of successful business owners, he dreamed of building a national brand. His two original Richard's Painting locations both exceeded $1m in sales and he had a proven approach to the premium painting segment AND he felt he could share his approach to a whole generation of new franchisees. Tha ..read more

Thinking about franchising your business or new to launching a franchise system? The International Franchise Association hosts an annual Emerging Franchisor Conference each year to help educate new franchisors. This is an excellent and highly educational conference and this year's Nashville event did not disappoint. Join Thomas Scott, CEO of Brand Journalists and Home Run Franchises and Kayla Ryan, VP of Marketing for Home Run Franchises as they talk about their key takeaways for smart growth, franchise development, staffing and marketing ..read more

Why do so many franchise recruiters and salespeople underperform or fail? Join us as we discuss the 5 essential qualities of a successful franchise recruiter with our friend Brett Larabee, a veteran pro at franchise sales for many systems. There are huge differences in performance in salespeople and if you are considering hiring or upping the results in your franchise development department, listen to this for some key insight. Join Thomas Scott, CEO and Founder of Brand Journalists and Home Run Franchises as he has a thought provoking conversation about the franchise industry's performance ..read more

Who is your franchise buyer?  As we wind down 2022 and head into 2023, have you taken a step back to think about why a buyer would chose your franchise opportunity?  With looming economic and political uncertainty, franchising should boom but if you haven't taken stock of how buyers have changed the way they look at your brand, now is the time. Successful value propositions today have changed - what was OK a couple of years ago or even 6 months ago may not be relevant today. Are you sure your messaging is dialed in? Join Thomas Scott, CEO of Brand Journalists and Founder of Home R ..read more

Are you worried about the economic and political path looming in the year ahead? Join me as I have an interesting conversation with Jack Monson, owner of Social Geek Radio, as we talk through our predictions for 2023. Is it a time of tightening growth or some new opportunities? What will happen to staffing and labor issues for franchise systems? What are the marketing changes and shifts that will force you to change the way you search for new franchisees? What are the changes to franchisor staffing and how will it impact you? A recession forces companies to pivot and those that do may fin ..read more

Have you heard about conversational marketing?  This new lead generation strategy is boldly different than what the franchise industry typically uses to generate franchise leads. Conversational marketing pair very specific, relative ads with a Facebook messenger connection and forgoes forms, phone numbers and website links. Prospects ask questions using a real one-to-one connection and a real recruiter or trained lead screen answers the message in real time.  This provides quick and authentic answers to questions and create a safe place to have a conversation without getting hounde ..read more

Why do so many franchise recruiters and salespeople underperform or fail? Join us as we discuss the 5 essential qualities of a successful franchise recruiter with our friend Brett Larabee, a veteran pro at franchise sales for many systems. There are huge differences in performance in salespeople and if you are considering hiring or upping the results in your franchise development department, listen to this for some key insight. Join Thomas Scott, CEO and Founder of Brand Journalists and Home Run Franchises as he has a thought provoking conversation about the franchise industry's performance ..read more

Are you worried about how the down market will affect your ability to keep growing your franchise system in the year ahead? There has been a significant market shift and understanding what you need to do differently next year from what you are doing now could mean the difference in success or failure.  Listen in as Thomas Scott, Founder of franchise development marketing firm Brand Journalists and  Founder / franchisor of Clozetivity, Frost Shades, Dryer Vent Squad and The Lighting Squad talks to The Joint Chiropractic Area Developers about important keys for turning a recession int ..read more

1851 rolled out their top franchise development website awards for 2022, and Brand Journalists' produced websites were over 75% of the top 10! In this episode, Thomas Scott, founder of Brand Journalists, speaks with Mike Ackley, Chief Operating Officer, as to what makes a top-performing website and why every franchise brand needs one ..read more