Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially ..read more

ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. We wanted to ..read more

In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer.   You can keep ..read more

Instagram constantly update their algorithm and platform. On the one hand, it’s positive: it means positive changes for end-users. On ..read more

Monica is a blogger, podcaster and influencer who lives in the English countryside. She’s been blogging since 2011 and shares ..read more

Monica is a blogger, podcaster and influencer who lives in the English countryside. She’s been blogging since 2011 and shares all types of content from interiors, to skincare, wellbeing and travel. We spoke about her content creation process as part of our Behind the Feed interview series where we get to know your favourite influencers better and ask the questions you really want to know ..read more

Instagram constantly update their algorithm and platform. On the one hand, it’s positive: it means positive changes for end-users. On the other hand, it’s often confusing knowing what to focus on. It can be easy to fall victim of going after the newest and shiniest thing, but that often causes more harm than good. In our latest research study, we looked at IGTV and Reels, two video functionalities within the Instagram platform. We chose two industries: Fashion Beauty We compared engagement across the two platform features for a range of different creators. Our aim was to understand not on ..read more

Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially earning yourself a new fan ..read more

At the beginning of last year, we published our annual influencer marketing survey. This survey aims to better understand the trends within the industry. We surveyed brands and influencers to gauge a clearer perspective of how both groups can find success in the coming year ..read more

At a time where people crave inspiration, more consumers are turning to you this Christmas! With 84% of consumers trusting recommendations from friends and strangers over social media channels, it’s clear that the big opportunity for brands lies in word of mouth marketing. And this has not gone unnoticed. For brands wanting to boost their presence among engaged audiences during this Christmas period, implementing Influencer marketing is crucial to increase their holiday sales ..read more