MIDiA has just published its latest report on the Latin American streaming music market, and we have versions available in English, Spanish and Portuguese. MIDiA has been tracking the Latin American music market for over five years, including annual consumer data and market metrics. Our latest report ‘Latin America Streaming Music Market: YouTube and Spotify Take Hold’is written by our long term Latin American music analyst Leo Morel and features data on Mexico, Brazil and the region as a whole.     The report includes analysis and data on: Consumer adoption of YouTube, Spotify, Apple Music, D ..read more

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’s own estimates published in March were within 1.6% of the actual results. This revenue growth story is strong and sustained but the market itself is undergoing dramatic change. Here are 10 trends that will reshape the recorded music business over the coming years: Streaming is eating radio: Younger audiences are abandoning radio for streaming. Just 39% of 16-19-year olds listen to music radio, while 56% use YouTube instead for music. Gen Z is unlikely to ever ‘grow into radio’; if you ar ..read more

Throughout 2018, while locked in a bitter war of words with rightsholders and creators over Article 13, YouTube quietly but dramatically expanded its role as the most powerful platform for creating global superstars. Nowhere is this better illustrated than with the YouTube music videos that have one billion streams or more. Not only did that number become bigger than ever in 2018, but the rate at which videos joined the 1bn+ club grew too. With music audiences fragmenting into algorithmically defined niches, YouTube continues to create truly global scale, mass market audiences. As of Q1 2019 ..read more

­­In January Despacito became the second fastest music video in YouTube history to hit one billion views, taking just 97 days to do so. Now it is on track to hit four billion. In January Despacito was part of a succession of new music video consumption records that YouTube and Vevo are setting. YouTube music video views are on the rise, dramatically so, driven both by more users (YouTube announced 1.5 billion signed in active users) and deeper engagement. This is YouTube’s music renaissance and the record labels (their marketing divisions at least) are loving the increased exposure their artis ..read more

Unless you have been on Mars for the last couple of days you will have seen the news that Luis Fonsi’s ‘Despacito’ has become the most streamed track in history with 4.6 billion streams. The figure includes a couple of versions of the track (ie the one include a certain Justin Bieber) but is an impressive tally nonetheless. The landmark raises 2 key trends: The role of the Latin American market The role of streaming Latin Takeover On the first point, Latin America is becoming a streaming powerhouse. This is a trend we have long anticipated at MIDiA and it is why we have a Latin American analys ..read more

2013 was a big year for streaming, with the IFPI reporting total trade revenues of $1.1 billion and a total of 28 million subscribers globally.  2014 will be a crucial year and today Rhapsody revealed its contribution to the growing global picture. As of April 2014 there are 1.7 million global subscribers to Napster and Rhapsody, up from a little over 1 million in April 2013.  Those numbers were boosted in part by the transition of Sonora customers in Latin America from Rhapsody’s October deal with Telefonica in which the Spanish telco reported would amount to the transition of ‘hundreds of th ..read more